Salesforce

MAY 25, 2023

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. What is product-led growth? It puts your product at the center of the customer experience and buying journey. Watch & learn What is product-led growth?

Growth 98

Growth Product Customers B2B 98

SaaStr

JULY 14, 2023

So a little while back we had a deep dive on just how much of a product expert your VP of Sales needs to be, and your sales team in general. The bottom line is while views weren’t consistent, I can tell you VPs of Sales that don’t know the product close to cold … fail. More on that here. More problem process managers.

Product 74

Product Customers Trust Process 74

Search Engine Land

FEBRUARY 15, 2024

OpenAI has been developing a web search product, partly powered by Microsoft Bing, a source told The Information. Microsoft Bing is uses OpenAI’s GPT-4 , customized for search. OpenAI has created a popular product in ChatGPT and I’ve seen much anecdotal evidence that some people use it similarly to a search engine.

Product 136

Product Engineering Launch Market share 136

ClickFunnels

JANUARY 18, 2023

The post 10 Ways To Create A Killer Landing Page For ClickBank Products appeared first on ClickFunnels. This is especially true if you are a beginner because it allows you to learn digital marketing by selling someone else’s products. You can find proven affiliate products for pretty much any niche imaginable there.

Product 246

Product A/B testing Lead generation Niche 246

SaaStr

NOVEMBER 18, 2023

Dear SaaStr: What are some best practices for selling a new product/service to your existing SaaS clients? Here’s the bottom line: if your NPS is say > 40 or so, a significant portion of your customers love you. If your NPS is say > 60 or so, a ton of your customers love you. Have customer success do a soft sell.

Product 90

Product Sell Customers CRM 90

Martech

MARCH 24, 2022

Today, customer engagement software company Intercom launched two new products – Surveys, a real-time insights tool, and Switch, a tool that transfers customers from a phone queue to Intercom’s Messenger support. Or, it can use triggers like NPS scores to immediately bring about new actions or engagements with customers.

Service 99

Service Product Customers Launch 99

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Product 102

Product Objectives and Key Results Strategize Technology 102

Partners in Excellence

JANUARY 30, 2024

100% of the prospecting messages I see are product focused. Can I show you what results you might realize…” Sometimes, the product pitches are thinly veiled by a problem: “Is lead/demand gen a problem for you? Then, too many of us turn around and inflict bad outbound prospecting on our own victims.

Product 94

Product Sell Pitch B2B 94

Martech

APRIL 10, 2024

Redefining martech: From hype to authentic innovation Here’s the truth bomb: Success in martech isn’t about the pitch but the product. The market is saturated with me-too products, copies of copies with little to differentiate them. User-friendliness should be the cornerstone of every martech product.

Pitch 102

Pitch Product Electricity Healthcare 102

Martech

JANUARY 5, 2022

Customer experience management company Merkle debuted two new products today at CES that are aimed at improving the contactless shopping experience, both in-store and on-delivery, as health and safety concerns persist with the ongoing pandemic. The experience integrates with a retailer’s website, loyalty programs and customer profiles.

Product 95

Product Customers Retail Price 95

SaaStr

JANUARY 18, 2022

No matter whether your business has two clients or two thousand, you want to give them the best customer experience possible. But how can you build a product that provides a superior experience across vastly different scales? . Their success as a business has been grounded in how they prioritize the success of their customers.

Customers 90

Customers Product UX Territory 90

SaaStr

OCTOBER 21, 2022

We forgot to do a Product Roadmap Review. So what’s a Product Roadmap Review — and why do it? It’s a review you often do 1-2 times a year, with at least your bigger customers, where you literally walk through the coming planned product roadmap. Struggling to get that VP at your customer on Zoom?

Product 92

Product Customers Meeting Process 92

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Customers 97

Customers B2C Healthcare Retail 97

SaaStr

NOVEMBER 13, 2023

How do you scale a product organization quickly? VP of Product at Drata Brian Elmi and Director of Product Management Dana Mauger share five not-so-secret secrets of product velocity at SaaStr Annual this year. This creates a feedback loop from customers and partners that shows whether you’re on the right track or not.

Product 82

Product Construction Trust Start-ups 82

Highspot

NOVEMBER 2, 2022

2, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced surging customer adoption and usage as companies leverage its capabilities to equip, train and coach reps, and analyze their programs to improve sales performance. SEATTLE, Nov.

