Iannarino
JANUARY 4, 2023
B2B selling has never been easy, but in our current environment it is more challenging than ever. The contacts you sell to today are doing more research themselves, avoiding salespeople, and struggling to acquire the consensus they need to move their improvement initiatives forward. It's not uncommon to find a prospective client aborting their initiative soon after meeting with salespeople.
Membrain
JANUARY 4, 2023
Happy, successful customers are the lifeblood of growing a SaaS business (or any business). When your business depends on monthly recurring revenue, you can’t afford to churn customers. And that’s not the only reason why a scaling SaaS company must invest in consistent customer success.
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Martech
JANUARY 4, 2023
The Irish data privacy board has imposed a fine of 390 million Euros ($414 million) on Meta over advertising practices that are illegal under European Union law. Because Meta’s European operations are based in Dublin, the Ireland board is the company’s EU regulator. Meta’s offense, the board concluded, was to incorporate user consent to use data for targeted advertising purposes within its terms of service, effectively forcing anyone using Facebook or Instagram, for example, to
Understanding the Sales Force
JANUARY 4, 2023
CEOs, Sales Leaders, Sales Managers and HR Directors are under water when it comes to sales selection. They get it right about 50% of the time and that includes salespeople who stay but underperform. After reading Malcom Gladwell's book, Talking to Strangers , I can finally explain why the success rate is so low.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
JANUARY 4, 2023
B2B marketing is as direct and personalized as it gets. You’ve got to know what your customers do, how they do it, their needs and goals. You’ve also got to know their company’s processes, organization and purchasing cycles. Then you have to communicate with them in the best possible way, at the right time and with the information they’re looking for.
SaaStr
JANUARY 4, 2023
So Okta is one of the leaders in SaaS that has always just kept growing. They had a bit of dip in growth as they worked to integrate the mega-acquisition of Auth0 — but then went right back to growth. Even now, even in times of tighter scrutiny of budgets. Okta is now crossing $2B in ARR, growing a stunning 37%. 5 Interesting Learnings: #1. 122% NRR — Basically The Same as 123% at $1B ARR.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
JANUARY 4, 2023
Over half of consumers would stop buying from a company after multiple bad experiences. Is your company doing enough to drive loyalty? . Join PwC in their live webinar as they reveal the results of PwC’s 2022 Customer Loyalty Survey, a comprehensive look at over 4000 customers, and provide insights on what keeps customers engaged. Register today for “7 Ways to Keep Your Customers Coming Back in 2023,” presented by PwC.
Search Engine Land
JANUARY 4, 2023
Microsoft may be adding OpenAI’s ChatGPT features to Bing Search in the coming months. According to a report by The Information , two sources from the company is saying the company likely will be adding the popular ChatGPT AI question and answer service to Bing, Microsoft’s search engine. What is ChatGPT. OpenAI-launched chatbot ChatGPT several months ago and it has become incredibly popular across the web.
Martech
JANUARY 4, 2023
This is the second of a two-part series on building the foundation for digital asset management (DAM). You can read the first part (selecting a DAM vendor) here. You’ve selected your DAM vendor, now where do you go from here? Do you really need an implementation partner? You may be fortunate enough to have an in-house IT team qualified and ready to guide you through building your DAM , but it’s more likely that you’ll be looking to hire a third-party vendor to guide you through the process and d
Search Engine Land
JANUARY 4, 2023
Advertisers running PPC ads on Google may have woken up to an email this morning outlining its new policy regarding redundant keywords. What’s changed. The “Remove redundant keywords” recommendations suggest redundant keywords within the same ad groups. You may see the notification at the top right side of your ads dashboard. But starting January 19, the recommendation can include keywords across different match types.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Sales Gravy
JANUARY 4, 2023
On this episode of the Sales Gravy Podcast, Jeb Blount and Colleen Stanley discuss the importance of Reality Testing sales pipeline opportunities. **Please note that this episode was recorded in a restaurant in Milan Italy. The content quality is excellent. The sound quality not so much. Reality testing sales pipeline opportunities is an important step in ensuring the success of your sales efforts and the effective use of your time.
Search Engine Land
JANUARY 4, 2023
Don’t lie. Show of hands. How many times have you uttered the following in the last year alone? “I can’t find any good writers.” “No one can create content as well as me.” “Content marketing / SEO doesn’t work in our niche.” “That agency just doesn’t understand our unique POV.” “I can’t publish more than X articles/mo without quality dropping.” Probably all of them at one point.
SaaStr
JANUARY 4, 2023
Join us every Wednesday at 10 AM PST for SaaStr Workshop Wednesdays ! Up Next: Wednesday, January 11th @ 10AM. Topic: Sales-led vs. Product-led? Today’s Startups Need Both. Speaker: Jason Eubanks, CRO @ Harness.io. Workshop Wednesdays is new series where we’ll be bringing some of the best SaaStr speakers to you LIVE, every Wednesday. . Each workshop will be hosted in a live, interactive 30-minute format at 10am Pacific each and every Wednesday.
