Hubspot

JUNE 22, 2022

Sound customer relationships are the foundation of any viable, productive business — having direct sway over how your business functions and grows. Without satisfied customers, you can't generate sustainable revenue, and you sell yourself short by losing out on referrals. Business to Business Relationships. Financial Relationships.

Legal 91

Legal Relationship building Contact X-functional 91

SaaStr

FEBRUARY 4, 2020

Lexi explains the importance of team trust, driver and passenger mindsets, and much more. We have 1,000 employees across three locations, San Francisco, Denver, and New York, and everything in the past four years has grown by more than 10 X. They were a team that had engendered this sense of trust. Join us at SaaStr Annual 2020.

Drivers/motivators 98

Drivers/motivators X-functional Trust Cross-sell 98

Search Engine Land

DECEMBER 28, 2023

Meanwhile, across the pond, Google is facing the possibility that it may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years. Judge Amit P.

Retail 116

Retail X-functional Launch Non-Profits 116

Heinz Marketing

FEBRUARY 21, 2022

We uncover: How to build trust at the beginning of a buyer’s journey. The power of 3 key selling strategies: virtual product tours, ROI validation and customer case studies. How ScienceLogic aims to get the right personalized outcome engagements to targets by building components cross-functionally.

Pipeline 105

Pipeline B2B Inside sales Sales 105

Sales Hacker

MARCH 25, 2025

And it’s usually like a very detailed sort of Google doc, here’s the login for X. And so if you need 3000 people to perform a function today, maybe in the future, it’s a thousand or 500. And then they get the trust and then they do a full production rollout. Turn this into a blog post and yada, yada, yada.

GTM 65

GTM X-functional Start-ups Relationship building 65

SaaStr

JULY 5, 2024

GTM Mistake #1: A VP of Sales That Can’t Sell or Demo the Product Mistake number one has always been an issue, and it’s the number one reason startups struggle in today’s world. They hire a VP of Sales who doesn’t want to sell or learn the product. People aren’t as receptive to a cross-sell when you rip them off in the core one.

GTM 84

GTM Cross-sell X-functional Pipeline 84

Heinz Marketing

JUNE 7, 2021

We used a sales activity study to benchmark how and where sellers are spending their time, pinpointing places where we are maybe spending a little more time on non-direct selling activities than we would like. And so, as we have evolved complex buying and selling, the model has evolved as well. It’s a common noun in B2B.

Pipeline 129

Pipeline B2B Sales Cross-sell 129

ConversionXL

OCTOBER 26, 2022

The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. Cross-reference trending hashtags with topics that interest your audience. People tend to trust it more because it offers the content people seek.

Entertainment 115

Entertainment Customers E-commerce Objectives and Key Results 115

The 5% Institute

AUGUST 7, 2023

Establishing trust, understanding client requirements, and showing empathy are pivotal in nurturing enduring partnerships. Such relationships not only lead to client loyalty but also open doors for potential upselling and cross-selling opportunities. It’ll give you everything you need to close sales consistently.

Account management 52

Account management Negotiate X-functional Cross-sell 52

Search Engine Land

MAY 7, 2024

selling over 400,000 eBikes in the last four years. The x -axis shows U.S. I write extensively about digital PR for SEO and cross-functional PR and SEO teams. This is how you leverage internal experience and expertise to build authority and trust. Their Lectric XP bike is the third most popular EV in the U.S.

CTR 83

CTR Electricity Real Estate X-functional 83

Sales Hacker

APRIL 14, 2020

Reps working from home need to be willing to converse without selling. A lot of teams don’t trust the data that’s in Salesforce and so they don’t use it to take further actions. So companies going out, they bought this SaaS platform to help with X, Y, and Z. Or lack of trust. We’re on iTunes.

Contract 81

Contract CRM Consult Cross-sell 81

Heinz Marketing

JANUARY 25, 2021

I ask Jason why is this function so interesting? There’s a balance there between content and demand, between leveraging and building trust and credibility while also still driving pipeline. .” I mean, why is that function so interesting to you? They’re a trusted third party resource.

