Sales Hacker

DECEMBER 17, 2024

Building ‘opinionated products’ and the importance of customer intimacy Lessons learned from scaling Twitter’s ad business from zero to $650 million in three years. Highlights: (5:22) The power of customer intimacy in product development. (15:41) 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54)

GTM 101

GTM Engineering Electricity X-functional 101

Search Engine Land

SEPTEMBER 6, 2024

Inside Google Ads When starting to build a campaign, you’ll use the existing knowledge about your audience to set campaign-level targeting, like what devices your customers usually convert from (using Google Analytics or another source of truth) or which countries you can sell in/ship to. SQRs are critical for market research.

Click Through Rate 87

Click Through Rate Campaign A/B testing Cross-sell 87

Salesforce

OCTOBER 15, 2024

A sales invoice is a document issued by a seller to a buyer, detailing the products or services sold, quantities, prices, and payment terms. The specific details vary depending on the use; it might include similar sections to a sales invoice without an itemized list of products. Learn how Revenue Cloud can help.

Finance 104

Finance Territory Price E-commerce 104

Salesforce

SEPTEMBER 10, 2024

For example, customers can reach out to agents with questions about products they’re considering. Agents can guide purchase decisions and increase basket size with personalized product recommendations. Minimize operational costs with AI Embedding AI into the contact center’s flow of work can increase efficiency and productivity.

Service 69

Service Customers Cross-sell Contact 69

Salesforce

FEBRUARY 14, 2025

AI can now analyze vast amounts of data and anticipate needs, suggest relevant products, content, or support. Create AI-powered content and creative personalization AI can now help create personalized landing pages, product descriptions, and even ad creatives that adapt based on user behavior, preferences, or location.

A/B testing 98

A/B testing CTR Click Through Rate Healthcare 98

Martech

JANUARY 14, 2025

Once marketers hit the limit of return on ad spend in these channels, though, leveraging cookies (or even other identifiers) to measure their programmatic, cross-site advertising will be a challenge. Brands and retailers will also have to make sure the supply chain is flexible enough to deliver on personalized offers.

Negotiate 127

Negotiate Advertising/ Marketing Cross-sell Technology 127

Martech

JUNE 24, 2025

Retail media is entering a new phase — one where it’s not just a performance channel but a strategic pillar of marketing. As brands chase precision and scale, retail media networks (RMNs) are stepping up with the data, formats and reach to deliver both. Think shoppable videos on Walmart.com or product-focused reels inside Target’s app.

Retail 72

Retail Campaign Strategize Cross-sell 72

Salesforce

FEBRUARY 3, 2025

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. Account A business, customer, lead, or prospect a company engages with to sell products or services to. N eed: Does the prospect have a problem your product or service can solve?

Objectives and Key Results 52

Objectives and Key Results Pipeline Cross-sell SQL 52

Salesforce

FEBRUARY 21, 2025

They also wanted to increase agility, streamline ordering processes, and ensure timely and accurate fulfillment of dark fiber, ethernet, SD-WAN, and other connectivity products for wholesale and enterprise customers. These challenges usually result from inconsistencies among the product catalogs used for each business process.

Contract 52

Contract Government Price Service 52

Sales Hacker

JUNE 17, 2025

But behind every product launch and revenue milestone is a team – and building that team is one of the hardest and important parts of the journey. Product and Go-To-Market. Dennis Lyandres: Okay, so Sophie Buonassisi: when it comes to cross vertical software and ai, [00:04:00] what are you really advising founders on today?

GTM 84

GTM Customers Construction X-functional 84

Sales Hacker

MARCH 25, 2025

Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. How enterprise teams are already deploying autonomous agents in production. Previously to that, it was the global VP of product for SAP, focused on the CRM and sales cloud. To be more productive, to deliver on the outcomes.

GTM 67

GTM X-functional Start-ups Relationship building 67

SaaStr

JUNE 25, 2025

AI and Cybersecurity: How Rubrik’s Co-Founder Built a $1B+ ARR Platform While Joining the AI Revolution Lessons from Arvind Nithrakashyap, Co-Founder and CTO of Rubrik, on scaling cyber resilience platforms, building multiple product curves, and implementing AI across both products and operations.

Legal 102

Legal Cross-sell Government Engineering 102

Martech

DECEMBER 26, 2024

There won’t be a clear winner when it comes to where or how people shop sales will be spread across physical retail, online stores, marketplaces and social media platforms, predicts Katie Moro, global director of managed services at commerce experience platform Productsup. These experiences will be powered by AI.

