Membrain
DECEMBER 12, 2021
Many of you will be familiar with the idea of having an Ideal Customer Profile - and if you’re not, you should be. The Ideal Customer Profile is a powerful tool that helps to align your entire organisation around the common characteristics of your most valuable existing and potential customers - a combination of demographic, structural and behavioural/cultural factors.
SaaStr
DECEMBER 12, 2021
Top Blog Posts This Week: Even With Just “Pretty Good Growth”, You Can Build a Unicorn After $10m ARR. Why The Greatest Sales Teams Just Kill It On Dec 31. When Everyone Else Has Gone Home. The Last 4 “SaaS Crashes” Barely Made a Dent in the Cloud Boomtimes. Is the “Covid Boost” Over in SaaS? It Depends. A Tale of Two Trends.
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Search Engine Land
DECEMBER 12, 2021
On the hunt for something new? Check out who’s hiring in search marketing this week. Please visit Search Engine Land for the full article.
Heinz Marketing
DECEMBER 12, 2021
By Brittany Lieu , Marketing Consultant at Heinz Marketing. With many months of remote work under our belts, a lot of us WFH folk may be very familiar with the concept of virtual happy hours. At Heinz Marketing, we have continued to dedicate a small chunk of our Thursday afternoons to join a Zoom call that isn’t so work focused. Over the last year, we’ve continued to stay creative in the ways we can crack a laugh and unwind together with a variety of online after-hours games. .
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
SalesLoft
DECEMBER 12, 2021
Wouldn’t it be great if there was a way to automatically know which emails result in booked meetings with prospects? What if you could equip your reps with email templates that cut through the noise and resulted in positive responses? . And what if it was all possible without having to manually collect all of that data? All of these quota-crushing results (and more!
SalesBlog!
DECEMBER 12, 2021
For most of my career I have been involved in technical product sales. This is an ever changing market with some serious training challenges. Train a sales staff on a product today to only have that product change drastically next month and your efforts negated. This is one of the reasons why I believe that true sales success can never be based on product knowledge alone.
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