Growth 98

Growth Product Customers Healthcare 98

SaaStr

FEBRUARY 6, 2024

So we’ve had a ton of great conversations over the years on SaaStr on when and how to go multi-product. Answers from the CEOs of Twilio, Veeva, Amplitude, HubSpot, Gainsight and More I wanted though to do a deep dive on just one piece — a few thoughts how to sell that second product. An AI co-pilot to an existing product?

Product 79

Product Sell Quota Launch 79

Partners in Excellence

APRIL 2, 2024

But, as we work in organizations and work with our customers, sometimes this can be the source of a giant disconnect. We know what questions we need the customer to answer to qualify the deal, we know how to present the capabilities of our products, how to handle objections, how to move to close.

Customers 114

Customers Closing Presentation Product 114

Martech

APRIL 15, 2024

What will customers remember after they have experienced your website, product, service or people? A tremendous amount of investment and resources are being focused on integrating AI into the customer experience , from automating responses to comments on social media to improving the call center experience. Mission accomplished.

Customers 117

Customers Hospitality Technology Technology 117

Martech

JANUARY 30, 2024

Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). This article explores how leading companies leverage AI across three key areas — clear messaging, frictionless interactions and tailored experiences — to shape customer experience.

Customers 134

Customers Price Contact Campaign 134

Martech

JULY 30, 2021

A recent comment by Shutterstock CEO Stan Pavlovsky points to the use of this data to “help new customer segments accelerate the development of artificial intelligence, by unlocking the power of data associated with our vast content library.” will offer a series of training datasets for AWS customer through the AWS Data Exchange.

Launch 107

Launch E-commerce Product Customers 107

Partners in Excellence

JULY 5, 2022

But there are a lot of problems with disagreement–or at least our ability to understand and manage disagreements, productively. If we learned how to deal with disagreement, productively, disagreement provides huge opportunities to learn, improve, grow, and achieve. Disagreement can be very threatening. They don’t get it!”

Product 113

Product Objection handling Conversion Customers 113

Partners in Excellence

FEBRUARY 12, 2024

We are driven to pitch our products and solutions. We have presentations focusing on us, our products, our companies and how great we are. Somehow, our customers are lost in the process. Our customers often, focus on these issues for the very same reason. Like customers they want to be seen and heard.

Customers 113

Customers Negotiate Pitch Trust 113

Search Engine Land

JANUARY 24, 2024

Managing tens or hundreds of thousands of SKUs poses a challenge for advertisers, making it hard to focus on individual products. Still, delving into SKU-level details is crucial to uncover hidden potential, address wasted budget, or identify specific products affecting overall category performance. What is product scoring?

Campaign 97

Campaign Profit margin Product Construction 97

Partners in Excellence

MARCH 25, 2024

We have great experience in working with customers going through the buying processes. We can bring this knowledge to our customers, helping them navigate the buying project more effectively and more quickly. Instead, we focus on what we care about–presenting our products and solutions.

Customers 102

Customers Sales Presentation Start-ups 102

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Consider these ways customers often react at different touchpoints when AI is involved. This might not seem like a big issue.

Trust 107

Trust Customers Healthcare Service 107

Partners in Excellence

JANUARY 18, 2024

One of the sellers asked a question about dealing with customer questions and queries about the products, particularly deeply technical questions. Customers asking us about the product capabilities, drilling deeply into what the products and solutions do. As we spoke, it struck me how we revel in these questions.

Customers 121

Customers Up-sell B2B Trust 121

SaaStr

OCTOBER 26, 2020

I was reminded of this the other day, just a smidge, when I got a marketing pitch from a SaaS company with a case study about one of their customers … who also happens to be a customer back. Where it gets murkier is when one sale is tied to … buying their product back. We are all buying from each other.

Product 103

Product Customers Commission Legal 103

Search Engine Land

SEPTEMBER 20, 2023

The new product offers “a special reach across large-scale properties” to help ensure your ad is served to your target audience. The Video and Connected TV (CTV) feature expands ad-serving possibilities while leveraging audience intelligence to target high-value customers, increasing the likelihood of conversions.

Launch 126

Launch Product Campaign Represent 126

Partners in Excellence

FEBRUARY 13, 2024

We’ve been taught we have to create value with our customers. There are a lot of definitions to this, including: Proving our product is the best choice of all the alternatives. Tying the capabilities of our solutions to the needs our customers have prioritized. Assuring we help the customers solve their problems.

Customers 123

Customers Referrals Clients Strategize 123

Martech

NOVEMBER 6, 2023

Product alone is not enough to engage and retain B2B buyers. But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers. Who are B2B customers?

B2B 132

B2B Customers B2C Cold Call 132

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customers 142

Customers Retail GTM Trust 142