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Extreme Product Design: Building Things People Actually Use with Stripe CTO David Singleton (Pod 636 + Video)

SaaStr

EPD can lead to better user experience, product strategy, and product launches if it follows three essential tenets. Stripe follows this approach by creating a minimum viable product and getting users to review it. This is in direct contrast to building complex products with irrelevant features. Users first.

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5 Steps to Validate New Hi-Tech Product Planning

Smarter With Gartner

For most technology product ideas, there are not many other companies (if any) with the skills, resources and motivation to copy the idea and release it first. If the product is planned for an established category with direct competitors, there is likely a sound financial proposition possible. Step 2: Examine the market.

Product 82
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“Content Free” Content

Partners in Excellence

The email was well constructed, it served its purpose by motivating me to “click” for more information. Did they think a pretty picture and an “Enroll” button was a minimum viable product? (I His concepts of Lean Start-ups and Minimum Viable Product are powerful for learning and adapting quickly.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Growth 113
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7 Australian Companies with Great Taglines [+What Marketers Can Learn From Them]

Hubspot

In just four simple words, Canva describes its minimum viable product and entices both designers and artistic novices to try its tools. Because you can buy all sorts of unique or funny independently-made treasures on the site, Redbubble keeps its tagline broad -- but still motivating. Publish anywhere.".

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Selling into Startups 101: What You Need to Know to Find a Unicorn

Sales Hacker

Understanding the motivation for the founder(s) and investor(s) is very important. Seed: This is the initial stage of funding, and is generally used to employ the founding team and begin market research and product development. The company is past the MVP (minimum viable product) and is showing initial signs of success.

Sell 77
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How to Scale Organic Traffic (Without Writing a Million Blog Posts)

ConversionXL

It’s a great example of how product features can drive organic traffic. In fact, new product features are the most underrated driver of SEO growth for large sites. Launch Minimum Viable Products (MVPs) when you can. Quora Spaces is already gaining traction in organic search. Start small.