Customers 124

Customers Government Healthcare Hospitality 124

Hubspot

FEBRUARY 12, 2025

During a brainstorming session one day, he suggested building an AI product that could generate passive revenue for us. Heres how my team identified a problem statement and found a product to build around it. The idea is to target industries where AI can deliver significant value, such as healthcare, education, or retail.

Minimum Viable Product 36

Minimum Viable Product X-functional Healthcare Territory 36

ConversionXL

JUNE 16, 2022

Recommending additional products or services can help customers solve problems while upping their investment. It’s called cross-selling; a tactic that drives 35% of sales for Amazon and helps leading SaaS companies reduce churn. What is cross-selling? Cross-selling is something you’ll be familiar with.

Cross-sell 129

Cross-sell Sell Up-sell Real Estate 129

Sales Pop!

FEBRUARY 28, 2022

It is completely normal for someone to look to the internet for solutions to anything from taxis, entertainment, grocery shopping, and retail purchases. Retail ecommerce sales exceeded $4 trillion worldwide in 2020 with a total sales growth of nearly 50%. on Instagram making them the perfect platforms for online retailers to target.

Retail 130

Retail Cross-sell Entertainment Follow-up 130

Sales Pop!

SEPTEMBER 28, 2021

8 Must-Have Ecommerce Tools for Rapid Retail Growth. Voice assistants (Amazon Echo, Alexa, Alice, Google Home), thanks to their upgradable functionality, are becoming personal shopping assistants: from finding a product in online stores to buying it with voice control. All they have to do is click on the item they like in the video.

Retail 130

Retail Growth X-functional Cross-sell 130

Salesforce

JANUARY 11, 2022

Few things keep retailers up at night as much as merchandise returns. The average retailer incurs $106 million in returns for every $1 billion in sales, according to one report. Some focus on quality control and work to ensure accurate depictions of their products. Others develop a robust customer feedback loop.

Retail 88

Retail Service Cross-sell Trust 88

Heinz Marketing

MARCH 10, 2021

As we all know, Costco is one of the largest and most successful retailers in the country. As stay-at-home Americans stocked up on bulk goods during the pandemic, Costco has been one of the few retailers that have mostly benefited from the pandemic. If you are selling a product or a service, make sure it is user-friendly.

B2B 138

B2B Cross-sell Retail Healthcare 138

Sales Pop!

MARCH 9, 2022

The eCommerce share of the total retail sales was an impressive 14% in 2019. By 2023, it is expected to have crossed the 20% mark. Set up a trading strategy and retail calendar. Implementing a retail calendar that captures events such as bank holidays , paydays, and seasons can help you plan sales-improving tactical promotions.

E-commerce 130

E-commerce Cross-sell Commission Retail 130

ConversionXL

NOVEMBER 4, 2021

Product marketing is today’s most critical marketing function. The best way to think about it: product marketing is strategy. Product marketers work to understand the market and what motivates customers. They determine what attributes the product needs to win against the competition. Start with product features.

Product 127

Product E-commerce Strategize Angle 127

ConversionXL

OCTOBER 31, 2018

What qualifies as a “product bundle”? The definition of “product bundling” varies. This flexible definition can yield endless debate about what constitutes an individual unit for sale or whether an offer is a bundle versus a “cross-sell” or an “add-on.” Cross-sells. Product bundles versus bundle pricing.

Product 107

Product Non-Profits Price Cross-sell 107

Martech

OCTOBER 19, 2022

With little overall regulation, all types of data are at our fingertips to build cross-channel campaigns that can feel tailor-made for the user. Suffice it to say, if you’re selling pet food, you can likely create some hyper-targeted and personalized ads without tripping the sensitivity trigger.

Customers 141

Customers Cross-sell Retail Prospecting 141

ConversionXL

JANUARY 26, 2017

Post-purchase emails should have a primary goal of improving the customer experience, whether it’s an order confirmation email to give shoppers peace of mind, a product information email to educate users on how to extract the most value out of their purchase or a replenishment reminder that gently encourages repeat purchases. Image Source.

Cross-sell 120

Cross-sell Retail Referrals Education 120

ConversionXL

OCTOBER 16, 2022

Get it right: Good vs. bad customer acquisition examples Scenario 1: The D2C haircare brand Scenario 2: The online fashion retailer What separates these business examples? They’ve bought your product multiple times and are ready to tell others. Scenario 2: The online fashion retailer. by posting about it on social media).

