Iannarino
FEBRUARY 3, 2023
B2B buyers have raised their standards. They now resist the self-oriented legacy approach to sales, which are typically designed by a marketing team. When your sales conversation doesn't create value for your prospect, it provides a poor and inadequate B2B sales experience. The more you focus on selling your products and services, the more you lose deals.
Anthony Cole Training
FEBRUARY 3, 2023
Last week, I shared 5 key things that have helped us grow and serve others in the last 30 years, hoping they will be helpful to others on their journey. Now, I'm taking a deeper dive into the 5 key takeaways with a more detailed on each. Starting with #5: Focus on the Best Version of Yourself.
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Search Engine Land
FEBRUARY 3, 2023
Before I started in digital marketing, my career involved quite a bit of foreign language translation work. Since I left that path and started working on websites, I’ve worked on many websites for international businesses in my SEO career. Some have been smaller, operating only in the U.S. and Canada, while others were global enterprises. This combined experience has allowed me to see common areas of concern to avoid in international SEO , falling into two major categories: Translation.
SaaStr
FEBRUARY 3, 2023
So I was trying to remember how at Adobe Sign / EchoSign we got to profitability at $5m in ARR, and still grew 100% And then I looked back … 1/ We only had 25 employees (!) at $5 ARR. Everyone had to truly execute at a high level. This still happens today, but it’s rare. 2/ We spent almost $0 on marketing. We ran what today would be a 90% PLG playbook, with a 10% boost from self-serve. 3/ We invested $0 in our self-serve business.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Land
FEBRUARY 3, 2023
Want your local company to rank higher in Google search results? Claiming and optimizing your Google Business Profile (GBP) is one of the best things you can do to help. Managing a GBP listing from Google search is not new. People have been able to manage a Business Profile from Google search since 2017. But now, managing your profile from search is the new norm.
Martech
FEBRUARY 3, 2023
I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. Another that is highly selective about when and how I travel, ensuring my health is my top priority.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
FEBRUARY 3, 2023
I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. Another that is highly selective about when and how I travel, ensuring my health is my top priority.
Search Engine Land
FEBRUARY 3, 2023
Microsoft’s bid to buy Yahoo, Day 4 In 2008, there were some big developments following the news of Microsoft’s bid to purchase Yahoo. Google wasn’t happy about the news. The company objected, suggesting that the move would hurt what it called the underlying principles of the internet: “openness and innovation.” There was some ironic back and forth, as Google had spent the past year arguing that it should be able to acquire DoubleClick, which Microsoft argued against because it
SaaStr
FEBRUARY 3, 2023
After several years of booming business in SaaS, the world of fundraising nearly gave everyone whiplash when capital stopped flowing as freely in 2022 as it did in 2021. So, what exactly is happening in the venture capital world, and what do startup founders need to know? In a candid discussion hosted by 20VC Founder Harry Stebbings, SaaS Founder Jason Lemkin shares his thoughts on the current state of fundraising and what founders should expect in 2023.
Search Engine Land
FEBRUARY 3, 2023
Microsoft’s Fabrice Canel confirmed this morning that the new Bingbot user-agent is now 100% live today. The new Bingbot will generally be used for crawling 100% of sites, unless something goes wrong and Bing has to fallback to the previous Bingbot user-agent. Bing’s confirmation. Fabrice Canel posted on Twitter, “yes, 100% today. We fallback to previous user agents where appropriate.” Yes @rustybrick % today (we fallback to previous user agents where appropriate).
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
SaaStr
FEBRUARY 3, 2023
Dear SaaStr: What Are the Top Mistakes You See New Founders Make? My short list: Not picking a great co-founder. There’s almost no point in picking one that isn’t great. Nice isn’t enough. Fun to work with isn’t enough. They need to be great. Not picking a co-founder as committed as you. Even if they’re strong, they still leave in 12–18 months, 24 max.
Martech
FEBRUARY 3, 2023
Connected TV (CTV) is the fastest-growing digital ad channel , as more TV watchers cancel cable subscriptions and turn to lower-priced or free a la carte streaming options they can watch on TVs, laptops and mobile devices. Many streamers are also potential B2B prospects, but not many B2B marketers are leveraging CTV for advertising. “We believe connected TV advertising is undervalued, and there’s so much that digital, data-driven marketers can do with connected TV advertising that goes bey
Search Engine Land
FEBRUARY 3, 2023
Microsoft Bing is working towards integrating ChatGPT with GPT 4.0 into its search interface in the coming weeks and now we may have spotted some of those testing efforts in the wild. Owen Yin posted screenshot and a GIF of Bing integrated with ChatGPT on Medium. What it looks like. Here are screenshots Owen Yin shared on Twitter and Medium of this in action, please note that Microsoft did not confirm these to be true but it does seem very possible that these are beta tests of the interface.
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