Tue.Dec 07, 2021

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Five Prospecting Actions To Take Now

Tibor Shanto

By Tibor Shanto. Given that there are about 24 days left in the year, somewhat fewer selling days, you need to make some decisions. If you are going to make or exceed quota, the path should be clear, and you’re on your way. You should watch the video in all cases as it may add something new to your already successful repertoire. If you don’t see a path to quota , it’s time to focus on next year.

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Excellent Customer Service Is Also Excellent Marketing

David Meerman Scott

When you can buy most anything you want online, the retailers who serve us seem interchangeable. But they don’t have to be. Recently I placed my first order with Sweetwater , a music instrument and pro audio retailer, and was amazed by how well they treated me.

Service 137
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How to build a successful marketing technology roadmap

Martech

The rise in marketing technology platform offerings, coupled with consumer behavior shifts, has created a need for strategic transformation. Courtney Trudeau, Senior Director of Technology Strategy at Merkle, recently worked with Dick’s Sporting Goods to build out a marketing tech roadmap for the brand to address these issues. “There have been huge changes with COVID-19, accelerating customer behavior, experience, and digital transformation,” she said in her presentation at our MarTech conferenc

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Google Ads brings image extensions to desktop devices

Search Engine Land

When the update rolls out in a few weeks, advertisers that are already using image extensions for mobile devices will automatically show those extensions on desktop as well. Please visit Search Engine Land for the full article.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Good morning: Back to basics with MOPs

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and back to basics with operations. Something a little different from marketing operations agency Perkuto this week; a guide to the key points to consider when your MOPs organization is under stress.

Pipeline 102
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Microsoft Advertising now supports Spanish language ads in the US

Search Engine Land

The company also announced Audience Network updates, including support for Video Ads and Feed Ads in the Audience Network Planner and CPM pricing. Please visit Search Engine Land for the full article.

More Trending

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8 questions to ask marketing work management vendors during the demo

Martech

Once you have determined that marketing work management software makes sense for your business and have spent time researching individual vendors, it’s time to schedule demos with your selected vendors. We recommend setting up demos within a relatively short time frame after receiving RFP responses to help make relevant comparisons. Also, make sure that all potential internal users are on the demo call, and pay attention to the following: How easy the platform is to use.

Negotiate 109
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The Making of a Sales Champion #AskJeb

Sales Gravy

This is another episode of #AskJeb where Jeb answers a question, from Justin, a sales leader based in Dallas. Justin asked: "What's the best predictive indicator of a person becoming a sales champion." Sales Champions Are Optimists This is a question that sales leaders all across the globe grapple with because they all want to hire sales champions and build sales champions.

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Lytics adds cloud data connection feature to improve ad targeting

Martech

Customer data platform Lytics announced today that it’s offering a new tool that allows users to enhance their advertising campaigns via cloud data warehouses. The feature, Cloud Connect, is a freemium offering linking to Google Big Query, Amazon Redshift, Microsoft Azure, and Snowflake. The tool will let marketers generate customer audiences using a SQL query editor to better connect their campaigns.

SQL 109
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How You Approach These 2 Sales Challenges Will Define 2022

Mike Weinberg

I know you’re reading or hearing it, sales leaders… Whether it is the alarm bells of doom from LinkedIn sales “experts” or your own people perfecting their new excuses, these two sales challenges will define 2022: Supply chain issues Inflation These very real (and somewhat unprecedented) issues face just about every sales organization right now. … How You Approach These 2 Sales Challenges Will Define 2022 Read More » The post How You Approach These 2 Sales Challenges Will Define 2022

Sales 82
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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AppsFlyer announces new Privacy Cloud

Martech

Mobile analytics and attribution platform AppsFlyer today announced the launch of their new Privacy Cloud, developed in collaboration with Intel. This will allow multiple entities to bring their data together in a privacy-focused tech stack, mainting their own privacy rules and guidelines. App stores and developers and ad networks will be able to define their own Privacy Cloud Applications.

Launch 105
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How to Control Your Internal Brand with David “Hersh” Hershenson

Sales Hacker

In this episode of the Sales Hacker Podcast, we have David “Hersh” Hershenson , Chief of Staff at Tray.io , a 20-year veteran of the high-growth world and one of the first 200 employees at Salesforce. Join us for a candid conversation about leveraging feedback to understand your internal brand. powered by Sounder. If you missed episode #189, check it out here: Meaningful Recognition: How to Show Your Employees That You Care.

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How to align your tech stack with your organization

Martech

Aligning your tech stack with your organization is essential. As an operations expert, you know that acquiring technology that isn’t a good fit for your use case or the people who need it is a recipe for shelfware nobody uses. And low adoption rates lead to low return on investment (ROI). And the low ROI leads to uncomfortable questions when budget leaders ask why your team is spending so much on software no one uses or isn’t creating value for the business.

Legal 102
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Why Business Leaders aren’t Scared about Inflation (just yet)

The Advantexe Advisor

During the last several months, I have been hearing the same worried question over and over from business leaders trying to apply their new business acumen skills and tools, “Should we be worried about inflation?”.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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The State of Sales Enablement: Everything you need to know for 2022

Sales Hacker

Join Jonathan Carlson and Whitney Sieck as they guide you through the most important trends shaping Sales Enablement heading into 2022. The post The State of Sales Enablement: Everything you need to know for 2022 appeared first on Sales Hacker.

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What Are The Two Biggest Factors Impacting Your Win Rate?

Partners in Excellence

I get into a lot of conversations with sales people and leaders about winning business. Win rates are too low, I ask people what they think they need to do to increase the win rate. Usually the answers have something to do with product/offering capabilities and competitiveness, and the standby-price. But, as we dive into really understanding what most impacts win rates, we find two factors dominate: First, we are chasing the wrong deals.

Price 68
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InMobi CEO bullish about prospects for independents in the advertising space

Martech

“The worst of what we anticipated is behind us.” Abhay Singal, co-founder of InMobi Group and CEO of InMobi Marketing Cloud was in an upbeat mood when we caught up with him on a recent visit to the East Coast from his home in San Francisco. Whether the topic was the deprecation of third-party cookies, the development of FLoC, or Apple’s “Do Not Track” initiative, Singal saw market forces correcting for these challenges and creating opportunities for independents to

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Beyond Product-led Growth, 7 Lessons Learned in Product-Led Scaling (Podcast #490 and Video)

SaaStr

Product-led scaling isn’t about growth hacking, and it can be challenging no matter where you’re starting. How do you navigate the product-led maze and set your company up for success? Rachel Wolan, Dropbox GM, shares wisdom from her years of experience in product-led scaling at Talkdesk, LiveRamp, and Dropbox to help you better scale your company. .

Product 104
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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All Of What We Do Is Really About People

Partners in Excellence

Everything we read about and encounter is about some sort of digital transformation. It could be a business transformation, buying/selling, or even social transformation. Technology and automation takes a greater part of our lives. Years ago, usually it was scientists and engineers that talked about algorithms–now they pervade every aspect of our lives.