Martech

AUGUST 19, 2024

Retention.com helps online retailers using Shopify re-engage lapsed audiences and abandoned shopping carts. There are always leaders who prioritize low prices over the value products provide. The churn for this persona is high because they are likely to switch to lower-priced providers.

B2B 120

B2B Contract Consult Price 120

Salesforce

OCTOBER 2, 2024

For years now, retailers have focused their retail holiday prep on crushing Cyber Week. of annual retail sales revenue. There’s a reason we champion an omnichannel approach for retailers. There’s a reason we champion an omnichannel approach for retailers. This can negatively affect customer service.

Retail 52

Retail E-commerce Promote Technology 52

Salesforce

MAY 2, 2025

Discounts, markdowns, and bundles can capture new customers, drive incremental sales and increase revenue in the short term. Let’s explore how and why promotional pricing works, how to use promotional tactics in your pricing strategy, and how to measure your campaign’s success.

Promote 52

Promote Price Profit margin Objectives and Key Results 52

Cerebral Selling

DECEMBER 5, 2024

We have a unique solution, leading technology, and an amazing, experienced team, but our customers still see us as a commodity! I was recently training the team at Salesforce and asked the reps how they typically communicate their value to customers. And if you sound the same as everyone else, your customers will think you’re the same.”

Pitch 130

Pitch Sales Retail Technology 130

Martech

AUGUST 1, 2024

The average price per ad was also up 10%. Its total Scaled Customer count to 468, an increase of 8% quarter-over-quarter and 43% year-over-year. Retail Media revenue grew 23%, while Performance Media revenue declined 2%. The DAP figure is the number of people accessing any one of its apps. Processing.

Retail 117

Retail Represent Growth Price 117

Martech

JULY 15, 2025

The digital retail landscape is undergoing a fundamental shift. AI is driving this evolution, enabling retailers to deepen personalization and scale it across millions of real-time interactions. ” Sophisticated systems now orchestrate entire shopping experiences, customizing multiple touchpoints at once.

Retail 79

Retail Promote Price Campaign 79

Martech

JANUARY 7, 2025

The record-setting holidays were a result of strong consumer spending, not higher prices. Adobes Digital Price Index showed consumer prices have fallen for 27 consecutive months and were down in November 2.6% Traffic to retail sites driven by genAI-powered chatbots increased 1,300% YoY, according to Adobe.

Retail 112

Retail Price Up-sell Sell 112

Martech

JULY 16, 2024

” That’s Komo Technologies, an Australian activations platform geared to customer or fan engagement. “Our ideal customer profile,” he said, “is very much upper midmarket to enterprise brands. . “They don’t always work out, but when they do they can have a lot of potential.

Customers 108

Customers Sports Hospitality CRM 108

Search Engine Land

SEPTEMBER 20, 2024

Sample ad creation Pricing structure The tool provides a 7-day free trial for testing but requires a pricier plan for managing multiple brands and integrating ad platforms. Sample ad creation Pricing structure Sivi.ai offers a free trial to test the tool and a 20% price cut on annual plans.

A/B testing 85

A/B testing Price Retail Product 85

PandaDoc

MAY 12, 2025

Every brand knows that pricing plays a major factor in purchasing decisions. Price is one of the most visible parts of any offer, and getting it wrong can cost more than just a few sales. A poor pricing strategy erodes trust, damages positioning, and undermines long-term brand growth. So, whats actually going on?

Price 52

Price A/B testing Non-Profits Legal 52

Martech

AUGUST 29, 2024

Based on global statistics, around 66% of shoppers plan to buy based on price this year, an increase of 20% since 2020. Garf is VP and GM of retail and consumer goods at Salesforce. The AI question “This season will be competitive, intense, and no doubt focused on pricing and discounting strategies. That makes sense.

Retail 70

Retail Price Promote Growth 70

Search Engine Land

JULY 22, 2024

Christmas and Hannukah are on Wednesdays, eliminating the ease of shopping retail over the weekend for last-minute gifts. Your email campaigns apply to all holiday customers, so there is less design work, split testing and fewer deadlines. You want to meet the potential customer in their current mental state.)

