Remove Drivers/motivators Remove Objectives and Key Results Remove Product
article thumbnail

How marketing leaders can transform marketing from a support function to a growth driver

Martech

He emphasized the importance of stepping into a role that aligns with the organization’s growth and profitability objectives. In his words, marketing leaders must evolve into strategic contributors whose insights drive core business results. Instead, it should be positioned as a strategic driver of growth and long-term value.

article thumbnail

Ditch the PDP: Build a High-Converting Product Launch Funnel Instead

ClickFunnels

The post Ditch the PDP: Build a High-Converting Product Launch Funnel Instead appeared first on ClickFunnels. If you’re still sending traffic to a traditional product detail page (PDP), you could be leaving major money on the table. Product launch funnels. .” 7 Steps to Creating a Product Launch Funnel 1.

Launch 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How marketers can break free from decision fatigue

Martech

Cut costs but don’t cut the results As you’ll see in Slack communities and subreddits, teams are being asked to cut costs while still driving results. Yes, AI can improve productivity, but that brings a whole new group of decisions to be made in how we use it, how it’s governed, etc. This helps communicate the impact clearly.

article thumbnail

The SKO Speech I’d Like To Deliver

Partners in Excellence

Most of the time, my speaking is at the SKO of a client, with whom we’ve been working on key change initiatives. I give the typical “insightful and motivational” speech, with a slight bit of humor. I give the typical “insightful and motivational” speech, with a slight bit of humor.

article thumbnail

A Comprehensive Guide to Product Training for Sales Teams

Highspot

Key Takeaways Product training is essential for anyone responsible for taking a product to market. 77% of B2B buyers found their most recent purchase very complex or difficult, emphasizing the need for in-depth product knowledge. Product training techniques like gamification keep teams motivated.

Product 52
article thumbnail

How Coaching Transforms Sales Performance and Culture (Ask Jeb)

Sales Gravy

Below are the key insights from our conversation on why coaching matters, how it boosts sales and culture, and what leaders should do right now to make it happen. Much like elite athletes, sales professionals need ongoing input to fine-tune their mechanics, recharge their motivation, and keep small errors from turning into big problems.

article thumbnail

Everything I Know About Gap Selling: What It Is And How To Make It Work For Your Sales Strategy [+ Examples]

Hubspot

In his book, he explores how gap selling has the potential to: Generate more leads Increase customer conversion rates Minimize sales cycles Maximize the average deal size Despite what you might be thinking, gap selling doesnt involve a whole lot of strong-arming prospects or dazzling them with fancy features to achieve these results.