Pipeline 92

Pipeline Sales X-functional B2B 92

SaaStr

AUGUST 7, 2020

I think one reason is you have this trusted brand. But do folks want even more from trusted brands now in 2020, and even more after March 15th? But do folks want even more from trusted brands now in 2020, and even more after March 15th? And where do we want to invest more in trusted brands?

Price 84

Price Retail X-functional Healthcare 84

Salesforce

JANUARY 31, 2024

Tech sales refers to selling technology as a product or service. As an illustration, I used to sell appointment-scheduling software — a single-function solution for easier meeting set-up. When I moved from a dance career to sales, I had zero experience selling a product. Get the free report What is tech sales?

Networking 59

Networking B2C Cross-sell Negotiate 59

SaaStr

JULY 24, 2019

This is pretty simple, but when I look at this industry, a lot of times what I see is organizations crafting pricing packages that would enable, for example, an enterprise-wide license, where an organization pays you X amount of money, and they have unlimited seats, unlimited usage. We sell contact center software. What does that mean?

X-functional 64

X-functional Engineering Clients Start-ups 64

ConversionXL

FEBRUARY 26, 2014

This ad is packed with trust boosting factors like a ratings extension, a review, social proof, and sitelinks that provide more detailed options while highlighting service benefits. AdWords Editor makes copying Campaigns really simple, and AdWords has added a copy function within the native web app itself, also. image source.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

PandaDoc

OCTOBER 3, 2023

Do you feel like your selling job is becoming harder and harder over time? As the same State of Sales 5th edition claims, salespeople, on average, sell only 28% of their working hours. So hurry up and learn how to stop wasting your time on inefficient routines and redirect your efforts to selling!

Process 52

Process Objectives and Key Results X-functional Sales 52

Lead Fuze

JULY 6, 2023

Cross-training Staff: Make sure everyone on your team knows your product/service inside out. One way to ensure continuous, up-to-date customer engagement is by incorporating live chat functions into your platform. The Power of Omnichannel Help Desk Software Omnichannel help desk software is like a superhero with x-ray vision.

Customers 52

Customers Clients Lead generation X-functional 52

Hubspot

MARCH 10, 2016

An adjective used to describe companies that sell to other businesses. An adjective used to describe companies that sell directly to consumers. It’s far too easy for a contact to click “unsubscribe” after gaining their hard earned trust in your communication. A cross between a landing page and a “regular” website.

Networking 78

Networking Engineering Non-Profits Follow-up 78

SaaStr

JULY 8, 2020

Look, okay, let’s say half your business sells to eCommerce, but 20% sells to live events. Jason Lemkin: So, traditionally in normal and good times, there is a sort of very slow-paced pressure as a VC, which is to do X deals a year. ” And she was like, “Trust me. Well, do the math in your head.

Pitch 83

Pitch Start-ups Up-sell Technology 83

Veloxy

SEPTEMBER 28, 2021

Just be sure you print and bookmark this blog post so you can take it with you wherever you go, wherever you sell. I’m raising funds from people who care about the pain points of online misinformation, want to change the way we consume online content and who wish to reduce trust in the media. And share it with your sales colleagues.

Objectives and Key Results 204

Objectives and Key Results Prospecting Contact Campaign 204

Sales Hacker

JANUARY 7, 2025

One of my questions right away was just, you made this transition, at least at Aircall, from APAC and running that to now overseeing you know global what are some of the differences between selling in apac and selling in in north america hmm. On how those customers are buying, who are the trust advisors? Scott Barker: Awesome.

GTM 110

GTM Sell Customers Cold Call 110

Sales Hacker

MARCH 2, 2020

The New Solution Selling. The Little Red Book of Selling. Unbreakable Laws of Selling. The New Strategic Selling. Agile Selling. Spin Selling. Insight Selling. Spear Selling. The Psychology of Selling. Buyer-Centered Selling. Integrity Selling for the 21st Century.

Sales 143

Sales Technique Objectives and Key Results Non-Profits 143

ConversionXL

APRIL 3, 2018

They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Build trust through recriprocity. Building trust. Value = (Knowledge + Process) x Skill x Attitude. What engages and when does that sell? Everybody wins.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

SaaStr

MARCH 5, 2019

The entire company was told about us selling our chat products Stride and Hipchat to our largest competitor in the space, Slack, four days before the news went out. Some would say that that level of openness is unnecessary, but we believe that trust and honesty are essential to maintaining the culture we’ve worked so hard to build.”