Niche 98

Niche Retail Promote Follow-up 98

Martech

JUNE 11, 2025

You don’t have to wait for Black Friday and the holiday season for online retail and ecommerce success. The result is a year-round selection of purchasing opportunities, all vying for customers’ attention. Ecommerce calendars have expanded significantly thanks to numerous holidays and cultural events. Celebrations (20%).

Entertainment 105

Entertainment Retail Drivers/motivators Campaign 105

Salesforce

OCTOBER 15, 2024

In short, sales invoices are like the friendly reminder that helps you stay organized, build trust with your customers, and manage your cash flow effectively. A sales invoice is a document issued by a seller to a buyer, detailing the products or services sold, quantities, prices, and payment terms. Learn how Revenue Cloud can help.

Finance 104

Finance Territory Price E-commerce 104

Salesforce

NOVEMBER 12, 2024

A strong customer value proposition (CVP) is often the key to winning over potential buyers. Learn how to create a CVP that stands out from the competition and catches your target customer’s attention so you can start making more sales. What you’ll learn: What is a customer value proposition (CVP)?

Transportation 52

Transportation Drivers/motivators Customers Territory 52

Martech

AUGUST 27, 2024

Let’s examine the benefits, deployment strategies and key considerations for integrating AI into your martech stack to drive better results and optimize customer experiences. Many of these tools are affordable, with starting prices in the hundreds of dollars per month, and can be set up in just a few days. Ad platforms. CTV targeting.

Government 125

Government SQL Technology Technology 125

Salesforce

MAY 16, 2025

During the fall, I was thrilled to work on the first implementation of Personalization built natively on the Salesforce platform for one of our retail clients. Personalization is a real-time AI decision-making tool built on Data Cloud that helps you use customer data to drive personalized experiences. Here’s How to Get Started.

Objectives and Key Results 98

Objectives and Key Results Customers Construction Clients 98

Search Engine Land

AUGUST 22, 2024

If you have a relatively small product catalog and a low variance of pricing/margins on your best sellers, there will be less or a need to segment. Can efficiently integrate promotional products and assets via tailored asset groups, promo extensions, price extensions, etc. Relatively low effort to tier segments via Custom labels.

Campaign 85

Campaign Objectives and Key Results Non-Profits Territory 85

SaaStr

JULY 4, 2025

Case Study: Monday.com vs Asana – The Power of Non-Tech Customers Want to see the “non-tech vertical” thesis in action? But their customer bases couldn’t be more different. 70% of Monday.com’s customers aren’t in tech. Look at Monday.com vs Asana.

E-commerce 129

E-commerce Non-Profits Construction Real Estate 129

Hubspot

JULY 10, 2024

These processors make it easy for businesses of all sizes to accept payments from customers globally and in person, making them a critical component for anyone who sells goods or services. As the way customers pay continues to evolve with technology, payment processing platforms will be more essential for businesses.

Process 74

Process Retail Appointment Price 74

Salesforce

JUNE 19, 2025

Online sales were essentially flat as consumers continued to wait out price and economic volatility. One in three shoppers still report that they’re buying less over the past six months, and 66% of all shoppers say that — regardless of whether they’re buying more, less, or the same — they’re trading down for lower priced goods.

Retail 64

Retail Price Profit margin Promote 64

Sales Hacker

DECEMBER 17, 2024

Building ‘opinionated products’ and the importance of customer intimacy Lessons learned from scaling Twitter’s ad business from zero to $650 million in three years. Highlights: (5:22) The power of customer intimacy in product development. (15:41) 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54)

GTM 101

GTM Engineering Electricity X-functional 101

PandaDoc

MARCH 27, 2025

If youre looking to increase revenue without acquiring new customers, cross-selling is one of the best ways you can do that. Its all about offering complementary products or services so you can maximize every transactionall while improving the customer experience. Sounds like a win-win, right? How does cross-selling work?

Cross-sell 52

Cross-sell Sell Customers Legal 52

Martech

OCTOBER 22, 2024

and globally seemed to work well with customers, especially when prices were cut. Dig deeper: 2024 online holiday spending set for record year with $240 billion in sales A look at Prime Big Deal Days Globally, non-Amazon retailers had flat sales growth compared to last year, according to Salesforce. In the U.S. Likely not.

Retail 68

Retail Promote Price Follow-up 68

Search Engine Land

AUGUST 13, 2024

Shopping channels also continue to require more robust data from brands and retailers to create better product listings, so investment in this area is must. In addition to important customer-facing details, listings should have optimized back-end information, like accurate and granular product categorization.

