Wed.Mar 01, 2023

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How To Generate Sales Leads: 4 Proven Tactics

Iannarino

A party isn’t a party if no one shows up, and your sales funnel isn’t a fun place to be if you don’t have any leads or prospects.

Sales 265
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How to set up Google Analytics 4 using Google Tag Manager

Search Engine Land

Google Analytics 4 offers a robust, event-based approach to tracking website activity. However, the deprecation of Universal Analytics has forced many marketers to relearn their favorite analytics platform, using a dramatically different interface and walking through a new setup process. Event and conversion setup also comes with a higher learning curve.

GTM 138
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Trending Sources

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They Got It Right, AI Is Artificial!

Partners in Excellence

Yeah, yeah, I’m on my soapbox again, talking about AI. Lest, anyone think I’m not a fan of AI, nothing could be more incorrect. For years, I’ve been studying AI. In 2002, I cofounded a company that offered an AI tool focused on a couple of problem areas–manufacturing process control and prescriptive maintenance. The company was sold to a major software company, and has the tool has been updated and expanded since then, but still focusing on those two specific domains.

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Marketing in the age of the omnipresent consumer

Martech

Multichannel. Omnichannel. Omnipresent. Beyond buzzwords, these marketing strategies aim to deliver a better customer experience — and drive greater business results. Using the right combination of channels is essential in today’s dynamic landscape. Here’s how to successfully engage with your audience and better fulfill their changing needs and preferences.

Teamwork 127
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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5 Interesting Learnings About The Trade Desk at $2 Billion in ARR

SaaStr

So what if I told you there is a SaaS company you likely have never really heard of unless you are in adtech / advertising, doing $2 Billion in ARR, with a $28 Billion market cap even today, that’s insanely profitable and yet still growing 32%? Yes, this company exists. It’s called The Trade Desk. It’s self-service SaaS for AdTech, so it’s often seen more as an Adtech player than a SaaS company, but the reality is it’s software for ad spend.

Growth 117
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Why do customer relationships matter now more than ever? by Cynthia Ramsaran

Search Engine Land

Research has shown time and time again that existing customers are 50% more likely to try new products of yours and spend 31% more with you when compared to new customers. So how are you fostering these relationships and delivering repeatable and measurable revenue? In this session, marketing experts will share how you can build customer relationships that not only scale but drive revenue for 2023 and beyond.

Customers 117

More Trending

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Optimizing local landing pages for search: 8 best practices

Search Engine Land

For businesses with physical locations, creating landing pages for your city or town is a great way to boost local visibility. Local landing pages show your potential customers and Google where your physical locations are, the specific areas you serve and the products or services you offer. The content of these pages can include relevant information about the specific city or town you’re targeting and the business keywords you’re trying to rank for.

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Why do customer relationships matter now more than ever?

Martech

Research has shown time and time again that existing customers are 50% more likely to try new products of yours and spend 31% more with you when compared to new customers. So how are you fostering these relationships and delivering repeatable and measurable revenue? In this session, marketing experts will share how you can build customer relationships that not only scale but drive revenue for 2023 and beyond.

Customers 119
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GA4 ‘auto-migration’: Here’s why you should opt out

Search Engine Land

Google will start automatically configuring your Universal Analytics properties to Google Analytics 4 (GA4) for you. But you actually do not want to do this for many reasons. Is your GA4 already set up ? You might still be subject to “auto-migration.” Read on for more details about it and how to opt out. Making the switch to GA4 On February 9, Google sent an email saying they will soon start configuring Google Analytics 4 for users starting in March (as early as this week).

Legal 103
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FTC warns tech companies about over-hyping AI claims

Martech

As artificial intelligence hype spins ever higher, the FTC is warning tech companies against making unsubstantiated claims about AI. “We’ve already warned businesses to avoid using automated tools that have biased or discriminatory impacts,” Michael Atleson, an attorney in the division of advertising practices, wrote in a post on the commission’s blog.

Launch 110
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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How to transition away from Google Ads similar audience segments

Search Engine Land

Google’s similar audiences (or segments) will be removed from all ad groups and campaigns starting Aug. 1, 2023. These audiences generally perform well across each campaign type, so advertisers and brands need to have a plan for replacing these golden audience targets. What are similar audience segments? Similar segments (previously known as similar audiences) are automatic audiences created by Google Ads when your original list meets certain criteria, such as size and recency.

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The Importance of Clean Data When Prospecting

Predictable Revenue

Jake Biskar joins the Monthly Meta Podcast to discuss the importance of clean data when prospecting and tips for better email outreach. The post The Importance of Clean Data When Prospecting appeared first on Predictable Revenue.

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Dear SaaStr: What Are Some Signs A VP or Manager Is Going to Leave?

SaaStr

Dear SaaStr: What Are Some Signs A VP or Manager Is Going to Leave? A few signs someone senior is likely to leave: They start arguing with you — when they didn’t before, or more than before. A clear #1 sign of frustration, when it starts seemingly out of nowhere. Especially when it sort of seems to come out of the blue. They stop following up as well with customers and prospects.

