SaaStr

DECEMBER 11, 2021

We’ve talked on SaaStr about leaning in on Customer Success as much as possible. We’ve walked through why Second Order Revenue (i.e., the revenue ultimately generated or supported by Customer Success) is the key to growing a SaaS business. We’ve talked about how all the Second Timers are hiring in customer success way early , ahead of sales, ahead of revenue.

Customers 107

Customers Referrals Contract Promote 107

Heinz Marketing

DECEMBER 11, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. How Leaders Can Help Employees “Give It a Rest”. A surprising interpretation of rest offers insights that there may very well be some ways leaders can help their team get reenergized.

B2B 59

B2B CRM Drivers/motivators Technique 59

SaaStr

DECEMBER 11, 2021

Q: What are some top hiring tips for early-stage startups? The best founders are relentless recruiters. Truly relentless. However, very few started out that way. Your job in 2022 is to get there. — Jason BeKind Lemkin (@jasonlk) December 8, 2021. Recruiting is tough. I certainly don’t do it well enough. But to be a great CEO, you need to find a way to force yourself to be a great recruiter.

Networking 98

Networking Clients Start-ups Meeting 98

SaaStr

DECEMBER 11, 2021

Scaling your product from one specific use case to an enterprise offering with multiple features is a daunting task. You need to consider your existing customers, your total addressable market (TAM), your employees, and how you envision the future of your product. How do you balance these things while creating a great product? Aaron Levie, CEO and Co-founder of Box, discusses the approaches he used for scaling his company in terms of hybrid work, adjusting to a dynamic economy during the pandemi

Product 91

Product Growth Gaming Technology 91

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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