Tue.Mar 11, 2025

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How to Handle the “How Much Does It Cost?” Objection (Ask Jeb)

Sales Gravy

Cindy is struggling to set appointments and handle the "How Much Does it Cost?" objection. She recently switched from media sales to the home services industry. Suddenly, she finds herself making all her own cold calls no marketing team, no pre-existing territory full of warm leads. And unlike her old deskbound clients, these new prospects are likely to be on a roof or at a job site when she calls.

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The Mining Industry’s Digital Transformation Represents a Significant Leap Toward Enhanced Sustainability and Operational Efficiency

Sales Pop!

The mining industry which people once saw as traditional and slow to adapt is now going through a profound transformation. The combination of technological progress with environmental demands and economic needs is forcing mining companies to adopt digital transformation in order to boost operational efficiency while adopting even greater safety measures all the while maintaining the delicate ecological balance.

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Trending Sources

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Breaking News in the World of Frontier AI Labs

G2

Three big AI developments happened last week. Tim Sanders, G2's VP of Research Insights, breaks down everything you need to know to stay on top of the news.

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How to Improve Communications to Drive Business Growth

Sales Pop!

Should business not meet your expectations, its wise to examine your communications. People in varying industries are unaware of how they come across to others and will often discourage further business. Examining the issue from multiple angles can improve future outcomes. For example, consider the following: Do you allow your prospect to speak first to then ask questions for better understanding?

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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What’s The Growth Rate of Mobile Marketing? Statistics for 2025

G2

With the increasing number of smartphone users, mobile marketing and advertising is growing at a decent rate. Companies are increasing their mobile ad spend on social media apps while using SMS to engage their audiences with updates.

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How to influence Google’s AI Overviews

Martech

Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. AI Overviews use generative AI to pull information from various sources to generate responses. This means brands have less control over how their content is displayed and interpreted.

More Trending

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Google is exploring ads in new AI Mode

Martech

Google confirmed to Adweek it will explore bringing ads to its new AI Mode search experience. However, ad buyers are concerned that user behavior in the conversational interface could reduce ad effectiveness. Google is looking to monetize its newest AI search experience, telling Adweek it plans to explore bringing ads into AI Mode the conversational search feature launched in beta this week.

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What Is Microservices Architecture? (+The Why and How)

G2

Microservices architecture organizes an application as a collection of services. Learn more about how its different from monolithic architecture.

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Is Your Agent Production Ready?

Salesforce

Artificial intelligence is poised to shake up much of what we know about software development , but as it turns out, agent lifecycle management, also known as agent development lifecycle (ADL), is fairly similar to traditional application lifecycle management (ALM). From ideation and configuration, to testing and deployment, the path to taking your agent from the drawing board to production will be familiar.

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Are SEO Tools Ready For The AI Search Era?

G2

We called it back in July 2024 AI chatbots like OpenAIs ChatGPT and Perplexity wouldnt just assist with search anymore; they would replace it. They would have their own browsers, challenging Google and striking a searchscape seismic shift nobody was ready for.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Finding the sweet spot between relevance and discovery in B2B lead nurturing

Martech

Striking the right balance between familiar content and fresh insights can make or break your B2B lead nurturing strategy. Lean too far into what prospects already know, and you risk boring them. Introduce too much new information, and you may overwhelm them. The key is blending both to engage, build trust and drive conversions. Why familiarity alone doesn’t drive B2B conversions We introduced a new approach to abandoned shopping cart emails in a recent optimization test for a B2B SaaS cli

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How L&D Events Foster a Culture of Continuous Learning and Growth

G2

Let's be honest corporate training has a pretty bad reputation. The words alone might conjure images of outdated PowerPoints and mandatory sessions where half the room is secretly checking emails.

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Why I’m Scared to Buy New SaaS Apps Now

SaaStr

So many of you may find this ironic on SaaStr, but Im scared to buy new SaaS apps today. Genuinely. Why? Lets make a list. But the uber-reason is buying and renewing has in many cases gotten much less customer-friendly than it used to be. With one big exception: so many AI B2B apps are making it easier. Why Im scared (for real): #1. Im Scared It Will Be Close to Impossible to Cancel or Downgrade Too many apps Ive purchased now make it just so hard to cancel.

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Boosting Efficiency: The Role of AI in Capital Program Management

G2

Artificial intelligence (AI) is transforming industries globally, yet the construction sector worth $13 trillion lags behind with stagnant productivity growth.

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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How Well Do AI Models Understand You? PersonaBench Puts Them to the Test

Salesforce

Introduction Imagine asking an AI assistant for a restaurant recommendation. A truly smart assistant wouldnt just suggest a nearby spotit would know you prefer vegan food, cozy vibes, and short wait times. But how does AI actually learn these preferencesand how well does it understand them? Personalization is tricky. AI models dont inherently know your job, favorite travel spots, or coffee orderthey have to learn from your conversations and app usage.

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GTM 137: The Biggest Business Turnaround You’ve Never Heard Of & The Growth Levers to Pull When Things Go Wrong

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Cassie Young is a General Partner at Primary Venture Partners, a $1B AUM early-stage venture capital firm in New York that has backed category-defining companies such as Chief, Alma, K Health, Latch, Alloy, Dandy and Vestwell. Before joining Primary, Cassie was Chief Customer and Commercial Officer for Marigold (formerly known as CM Group), an Insight Partners roll-up of marketing technology software i

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Learnings from Scaling DeepL’s Americas Business from 0 to 40 people and 3x’ing ARR in Under a Year

SaaStr

Recently, Yaser Moala, Head of Americas at DeepL, shared how they scaled their Americas business from 0 to 40 people while 3X’ing ARR in under 12 months. Having previously led Twilio’s European expansion to hundreds of millions in revenue, Moala brings battle-tested insights on what it really takes to successfully expand internationally.

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5 Signs You Need Agent-First Field Service

Salesforce

Field service spans a wide range of duties. You might immediately think of home maintenance or appliance installation , but field service technicians do so much more. They keep our communities sustainable with recycling pickups , and even keep people safe through critical inspections, infrastructure repairs, and life-saving rescues. At its core, field service is about getting the job done no matter where the job takes you.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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Everything You Need to Know about Partnership Businesses [+ Expert Tips]

Hubspot

Confession setting up a partnership business with my friend and (now also a business partner) Kasia was the best decision in my professional life. Weve been working together as a content marketing duo for over five years now, and the growth opportunities weve seen would not have been possible if we worked solo. Not only are we each others emotional support or cover for each other during sick leave or vacation.

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