Customers 129

Customers Retail Cross-sell Follow-up 129

Search Engine Land

MARCH 7, 2024

Microsoft announced a new feature to simplify cross-border advertising for retailers. With Feed Labels, you can organize products from different feeds by using common traits like language or product category. For example, if you sell products in the UK, France, and Germany, you can create a label for all three feeds.

Cross-sell 117

Cross-sell Territory Retail Campaign 117

Martech

OCTOBER 16, 2023

I work with major retailers that earn at least 50% of their email revenue from automated emails like triggers, transactional emails and journey emails. Consider two popular transactional emails in retail ecommerce: the order confirmation and the shipping confirmation. It must be a substantial part of every email marketing program.

Cross-sell 135

Cross-sell Retail B2C Strategize 135

Martech

AUGUST 2, 2022

For the online retailer, it is anything but magic. For the most part, online retailers have a physical process to manage, and the outcome of all this is inventory — the stuff they must keep lying around, waiting to be bought. Smaller businesses may lack the scope and the time, being too busy selling…and growing. “A

E-commerce 102

E-commerce Retail Cross-sell Teamwork 102

Martech

JULY 24, 2023

But many retail websites have defaulted to putting the email opt-in form at the bottom of the website. This example from Scout & Nimble, a designer furniture retailer, shows how you can use a bottom email form placement to your advantage by asking potential customers if they are also designers.

Cross-sell 98

Cross-sell Real Estate Retail Represent 98

Martech

FEBRUARY 14, 2023

It is if your products and services are better than anyone else’s for the price. That means I’m more likely to choose them when I need the kind of products they sell. So, customers who take the time to ask for one deserve an attractive email that reminds them when that product becomes available, right?

Customers 133

Customers Retail Cross-sell Campaign 133

The 5% Institute

JULY 24, 2023

In the highly competitive world of retail, understanding your customers’ needs and preferences is essential for success. One powerful tool that can help retailers gain valuable insights is the use of open-ended questions. This understanding creates upselling and cross-selling opportunities, driving increased sales and revenue.

Retail 52

Retail E-commerce Cross-sell Repeat business 52

Hubspot

DECEMBER 9, 2014

Is there any retailer that’s revolutionized the online shopping space as dramatically as Amazon? Many retailers (naturally) view Amazon as their main competition and plan their business accordingly, but there is a far more effective approach: using Amazon as a guide in successful ecommerce. 2) Onsite product reviews.

Cross-sell 78

Cross-sell Retail Technique Up-sell 78

PandaDoc

JULY 14, 2020

That often means on your homepage, certain product pages, and the cart. As mentioned, these can be targeted based on the way the customer has come across the page, or simply related to your current offers or featured products. Cross-sell/upsell. See also: How to make and use a sell sheet. Personalize them.

Cross-sell 140

Cross-sell Sales Up-sell Follow-up 140

ConversionXL

OCTOBER 4, 2022

Set your sights on Google’s Popular Products 4. To get to the heart of what customers care about, conduct customer interviews and ask open-ended qualitative questions such as: When did you realize you needed a product like ours? Everyone is selling online; you’re competing in a digital mall with endless aisles. What isn’t?

Referrals 129

Referrals Retail Growth Cross-sell 129

Hubspot

MARCH 7, 2018

Upsell/Cross-Sell Rates. The best way for field managers to gain visibility into their team’s activity is to collect and measure both team and product performance through KPIs. Upsell/Cross-Sell Rates. Your NPS is a measurement of how likely customers are to recommend your product/service to someone else.

Territory 101

Territory Cross-sell A/B testing Promote 101

Hubspot

JUNE 8, 2017

percent of total retail projections for that year. According to Retail Dive's Consumer Survey , 62 percent of consumers want to examine and try out items before buying. Researching products online is key, but most people enjoy the tactile experience of hunting for them and actually touching them.

E-commerce 78

E-commerce Cross-sell Retail Promote 78

Salesforce

APRIL 28, 2022

Rising inflation, geopolitical concerns, an energy crisis, and a continued supply chain disaster are plaguing the first half of 2022 and challenging retailers on many fronts. Let’s take a look at potential growth opportunities for retailers. We’re also starting to see a long-expected dip in consumer optimism.

Retail 98

Retail Cross-sell Sales Growth 98