Martech

AUGUST 30, 2024

Ever since Google threatened to eliminate third-party cookies, there’s been a steady drumbeat that websites should switch to first-party data, which, many say, is better anyways. While it’s definitely a good idea to collect first-party data, third-party cookies were created for a very good reason, and they still remain a useful tool that website owners should not ignore — even as they become less common and reliable.

Technique 126

Technique Follow-up Campaign Presentation 126

Anthony Cole Training

AUGUST 30, 2024

In 2005, I read Dave Kurlan’s book Baseline Selling. Dave took the fundamentals of effective selling and used the baseball diamond and baseball terminology to explain his sales process. Baseball today is essentially the same game that was formalized in New York around 1840, but we know that selling has changed considerably. The baseball analogy is a strong one for developing a milestone-centric sales process with your team.

Gaming 290

Gaming Sell Pipeline Prospecting 290

Martech

AUGUST 30, 2024

Fashion and beauty brands are often early tech adopters. Many are digital-native, forging tailored D2C digital strategies. And there are so many competitive brands that any innovation could give one an edge, especially as the busy holiday season approaches. Apparel and home decor retailer Tuckernuck, and beauty brand Kitsch, have adopted AI-powered tools in Meta’s Advantage+ shopping campaigns solution to drive campaign performance on social media.

Campaign 109

Campaign Retail Prospecting Follow-up 109

Search Engine Land

AUGUST 30, 2024

Welcome to the first installment of our article series on artificial intelligence (AI) for marketing beginners. This aims to demystify AI, providing foundational knowledge and practical insights on how AI can help your marketing efforts. This introductory article explores AI and why it’s significant and highlights key milestones. I’ll also share actionable steps you can take to start integrating AI into your marketing strategy.

Transportation 98

Transportation Education Angle Healthcare 98

Speaker: Brendan Sweeney, VP of Global Sales at Allego

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry expert Brendan Sweeney for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

Objection handling

Iannarino

AUGUST 30, 2024

Are you struggling to get your sales team to hit their quotas? Understanding win rates might be the key to unlocking better performance.

Quota 279

Quota Sales 279

Search Engine Land

AUGUST 30, 2024

Google rolled out a significant update to Google Analytics 4 (GA4), allowing users to compare their performance with other businesses in their industry. Why we care: This new feature will provide valuable context for advertisers trying to understand their performance relative to their peers, potentially informing strategic decisions and goal-setting.

Strategize 102

Strategize Conversion 102

Search Engine Land

AUGUST 30, 2024

We all love to take a little time away from the grind during the slow season (which for many of us is right now), but smart PPC marketers are also using the time to get in the prime position when the tide is higher. In retail, that will fire up in October (probably earlier than ever this year). In B2B, that means prepping for the end-of-year push that comes from needing to hit quotas and engaging brands about to be flush with new yearly budgets.

A/B testing 79

A/B testing Retail Quota Promote 79

The Advantexe Advisor

AUGUST 30, 2024

Summer 2024 is over and it’s the time of year when the whimsical days of sun, fun, and relaxation turn into the harsh realities of finishing Q3 and Q4 with a major strong push. We have one last weekend, so I have prepared this blog with a focus on the things business leaders should be preparing for as we come back from the Labor Day weekend and get ready to achieve the goals and objectives that will take us across the finish line.

Clients 59

Clients 59

Search Engine Land

AUGUST 30, 2024

Google Search finally supports the AVIF file format in Google Search, Google Images and all locations Google Search shows images such as Google Discover, Google News and so forth. “We’re happy to announce that AVIF is now a supported file type in Google Search, for Google Images as well as any place that uses images in Google Search,” John Mueller, Google Search Advocate, wrote.

Service 81

Service Process 81

SaaStr

AUGUST 30, 2024

At SaaStr Europa, 20VC founder Harry Stebbings and Visionaries Club Founding Partner Robert Lacher share the ins and outs of fundraising and the VC landscape in 2024. Keep reading to hear their perspectives on: Multi-stage investing Platform partner or not Investor incentive mechanisms driving decisions for who to invest in When is pricing too high or low for investors, and much more Should You Partner with Multi-Stage Investors As a founder, there’s no right or wrong when it comes to who you wa

Price 118

Price Construction Sports Gaming 118

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

Hospitality