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Google tests more noticeable ad labels in search results

Search Engine Land

The update introduces a taller gray background for ads, accompanied by a “Sponsored” label and subtitles like “Promoted products” or “Promoted results.” Advertisers should keep a close eye on metrics like CTR and conversion rates as these experiments evolve. What it looks like. Bottom line.

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The fallacy of CTR as a KPI: Redefining PPC ad success

Search Engine Land

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), commanding disproportionate attention and optimization efforts. For location-based businesses, this irrelevant traffic skews CTR data.

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Prioritizing SEO strategies: Where to focus your efforts

Search Engine Land

Core update: Focus on authority Google’s March 2024 core update really focused on cleaning up poor content and promoting better, more valuable content. Impressions, clicks, CTR and on-site user behavior should all be part of your reporting from GA4, Google Search Console and any other platforms you’re accessing.

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Lead gen tactics for B2B: Best of the MarTechBot

Martech

How to achieve: Promote your content on social media and through email newsletters. Click-through rate (CTR): Track how many people click on links in your emails. Canva: For designing graphics and infographics. KPIs: Website traffic: Measure the number of visitors to your content. ActiveCampaign: For automation and segmentation.

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Click-through rate (CTR): The percentage of users who click on your search engine listing compared to the number of times it’s shown. Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Promotional emails: Sending offers and promotions to drive sales.

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How out-of-order ad promotion works on Google Search

Search Engine Land

This practice is known as out-of-order ad promotion. This little nuance to how the ad auction works can be confusing, so in this article, I’ll explain how out-of-order promotion works and why Google does it. In our example, Ad 2 meets the relevance requirement because its predicted CTR is 5%, higher than the 4% threshold.

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Measuring marketing incrementality: Best of the MarTechBot

Martech

Control groups: Similar to A/B testing, you can create control groups for specific campaigns or promotions. Click-through rate (CTR): Percentage of recipients who clicked on a link in the email. This qualitative data can help you gauge the effectiveness of your marketing efforts.