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Repeatbusiness. A blog can delight existing customers with fresh content for repeatbusiness or referrals. Click-through rate (CTR). A GetResponse study puts the overall email open rate average at 82.20% and CTR at 21.69%. By industry, internet marketing has 18.05% open rate and 3.16% CTR.
And remembering that new customers are the most expensive to acquire, how could generative AI help drive loyalty and repeatbusiness from existing customers? lift in CTR for ads in Bing Copilot compared to regular search ads. With the rise of generative AI, this incremental search behavior will become more typical.
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