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Fake Multi-Product vs. Real Multi-Product

SaaStr

So once you cross 3,500, let alone 10,000 — you’re starting to saturate most B2B markets. Your hitting 10%-20% market share or more, especially of your core customer base, and grow almost always slows at that point in SaaS. Sometimes by as early as $20m ARR, sometimes by as late at $200m ARR, or later.

Product 123
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How to Scale Go-to-Market Through IPO with ICONIQ Growth’s General Partners

SaaStr

The goal is not just to retain but to grow, cross-sell, and upsell those customers, and the increase in spend and revenue can help drive that. Over 50% of revenue is generated by existing customers through upsell or cross-sell. Cross-selling requires a more diverse product suite.

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What Sales Leaders are Focused On In 2022 & Beyond [Executive Data + Insights]

Hubspot

Prioritizing upselling and cross-selling over winning new clients. It's a well-known fact in business: selling to existing customers is easier than converting new ones. Primarily through upselling and cross-selling — and the results are intriguing. Winning more market share.

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How to Create an Effective Sales and Marketing Plan

Highspot

Marketing Goals and Objectives Clearly defined SMART goals for the marketing efforts. Specific objectives, such as brand awareness, lead generation, customer acquisition, or market share. Sales Objectives Clearly defined and measurable sales goals, such as revenue targets, market share, or customer acquisition metrics.

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How to Create an Effective Sales and Marketing Plan

Highspot

Marketing Goals and Objectives Clearly defined SMART goals for the marketing efforts. Specific objectives, such as brand awareness, lead generation, customer acquisition, or market share. Sales Objectives Clearly defined and measurable sales goals, such as revenue targets, market share, or customer acquisition metrics.

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HubSpot’s 2022 Sales Strategy & Trends Report: Data from 1000 Global Sales Pros

Hubspot

Selling by offering a solution rather than pitching a product/service is key to sales pros. Of course, the strategies used will depend on whether they sell B2B or B2C, so let’s dive into how B2B sales professionals are getting ahead first, then take a look at the top B2C strategies. How Salespeople Build Rapport When Selling.

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Expert Tips for Improving Sales Operations Efficiency

Highspot

Shifting Customer Expectations Digitized selling has changed customer-business interactions. Sales reps can spend more time selling and less time searching for and entering data. This can lead to prioritization issues, where critical tasks are dismissed in favor of seemingly urgent but less important activities.