Search ad conversion rates down, cost per lead up in 2023
Search Engine Land
MAY 15, 2023
It features data on the average conversion rate, cost per lead (CPL), click-through rate (CTR) and cost per click (CPC), compared to 2022. Industries with the lowest average conversion rates: Apparel, Fashion, and Jewelry: 1.57% Furniture: 2.57% Real Estate: 2.88% CPL: $53.52. CTR: 6.11%. Real Estate : $1.55
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