Membrain

SEPTEMBER 5, 2021

As sales and marketing people, the concept of “Value Proposition” has become fundamental in our positioning in our markets and with our customers.

Customers 136

Customers Sales 136

Partners in Excellence

SEPTEMBER 5, 2021

I get the chance to preview dozens of books on sales, marketing and business. Most have unique ideas, I always learn from them. Every once in a while one stands out. The Wentworth Prospect by John Smibert, Wayne Moloney, and Jeff Clulow is stunning! When I started on the first page, I was suddenly caught up in a mystery. It was a novel, filled with an intriguing story about “Sue,” and her challenges selling a major deal.

Prospecting 82

Prospecting Up-sell Start-ups Process 82

SaaStr

SEPTEMBER 5, 2021

We’re gearing up for 2021 SaaStr Annual and we already have almost 5,000 coming to the SF Bay Area! But if you can’t make it, we understand. We also have a full digital day with incredible speakers that is 100% FREE! Incredible speakers include: President Shopify. CMO Canva. CEO Neo4j. CEO Checkr. CEO mmhmm. CEO SendBird. CEO YCombinator.

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SaaStr

SEPTEMBER 5, 2021

The Top SaaStr Blog Posts This Week: 5 Interesting Learnings from Freshworks at $400,000,000 in ARR. Dear SaaStr: How Much Do Founder-CEOs Own at Time of Exit? 10+ Signs of a Mediocre Hire. 10 Marketing Tactics That Always Work for Early-Stage SaaS StartUps. A Top Customer Success Hack: Driving Up Activation Rates, ASAP. And Top 5 Videos of the Week: #1. “Ringing the Bell on Competition with Chime’s CEO Chris Britt” #2. “How to Serve Multiple Customer Segments at the Same

Customers 74

Customers Sales 74

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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