Search Engine Land
JANUARY 4, 2023
Meta has been fined 390 million euros ($414 million) after European Union (EU) regulators found it had illegally forced users to accept personalized ads. What happened. According to the New York Times, Meta includes language in its terms of service agreement, the very lengthy statement that users must accept before accessing services like Facebook, Instagram and WhatsApp, which effectively means users must allow their data to be used for personalized ads or stop using Meta’s social media service
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
SaaStr
JANUARY 4, 2023
Dear SaaStr: What Do You Do With Churned Customers? You put them into a Get Them Back bucket and re-market to them with a dedicated program. And you have sales especially follow-up twice. Once in about 90 days, to see if they might want to come back — importantly. at no cost to them. And then again in about 8-9 months. A good time to steal before a renewal!
Search Engine Land
JANUARY 4, 2023
Google has updated the article structured data help documentation to remove the hard character limit for the headline property. Instead of Google saying there is a 110-character limit, now Google just says you should be concise with your headlines for your articles. The revision. Google’s article structured data help documentation used to write “The title of the article.
Sales Hacker
JANUARY 4, 2023
Are you struggling to effectively use all of the enablement content at your disposal? Do you feel like you have a hodgepodge of resources and don’t know when and how to deploy them? In this masterclass, we’ll discuss how the best sales reps employ enablement content to move deals forward and accelerate pipeline. We’ll share real-life examples of how the fastest growing companies manage sales enablement assets, so you’ll come away with practical tips and techniques that you can put in
Search Engine Land
JANUARY 4, 2023
As we ring in a new year, among your 2023 goals as an agency may be to level up your data game, deliver excellence to your current clients and stand out to prospects. Using the following tips will help you start laying the groundwork to build a culture of data within your organization. 1. Hire expert personnel to guide your strategy. Developing a solid data foundation requires experienced leadership to steer the ship.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
SaaStr
JANUARY 4, 2023
It may seem counterintuitive to seek out a sales leadership hire during this time of slowed hiring, but it’s the number one topic that many founders talk about and many SDRs, AEs, and sales managers ask about. . Founders may ask, “how do I find the right sales leadership hire?” While someone in sales may ask, “how do I become a CRO someday?”. In today’s episode of CRO Confidential, Sam Blond, Partner at Founders Fund, discusses these very questions with the previous CRO of Lattice, Dini Mehta. .
Search Engine Land
JANUARY 4, 2023
Over half of consumers would stop buying from a company after multiple bad experiences. Is your company doing enough to drive loyalty? Join PwC in their live webinar as they reveal the results of PwC’s 2022 Customer Loyalty Survey, a comprehensive look at over 4000 customers, and provide insights on what keeps customers engaged. Register today for “7 Ways to Keep Y o ur Customers Coming Back in 2023,” presented by PwC.
Sales Hacker
JANUARY 4, 2023
Between the multiple stakeholders, differing needs and opinions, endless calendar blocks, and trying to get a deal across a finish line that’s anything but straightforward… Today’s buying cycle has sellers like: Brooke Freedman, Katie Miles, and Ted McKenna join us to share the most successful strategies they’ve found for navigating complex buying cycles in 2023.
Search Engine Land
JANUARY 4, 2023
An announcement by Twitter, on Twitter, says that the company is going to relax its ban on cause-based ads (such as those for climate change or women’s rights). They also plan on lifting their own restricitions on political advertising. We believe that cause-based advertising can facilitate public conversation around important topics. Today, we're relaxing our ads policy for cause-based ads in the US.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Partners in Excellence
JANUARY 4, 2023
A little over 40 years ago, in mid June, I walked into the lobby of 205 E42nd Street in Manhattan. I took the elevator to the 11th floor and walked in to the reception area of IBM’s NY Financial Branch Office. About a week earlier, I had graduated from UCLA with my MBA. I didn’t take much time off, I was so excited about starting my new job selling computer systems for IBM.
Predictable Revenue
JANUARY 4, 2023
Daniele Di Nunzio joins Collin Stewart on this episode of the Predictable Revenue podcast to discuss how to hire SDRs and AEs and what to look for in your first sales hire. The post The #1 priority for a VP Sales that most people get wrong (hiring) appeared first on Predictable Revenue.
David Meerman Scott
JANUARY 4, 2023
The new year is here! What interesting new things are you planning on this year? In 2023 I have embarked on some exciting writing projects that are a departure from what I have written in the past. It’s too early to share details quite yet, but I’m writing some articles for an outdoor magazine and working on a new book that's not related to business.
Martech
JANUARY 4, 2023
Venerable audience measurement firm Nielsen today announced the upcoming release of Nielsen ONE Ads, the first module of its cross-screen measurement platform. The new product, which will be available on January 11, promises deduplicated measurement across linear TV, CTV, mobile devices and desktop. Kim Gilberti, SVP, product management at Nielsen, said there was a huge need for cross-channel, comparable audience measurement. .
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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