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How your ad position and CTR impact conversion rate

Search Engine Land

Please visit Search Engine Land for the full article. Learn how to use your keyword ranking and click-through rate data to improve the performance of your paid search campaigns.

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Google testing new SGE ad format

Search Engine Land

When select users asked the search engine follow-up questions to queries, SGE provided an AI-generated answer alongside sponsored content titled “You May Also Like” The feature served a carousel of products, all of which displayed a product title, image and company name. Why we care. Marketers should stay tuned for updates.

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SEO topic clusters: How to create, measure and analyze

Search Engine Land

Many website owners publish content without a cohesive internal linking or content organization strategy, confusing visitors and search engines. This disorganized approach hampers the user experience and makes it difficult for search engines to understand and index the content. But there’s a solution.

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Is click-through rate a valuable SEO metric?

Search Engine Land

The role of click-through rate (CTR) in SEO has been debated for many years. Several industry studies have asserted that CTR is a ranking factor – a claim that’s been ardently denied by many Googlers. Whether it’s a direct ranking signal or not, CTR has its place in SEO. What does CTR mean for SEO?

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How Google SGE will impact your traffic – and 3 SGE recovery case studies

Search Engine Land

Next, we use two parameters to define “how bad” or “how good” SGE will be for our websites: CTR and rank. Click-through rate (CTR) in SGE It is a mystery what will be the actual CTR of different positions in the SGE snapshot carousel. You can adapt the model to other types of keywords by using a different baseline CTR.

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How Google’s continuous scroll can affect impressions and CTR

Search Engine Land

Please visit Search Engine Land for the full article. Reporting remains the same in Search Console, but eliminating the line between pages may result in new user behaviors, which can create winners and losers.

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How to measure schema performance

Search Engine Land

Identifying the right KPIs to measure : This includes impressions, clicks, CTR, SERPs saturation, and potential cost savings. If the schema drift is caused by website content or vocabulary changes, the schema deployed must be changed before search engines index those pages. High or low CTR is based on your content strategy.

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