Iannarino
MARCH 2, 2023
"Whoever is in a hurry, shows that the thing he is doing is too big for him." —The Earl of Chesterfield For as long as anyone can remember, salespeople have been trained to identify their prospective clients’ problems and their implications. This sales strategy has been part of B2B sales processes and is practiced by sales reps in many sales organizations.
Force Management
MARCH 2, 2023
This month on Revenue Builders, our guests reminded us of the power of the mind. In leadership and life, the power of your mindset is clear - it affects your outlook, motivation and most importantly those around you. We look for a great mindset in those we partner with and who we hire. These are four stories that convey the transformative power of the mindset, from entrepreneurship to service.
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Martech
MARCH 2, 2023
OpenAI has released APIs for ChatGPT and Whisper (which does speech-to-text conversion) at a price the company says is 10 times cheaper than its existing models. “ChatGPT and Whisper models are now available on our API, giving developers access to cutting-edge language (not just chat!) and speech-to-text capabilities,” the company said in a blog post.
Search Engine Land
MARCH 2, 2023
If you’ve used ChatGPT for any period of time for tasks like creating content for SEO , you’ve likely noticed a few things: It’s great and a major time-saver for some tasks. It’s much worse than what you already do for other tasks. To get the most out of it, you must understand how it works, be willing to refine your prompts (sometimes several times), and QA the platform’s output.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
MARCH 2, 2023
Boards and the C-suite expect CMOs to lead the way to profitable growth in 2023 despite various macroeconomic pressures manifesting into the “ triple squeeze ,” making everything more expensive. And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less.
Search Engine Land
MARCH 2, 2023
In the coming months, Google Analytics 4 audience builder will be integrated into Google Ads, making it easier to create and apply audiences from Google Analytics 4 to Google Ads campaigns. To enable this feature, Google Ads is introducing a new cross-product access management model. This model allows a Google Analytics 4 property Admin to grant explicit permissions to users in a linked Google Ads account.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
MARCH 2, 2023
Google Panda name revealed In 2011, Google’s Amit Singhal and Matt Cutts revealed that Google Panda was the true name of the update that was informally referred to as Farmer when it launched Feb. 24. “Well, we named it internally after an engineer, and his name is Panda. So internally we called a big Panda,” Singhal said in a Wired interview with Steven Levy.” He was one of the key guys.
SaaStr
MARCH 2, 2023
So if you were on social media this week, you probably saw a ton of YC companies talking about how they were in the 2023 Top Companies. SaaStr Fund has invested in several of them, from Algolia to Treasury Prime to RevenueCat and more and it’s always fun to see awards and similar content from leaders like YCombinator. But beyond the great stories of who is breaking out, I found a quiet set of statistics even more interesting: where they are breaking out.
Heinz Marketing
MARCH 2, 2023
By Win Salyards , Senior Marketing Consultant at Heinz Marketing There are two core schools of thought when structuring your B2B lead and opportunity stages–simplified or complex. Neither is better than the other since it comes down to your needs as a revenue org. A few arguments exist for using a simplified versus a more complex set of stages in B2B marketing and sales.
SaaStr
MARCH 2, 2023
Dear SaaStr: When Do You Start to Develop a Brand in SaaS? In my experience, probably about $2m worth of happy customers. At that point, you don’t have a world-famous brand or anything. But you do start to have a “mini-brand”, where folks in your top niche or segment start to have heard of you. If your product costs $2,000 a year, that might be around 1,000 customers.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Partners in Excellence
MARCH 2, 2023
I wish I were smart enough to be the originator of this term, “Coaching is a language…” All credit goes to Aaron Evans for this term. Coaching is not something we do, it’s not a meeting we schedule with the people we are responsible for. It’s not a specific activity, though we tend to treat coaching as this. High impact coaching permeates every conversation we have.
SaaStr
MARCH 2, 2023
Congrats to @saastrfund portfolio companies for making the YC Top Company list for 2023 including: @algolia @treasuryprime @RevenueCat pic.twitter.com/DlSC5J1LSO — SaaStr Fund (@saastrfund) February 28, 2023 I’m fortunate to have invested in some of the best SaaS companies over the years, usually from first-time founders. My first 5 investments were: Pipedrive, co-led seed, acquired for $1.5 Billion Algolia, led Seed-2, worth $2.2B at $200m+ ARR today Talkdesk, first VC, worth $10B
Search Engine Land
MARCH 2, 2023
AI search is arguably the hottest topic in digital marketing right now. I worry that SEO newbies might think all they need is an AI chatbot to “get rich quickly.” When everybody and their aunt push the next big thing, I try to be cautious and resist the initial hype. After all, focusing on the fundamentals – optimizing your website, creating content and attracting links – still drives SEO results today.
SaaStr
MARCH 2, 2023
At SaaStr, our partners are an integral part of our events. In June 2023, we’re heading back to London for SaaStr Europa and we wanted to give a special shout-out to some of the companies that will be there with us! We’ll see 2,500+ of the best SaaS founders, execs, and VCs June 6-7 at 2022 SaaStr Europa ! Grab tickets here. Join these incredible companies to experience all the value of SaaStr!
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Martech
MARCH 2, 2023
Shaquille O’Neal promotes Papa Johns x Netspend AR campaign. Image: Papa Johns & Netspend. Papa Johns and Netspend recently plunged into augmented reality (AR) through an eGift promotion in partnership with Shaq’s Fun House presented by Netspend. Consumers learned about the campaign courtesy of the Instagram hub hosted by basketball great Shaquille O’Neal.
Search Engine Land
MARCH 2, 2023
TikTok faces further setbacks as the US House Foreign Affairs Committee grants President Joe Biden authority to prohibit the Chinese-owned app, depending on his evaluation of the situation, amidst ongoing security concerns regarding its possible links to the CCP. The US government has already declared a complete prohibition of TikTok on all government-owned gadgets, following comparable measures in more than 30 American states.
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