Iannarino
FEBRUARY 24, 2023
A flywheel is a mechanical device used to smooth out energy in combustion engines. It's also a heavy wheel used to oppose and moderate the fluctuation of speed through its inertia. Jim Collins, the author of several books about how companies grow or decline, added a monograph called Turning the Flywheel to accompany his book Good to Great. The monograph explains why some companies build momentum and others don't.
Search Engine Land
FEBRUARY 24, 2023
Google is sunsetting Universal Analytics (UA) on July 1st. Starting in March, Google will automatically create Google Analytics 4 (GA4) properties for any customer who does not set up a GA4 property with basic settings. If you do not opt-out of auto migration by February 28, 2023, Google will transition your UA account to GA4 without any custom strategy.
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SaaStr
FEBRUARY 24, 2023
So few things were more coveted than unicorn status from about ‘16-‘19. It was a sign you were one of the elite, and it made recruiting and so much more easier. Stewart Butterfield noted that how important it was for Slack at the time to become a unicorn — period. Then things changed from mid-2020 to early 2022. It seemed like everyone become a unicorns.
Search Engine Land
FEBRUARY 24, 2023
SEOs upset over Google dropping attribution in featured snippets In 2019, SEOs were not happy about a Google featured snippet format that didn’t immediately show the source of the content. For the Found on the web card, searchers had to click to expand the featured snippet and then scroll through various sources to see the publisher. Danny Sullivan, Google’s Search Liaison said Google’s support of the overall ecosystem (searchers, advertisers and publishers) is important. “We d
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
FEBRUARY 24, 2023
Only 25% of marketers say they have all the data they need to execute on their personalization strategy , according to a new report from marketing researchers Ascend2. Further, only 19% strongly agreed that their technology is up to the job. The data on data isn’t all bad. Some 49% of marketers agreed “somewhat” they had enough data for personalization efforts.
Search Engine Land
FEBRUARY 24, 2023
For weeks, marketers have been hearing about ChatGPT and its applications for content and SEO. Prompt engineer is even now a job: Wow – Anthropic (Google's latest $300M AI investment) is hiring a "Prompt Engineer" for $250k-$335k/yr + equity No CS degree required, just have "at least basic programming and QA skills" Wild times. pic.twitter.com/4i1sEWs5iZ — AI Breakfast (@AiBreakfast) February 14, 2023 I won’t pretend to know which SEO and digital marketing f
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Heinz Marketing
FEBRUARY 24, 2023
By Brittany Lieu , Marketing Consultant at Heinz Marketing Are your landing pages sticky enough? As a crucial part of the larger marketing campaign, a “sticky” or well-engineered landing page keeps your viewer there long enough to complete the desired call-to action (CTA). Unlike other web pages, your campaign landing pages serve a singular purpose – providing exactly what was promised whether that be a content download, event registration or free trial.
SaaStr
FEBRUARY 24, 2023
Over the last ten years, ICONIQ Growth has partnered with over 90 companies, seeing them grow through critical phases. The venture capital firm’s mission is to be “entrepreneurs backing entrepreneurs.” Doug Pepper, General Partner at ICONIQ Growth, has invested in software and SaaS companies for 22 years, from seed to growth stage. Christine Edmonds, Partner & Head of Analytics at ICONIQ Growth, joins Doug to share insights from the company’s latest growth and efficiency report.
Partners in Excellence
FEBRUARY 24, 2023
I’m a, sometimes, fan of Scott Osman’s posts. He just published a fascinating article, “ Ask Don’t Wonder” He makes the observation: “In too many situations, uncertainty was causes by trying to figure out what was going on rather than just asking the people who knew.” Our inability to do this, creates unnatural tension in ourselves and in those we work with.
SaaStr
FEBRUARY 24, 2023
Dear SaaStr: What should a CEO look for in hiring a fractional or part-time Chief Marketing Officer? Someone that can own a number. There are tons of folks, especially in the Bay Area, who want to consult with you in a senior marketing role. Tons of them. What very few will do is own a number: Own a lead commit. Own growing your pipeline. Own a marketing budget against a revenue commit.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
PandaDoc
FEBRUARY 24, 2023
In order to develop an efficient sales process, every company must develop a sales prospecting strategy as a priority. In other words, it is about identifying potential customers and communicating systematically with them. The goal is to move from the status of a potential buyer to that of a customer by using different communication channels. Thus, successful commercial prospecting will allow your company to increase sales, revenue, and customer lifetime value.
Sales Pop!
FEBRUARY 24, 2023
As a business owner, it’s crucial to understand that you have to start with self-reflection. Discovery before you can market yourself effectively. In order to communicate effectively about your business, you must present yourself in a way that is perceived as like-kind by your audience. In order to achieve this, you must have a clearly articulated outcome that orientates the brain and provides a sense of understanding between you and your audience.
Spiro Technologies
FEBRUARY 24, 2023
Transcript Adam Honig: Hello and welcome to Make it. Move it. Sell it. On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products and of course having fun along the way. I’m your host, Adam Honig, the CEO of Spiro.ai. We make amazing AI software for companies in the supply chain, but we’re not talking about that today.
PandaDoc
FEBRUARY 24, 2023
In order to develop an efficient sales process, every company must develop a sales prospecting strategy as a priority. In other words, it is about identifying potential customers and communicating systematically with them. The goal is to move from the status of a potential buyer to that of a customer by using different communication channels. Thus, successful commercial prospecting will allow your company to increase sales, revenue, and customer lifetime value.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Search Engine Land
FEBRUARY 24, 2023
Gathering online is a popular way to connect with a wider community that defies geography. That’s true whether you’re chatting in Slack with coworkers, tuning in for a live stream, or attending an online event or webinar. The pandemic accelerated the shift to online events. They’re still going strong and are more common now than ever.
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