Sat.Mar 18, 2023

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Building Strong Relationships - Key Principles of Account Management

Iannarino

If you are in sales long enough, you will notice sales organizations (not yours) and some salespeople (not you), underinvest in building strong relationships with their clients. There are some thought leaders who suggest that relationships no longer matter in B2B sales, believing a sale is a transaction.

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Dear SaaStr: Is it Ethical For a Startup CEO to Accept a Sales Commission for Deals They Close Themselves?

SaaStr

Q: Dear SaaStr: Is it Ethical For a Startup CEO to Accept a Sales Commission for Deals They Close Themselves? It’s a bit odd, because you want the CEO’s incentives to be aligned with the whole company’s, not just her or his individual efforts. An annualized bonus for meeting the stretch plan is a great idea for a CEO. But not a deal-by-deal commission like a sales rep.

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B2B Reads: 20 Effective Sales Tactics, What Sales Leaders Need to Know, Pinterest Ad Dollars on the Rise and more

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. 20 Effective Sales Tactics Your Team Should Use in 2023 By Bryan Grover If you’re ready to level up your sales strategy, read through the top 20 sales tactics that will help you find and close more deals this year.

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Facebook: In-Person Helps For New Hires. And After That.

SaaStr

Almost buried in Facebook’s last announcement of its workforce changes was its data on in-person vs remote work: In-person time helps build relationships and get more done We’re committed to distributed work. That means we’re also committed to continuously refining our model to make this work as effectively as possible. Our early analysis of performance data suggests that engineers who either joined Meta in-person and then transferred to remote or remained in-person performed better on ave

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.