Contract 100
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Level up your video game ad strategy: A guide to measuring success

Search Engine Land

In today’s digital age, video games have become a massive industry with millions of players worldwide. As the industry continues to grow, so does the competition among game developers and publishers to attract more players. As we have discussed, one way they achieve this is through advertising. However, measuring the success of video game ads can be a challenge.

Gaming 101
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Business Development Tips for Professional Services

RAIN Group

When it comes to business development for professional services , one of the biggest challenges professionals face is finding time to do it all. After all, you don't sell full-time. Your work, whether it's consulting, accounting, IT, financial services, or engineering, is what you do full-time. It can be very difficult to find time to create and develop the relationships necessary to bring in new business.

Service 83
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2 new Google ad network policy updates

Search Engine Land

Google is updating two new policies for the ad network this month. The Google Ads Malicious or unwanted software policy will be split into 3 separate policies: Malicious software, Compromised sites, and Unwanted software. The Financial products and services policy will be updated to clarify the scope and requirements for the advertisement of cryptocurrency related business and services.

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A Simple 3-Step Plan for Selling Success

Adaptive Business Services

While we can’t cover every aspect of selling in three simple steps, these are the critical ones. These 3 steps are the glue that holds the selling process together and they are repeatedly deployed throughout the sales cycle. Whenever I think of salespeople who I have interacted with as a customer , the really good ones all share these qualities. My insurance guy, Bruce, comes to mind.

Sell 71
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Normal Distributions Aren’t Really Normal….

Partners in Excellence

Consultants, like me, market researchers, and technology vendors love normal distribution charts. They are a, sometimes, useful way to look at performance or data on large groups and data sets. For example, when we look at very large organizations, let’s say 1000 sales people. Inevitably, we find the data distribution along virtually every aspect of performance looks like a normal distribution chart.

Consult 62
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Crazy Interviews and Better Hiring Approaches.

SalesBlog!

I was “blessed” with the opportunity last year to look for a job. It seems like in the tech industry it’s a matter of when and not if. So the process began. Update the LinkedIn profile, check. Update my resumes and cover letters, check. Start networking and bugging everyone, double check. And low and behold invites for interviews started to happen.

Consult 52
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Strategies for Saving on Commercial Water Costs

Sales Pop!

In the business world, controlling costs is crucial to maintaining a healthy bottom line. Water bills are often overlooked as a major expense, but they can add up quickly. Fortunately, there are several strategies you can employ to save money on commercial water costs. Why compare commercial water rates? How does it save money? Comparing commercial water rates can be an effective way to ensure that your business is getting the best deal.

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The 2023 SDR Metrics Report is Here

The Bridge Group

COVID-19, the great resignation, inflation, 425 bps in rate hikes from the Fed, 450K jobs added, and 135K laid off. Tech sales has certainly been challenged since 2020. In some ways, more has changed in the last two years than in the previous ten. In our just released 2023 SDR Metrics & Compensation Report , we analyze the shifts in sales development over this period.

Quota 30
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ChatGPT for link building: A primer

Search Engine Land

I’m fascinated by the potential of ChatGPT to improve link building tactics, focus efforts and deliver efficient campaigns. After performing over 1,000 prompts and using the tool for client campaigns, I’m certain ChatGPT should find its way into your SEO tool stack. Below, I’ll cover how the AI chatbot can be used for link building processes.

Niche 113
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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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Scaling Your Team: Lessons Cloudflare’s CRO Chris Merritt Learned Scaling from $1M to $1B ARR (Pod 638 + Video)

SaaStr

Building a sales team that can sustain the exponential SaaS growth needs an expert’s opinion for more granular insights. Chris Merritt, Chief Revenue Officer at Cloudflare, has been with the company for almost a decade. He joined Cloudflare when it was bringing in roughly $1M in ARR. Chris has since grown Cloudflare’s revenue to nearly $1B. Chris breaks down a typical company’s growth into three phases based on its ARR, providing actionable insights on what you should do and prepare for in each

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Sales Transformation Is Not a One-Day Training Event

Membrain

If you’ve been reading my blog for long, you won’t be surprised to hear me say that sales training alone won’t fix your sales problems or transform your sales team. Or that you can’t do it in a single training event–or even several training events.

Sales 149
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This day in search marketing history: March 2

Search Engine Land

Happy birthday, Yahoo! (or is it?) In 1995, Yahoo! was incorporated. I was very close to using our March 1 edition of This day in search history to wish Yahoo a happy 28th birthday. Especially after I saw our 2010 story, Happy Birthday, Yahoo: 15 Years Old Today. But why was that the only headline from March 1 on Search Engine Land about it being Yahoo’s birthday?

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The enterprise sales process: Closing complex deals

PandaDoc

If you’re a company that focuses on B2B sales, you’ll need to get closely familiar with the enterprise sales process for your business development. But what exactly does that process entail, and how can you properly prepare yourself for it? We’re going to cover all the ins and outs of enterprise sales in detail. What is enterprise sales? First, let’s look at a definition for enterprise sales.

Closing 52
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.