Mon.May 09, 2022

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On the Importance of Why Change

Iannarino

Much of what you read here comes from my experience selling and leading a sales force in a highly commoditized industry. In some cities, there were as many as six hundred competitors all vying for the same set of clients.

Clients 300
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How to Change Your Signature in Outlook & Gmail

Veloxy

If you’re using Outlook or Gmail in your sales job, you’ll want to optimize your email signature to improve your response rates. While 13% of publicly listed companies use Outlook or Gmail exclusively, 87% either use a combination of the two email platforms or a more unique in-house solution. Here at Veloxy we have clients large and small who fit both groupings, which is why I’ve put together this helpful article on how to change your email signature in Outlook and Gmail.

Launch 147
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Law Firm Grows Fourfold Using Ideas In The New Rules of Marketing & PR

David Meerman Scott

The most exciting aspect of my book The New Rules of Marketing & PR is I have the honor of showcasing some of the best examples of building successful marketing programs. There are more than 50 profiles throughout the book, many of them featuring the marketers’ own words from interviews with me.

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How to Write Outbound Sales Emails That Convert

Predictable Revenue

The best outbound sales emails all share a few common characteristics. This post will walk you through how to master each of these traits and increase your reply rates. The post How to Write Outbound Sales Emails That Convert appeared first on Predictable Revenue.

Sales 122
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Is Attrition/Turnover Inevitable?

Partners in Excellence

Every day it seems that I wake up to read new reports about work, the great resignation, people increasingly choosing to be nomads, moving from job to job. On the other side, we see employers, some of the “hottest” companies of the past few years, implementing significant staffing reductions–while also complaining they can’t find enough people to hire.

B2C 107
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A statistical picture of the cost of digital advertising fraud

Martech

Thanks to technology we no longer have to worry which half of our ad budget is wasted. Now we can know how much of it is being stolen. Advertising fraud is a widely known, widely ignored and very expensive fact. Have you moved from homegrown legacy applications to commercial solutions (or vice versa)? Let us know! Take the 2022 MarTech Replacement Survey today!

Campaign 102

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Maximize Your Salesforce ROI With the Summer ’22 Release

Salesforce

The Summer ’22 Release preview is here! There are great new features and enhancements for you to explore. You’re probably wondering: why should I care? What’s in it for me? How is it possible that Salesforce can help my business in even more ways? We release hundreds of new products, features, and enhancements three times a year, and many of them are free!

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3 ways to optimize first-party data collection

Martech

“Our digital future was happening well before a global pandemic; it just simply accelerated it,” said Mark Bornstein, VP of content marketing at ON24, in his presentation at The MarTech Conference. “But the way in which we engage has changed, and our ability to learn about people is changing as well.” Industry experts have been well aware of the digital-first environment for years now.

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Times Aren’t That Bad. But New Unicorns Are Going to Go on Pause for a Bit.

SaaStr

So despite what you might see on Twitter, venture capital isn’t in a tailspin. Good deals are still getting done every day. It takes a little longer now, and valuations are lower, but the best ones will still get funded. There is plenty of capital out there. With one big exception: The Unicorn Round. Why? There just isn’t enough room at that valuation — at least not right now.

Price 94
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Cord cutting gains steam after 4% drop last year

Martech

Cord cutting is gaining steam again, with 30% of US cable users saying it’s likely they will end their subscriptions in the next six months. That’s up from 26% last year and about the same as in 2020, according to a new poll from YouGov. Cable subscriptions down. Overall, there are about 30 million fewer cable subscribers in the US this year than in 2020 where there were slightly more 140 million.

Price 91
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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SaaStr Annual 2022 Sponsorships Now 75% Sold Out!!

SaaStr

We’re still just gearing up for SaaStr Europa 2022 in Barcelona on June 7-8 , but for folks looking to get in front of 10,000 SaaS founders and Cloud execs in September … just FYI our sponsorships are now 75% Sold Out: Super Golds are entirely sold out. Diamonds are entirely sold out. Decacorn is entirely sold out. Only one Platinum Plus is left. 80% of ancillary assets are gone.

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Episode 29: Be More Concise

Sales Hacker

??Want to write sales emails like a pro? Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently. Join Kristina Finseth (Sr. Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker.

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Here’s how startups and small companies should build their marketing stacks

Martech

As a startup founder in the martech industry, I’m routinely asked by other founders what should be in their marketing stack. It was also a topic of discussion during a birds-of-a-feather session at the MarTech Conference. It would be nice to respond with “acquire these ten products, and then you’ll be all set,” but unfortunately, that’s not how marketing works.

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How To Weave Storytelling Into Every Sale

Sales Hacker

It takes a deep understanding of both the art and science of sales engagement for a company as large as Adobe to successfully transition from in-person sales to a remote model. Cheryl Turja , Sr. Director, DMe Business & Education Sales at Adobe, joins us for a deep dive into how she views the sales journey, how she interviews new sellers, and her belief that storytelling is woven into the core of every sale. powered by Sounder.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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How to Lead a Sales Team: 14 Key Tips to Help New Managers Thrive

Hubspot

Even the most seasoned, effective salespeople can struggle when hashing out how to lead a sales team. Taking the reins doesn't come naturally to everyone, and even born leaders might need a little guidance when transitioning into a sales management role. That's why we put together a list of some key tips aspiring sales leaders can refer to as they find their footing as managers.

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Sales Pipeline Radio, Episode 317: Q & A with Jamie Anderson @collsdad

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

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Best Invoice Software for Small Businesses + How HubSpot Makes It Better

Hubspot

Business is booming and you’ve finally outgrown making invoices in your word processor. Congratulations! Whether you’re a freelance designer or the leader of a sales team, you’ve got more important things to do than manually bill your customers. But a freelancer and a sales team won’t have the same billing process, so they shouldn’t have the same invoicing software.

Clients 56