Retail 86

Retail Click Through Rate Promote Growth 86

Salesforce

SEPTEMBER 10, 2024

Over the years, you’ve put a lot of money into your customer service centers. And that was a smart move, because white-glove customer service – for both B2B and B2C – is essential for consumer goods (CG) brands who want to build long-term, loyal relationships with customers. Customer service and profitability go hand in hand.

Service 69

Service Customers Cross-sell Contact 69

Martech

OCTOBER 11, 2024

CMOs are working hard to bring the value of personalization to their customers and businesses, especially to build stronger customer relationships. However, capturing its potential could redefine how you engage with customers and elevate your brand’s customer experience strategy. Customers today expect immediacy.

Objectives and Key Results 70

Objectives and Key Results Retail Healthcare User Experience 70

TrackStreet

JULY 1, 2025

But left unchecked, they pose serious risks to your brand’s long-term health, customer trust, and revenue. Falling prices (and margin) Price is one of the most visible elements of your brand. Authorized retailers suddenly look overpriced. They could mishandle returns or fail to provide customer support. The result?

Retail 52

Retail Price Niche Legal 52

TrackStreet

MARCH 28, 2025

The brands that will thrive in this environment are those that take back controlof their pricing, their distribution channels, and their customer relationships. Retailers Will Prioritize Their Own Margins If your brands pricing becomes inconsistent due to tariff-related pressures, authorized partners may deprioritize your products.

Price 52

Price Retail Strategize Contact 52

SaaStr

JUNE 14, 2025

Strategy 2: The Services Budget Capture Identify where your customers are spending on services and labor adjacent to your software. first-day gains, but some are being classified as “meme stocks,” suggesting retail investor FOMO is distorting traditional IPO pricing mechanisms and market signals.

Growth 103

Growth Niche Contact Contract 103

Hubspot

DECEMBER 11, 2024

By tapping into data from previous seasons and current trends, were able to predict what our customers will need and when. Economic factors (inflation affecting coffee bean prices). Market Research (customer surveys, focus groups). For example, a retail chain might analyze: Past sales data across all locations.

Technique 36

Technique Retail Pipeline SQL 36

TrackStreet

OCTOBER 30, 2024

They ensure that products featured in shoppable media and on where-to-buy brand websites solutions are now connected to in-stock inventory, sold through authorized retail partners, and priced correctly across all sales channels.

E-commerce 52

E-commerce Strategic partnership Retail Manufacturing 52

Hubspot

FEBRUARY 20, 2025

In an effort to appeal to the entire marketplace, from enterprise users to solopreneurs, our product was priced based on usagethe more API calls we had to handle for a customer, the bigger their bill. The situation stabilized when we implemented a monthly minimum price, but since then, Ive paid much closer attention to business models.

Retail 36

Retail Manufacturing GTM Price 36

TrackStreet

JULY 14, 2025

If you have a competing product you can put in front of them, in their time of need, you have the opportunity not just for a one-time purchase, but — if your product is as good or better than their regular brand — you could acquire a customer for life. When prices jump, it’s often a sign they’re struggling to keep up with demand.

Retail 40

Retail Manufacturing Price Negotiate 40

PandaDoc

NOVEMBER 13, 2024

Understanding how pricing impacts profitability is crucial for businesses. Pricing analytics uses data to provide insights into customer behavior, market trends, and competitor strategies — ultimately helping businesses set prices that maximize revenue and meet customer expectations. What is pricing analytics?

Price 52

Price Legal Retail Strategize 52

Martech

OCTOBER 14, 2024

Increasingly, consumers are making purchasing decisions based not just on product features or price but on how well a brand’s values align with their own. Such reactive behavior alienates the customers who initially aligned with those values, erodes trust and weakens the brand’s authenticity.

Retail 127

Retail Education Price Trust 127

Salesforce

MAY 7, 2025

GPM provides valuable insights into your companys operational efficiency and pricing strategies. A higher GPM indicates that your company is effectively managing its production costs and pricing strategies, allowing it to retain a larger portion of its revenue as profit. Start selling online with Starter Suite.

Profit margin 90

Profit margin Non-Profits Manufacturing Price 90