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2022 Predictions: E-commerce everywhere

Martech

Next year, e-commerce will be a driving force in how marketers engage with customers. E-commerce strategies will penetrate channels like TV, social media and in-store experience, to a greater extent than marketers could have imagined. The future of e-commerce will be driven by personalization.

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Prime Day contributed to significant e-commerce growth this year

Martech

Surging e-commerce sales with this year’s promotions show that despite inflation and competing costs like higher gas prices and travel, online shoppers are ready to take advantage of deals in a number of product categories. In 2021, there were many more high-spending e-commerce days in November than in 2020.

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SEO for E-Commerce: Essential Steps

Beeketing

In previous years, E-Commerce was limited to giant companies like Amazon, Flipkart, eBay, etc. But, with the changing times, e-commerce is being adapted with small and medium industries as well. . You may spend thousands on building an enticing e-commerce website, but what if it doesn’t attract visitors?

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E-commerce Pricing Strategies for D2C Brands

G2

Price is the number one profit driver out of the seven Ps of marketing. The first official price tag on a product appeared in 1861 after it became frowned upon for consumers to haggle and negotiate the price of an item - and what a journey the price tag has been on since then.

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The Ultimate Guide to Effective E-commerce Testing

Beeketing

Are you aware that there are approximately 12 million – 24 million e-commerce sites worldwide? As more and more people are making purchases online, the popularity of e-commerce websites has grown dramatically. . What is e-commerce testing? Benefits of e-commerce testing.

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Amazon Prime Day returns while retail and e-commerce rivals face inventory challenges

Martech

For years, Amazon Prime Day has had a ripple effect on other big box retailers, as well as e-commerce brands. Vaccine rollouts, pent-up demand, high employment and lower infection rates all pointed to growth opportunities for hard-hit industries like travel and entertainment, as well as high rewards for retail and e-commerce.

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6 Types of E-commerce Fraud

Sales Pop!

No matter whether you sell clothes online, electronic gadgets, or run any other type of e-commerce store, you need to do everything in your power to protect your customers against the possibility of e-commerce fraud. This statistic alone shows why e-commerce fraud needs to be a priority for your business.