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Why you should turn off optimized targeting in GDN today

Search Engine Land

Google touts that it can find new customers beyond your existing audience without increasing bids and still meet your goals. Invalid CTR dropped from 66% to 45%, a 31% improvement. The data shows that turning off optimized targeting led to a substantial decrease in invalid click volume and CTR. Sounds enticing, right?

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SearchGPT: What you need to know about OpenAI’s search engine

Search Engine Land

Content should be engaging, written naturally and designed to meet user intent rather than merely optimizing for algorithms. Traditional metrics like click-through rates (CTR) and page rankings will also become less relevant with AI-driven search.

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Although the term “digital marketing” is self-explanatory, there’s more to it than meets the eye. Click-through rate (CTR): The percentage of users who click on your search engine listing compared to the number of times it’s shown. Digital marketing is a broad term that encompasses many services.

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Why is this ranking on Google?

Search Engine Land

Better branding simply means better CTR. Additionally, testing click-through rates (CTR) is also crucial for SEO. Decoding Google’s unexpected search results There’s more to SEO than meets the eye. Naturally cited/linked to websites from other websites in relevant contexts. Yes, backlinks still matter. Processing.

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Broad match keywords: When to test and when to avoid

Search Engine Land

Set clear goals and metrics Define what you want to achieve with your broad match keywords, whether it’s increased reach, improved CTR, or lower CPC. Understanding when to test and when to avoid broad match keywords lets you tailor your Google Ads strategy to better meet your client or account ROAS or CPA goals.

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The science behind high-performing calls to action

Martech

Design choices should meet accessibility standards to make your CTAs usable for all audiences. Track metrics like click-through rates (CTR), conversions and time to action to evaluate success. Does it meet accessibility standards? Oversized buttons may feel intrusive, while small ones can be easily overlooked.

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7 strategies to maximize your AI-powered search market share

Search Engine Land

7 focus areas for maximizing your share in AI search If you want to future-proof your digital presence , you’ll need to focus on delivering valuable information and experiences that truly connect with users while creating content that meets their specific needs and intentions. Here are the top strategies for winning in the era of AI.