Objectives and Key Results 76

Objectives and Key Results Cross-sell Trust Product 76

SaaStr

MAY 14, 2023

Greenhouse followed a similar path to Talkdesk and should cross $10 million ARR later this year, up from almost nothing at the start of the year. They all started the same day and they sat next to me watched me sell for a month and then I turned them loose. What I mean is that even to sell let’s say, to a customer in London.

Price 111

Price Start-ups Up-sell X-functional 111

SaaStr

MARCH 5, 2019

The entire company was told about us selling our chat products Stride and Hipchat to our largest competitor in the space, Slack, four days before the news went out. Some would say that that level of openness is unnecessary, but we believe that trust and honesty are essential to maintaining the culture we’ve worked so hard to build.”

Objectives and Key Results 64

Objectives and Key Results Cross-sell Trust Product 64

Sales Hacker

APRIL 23, 2018

This is the only way to create both predictability and sustainability to the sales function. On the cross hair = hitting goal. Too often, sales leaders have the difficult conversation with a rep they have a good relationship with, asking them to “Trust me….” 3) Encourage activity based selling. Measuring outcomes is easy.

Drivers/motivators 85

Drivers/motivators Pipeline Objectives and Key Results X-functional 85

SaaStr

AUGUST 26, 2022

Sometimes we’re not as founders, sometimes founders sell their company because they don’t end up being deeply passionate about what it does. So sell your product. X this year. You don’t have to do every single function to still get a customer. I’m going to go from 2 to 5 or 2 to 6.”

Quota 98

Quota Growth Product Closing 98

Sales Hacker

APRIL 15, 2025

And the founder said, well, get us lots of leads and lots of meetings and we’ll, we’ll sell to them. Like I can go bring a hundred more lookalikes if I know who we’re selling to. But if the founders don’t even know that because they say, oh, we can sell to this industry and that industry.

GTM 62

GTM B2B Follow-up Campaign 62

ConversionXL

APRIL 12, 2017

It’s not which variant collects more email addresses, it’s which variant sells more books. Pay them upfront so they don’t try to say X to get the money. If the copy won’t sell them, what will? Copy either sells or it doesn’t. Trust the process. All users have equal access to information and functionality.

Growth 86

Growth A/B testing Objectives and Key Results X-functional 86

SaaStr

JUNE 14, 2019

In his most recent role, Dave was the CEO @ Host Analytics where he quintupled ARR, halved customer acquisition costs and increased net retention rates before selling the company to a private equity sponsor. ” They’d show up and try and squeeze up EBITDA and try and sell you for an EBITDA multiple. ” Right?

Strategize 65

Strategize Quota Non-Profits Price 65

Sales Hacker

MARCH 11, 2025

How to rebuild and regain customer trust after technical failures. 22:16 The best ways to measure customer trust. And so when that channel becomes unstable, it very quickly erodes customer trust. You know, you, you start losing that trust and, uh, it, it can be a slippery slope. Sense of it.

GTM 75

GTM Growth X-functional Referrals 75

Hubspot

SEPTEMBER 11, 2018

Selling to people who can’t or won’t buy is a huge drain on your sales productivity, budget, and team. Business pain points affect a company's bottom line and must be solved in order for them to grow and function successfully. These are slight annoyances -- but aren't keeping the company from functioning. Of course you have.

X-functional 101

X-functional Cross-sell Angle Prospecting 101

Sales Hacker

JANUARY 28, 2025

And then before that, he served as the CMO of Just a small company you may have heard of, uh, called Salesforce, uh, where he was responsible for driving really the whole global corporate and product marketing functions and led the team during a time period where Salesforce was really going through hyper growth. Name X category of SaaS.

GTM 95

GTM X-functional Price Pipeline 95

Sales Hacker

FEBRUARY 4, 2025

18:13 The role of cross-functional communication. And we’ve had conversations in the past where it’s like, you’ve got to build division, you’ve got to sell division, and then you’ve got to scale division. Cause you’re not setting up [00:09:00] trust. Um, the second is transparency.

GTM 80

GTM Finance Cross-sell X-functional 80