Sun.May 07, 2023

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Less Is More: Why You Must Focus on Strategic Targets

Iannarino

As a sales leader, I require my teams to pursue strategic clients. I discourage them from spending their time on companies that won’t benefit from our approach. I learned to target the companies that would be a good fit for how we deliver value. Occasionally, a salesperson would chafe when I rejected companies that would not find what we do to offer a strategic advantage.

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The Art and Science of Complex Sales Podcast

Membrain

In the latest episode of the Art and Science of Complex Sales podcast, Paul Fuller sits down with Scott Leese , CEO of Scott Leese Consulting to discuss how openness and connection is important in Sales Leadership.

Consult 131
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Brutal Multiples, Too Many Vendors, and Realism Replacing Optimism: Where Venture is Right Now with Jason Lemkin on DisrupTV

SaaStr

Ray Wang of Constellation Research and Vala Afshar, Chief Digital Officer, had me back after a long time on DisrupTV. It was a really great deep-dive on where venture is right now: Multiples have fallen back to 2015 and 2016 Why VCs can’t justify investing at $100m+ valuations in many cases today How optimism is bleeding out of VC, and realism has seeped in Why the “next round” often isn’t coming anymore, and how everything got inverted in 2021 How you actually get cash-

Sales 79
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Sheena’s App of the Week: Analyze My Writing

Heinz Marketing

By Sheena McKinney , Business Operations and Marketing Assistant at Heinz Marketing In any category of apps, there are just so darn many to choose from. It’s easier than ever to find reviews and comparisons with a simple search. And even more powerful with sites like G2. I heard about Analyze My Writing from an expert on brand voice. Analyzing writing is helpful not only for your own brand voice, but for those of us who are writing for clients– to capture and emulate their brand voi

Clients 55
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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UiPath, Braze, Rippling, Loom, Zapier, Networking, VCS & More. Your Guide to SaaStr Europa, 6-7 June

SaaStr

So we’re just about a month out now from the 4th SaaStr Europa. After two incredible years in Paris, and our highest NPS event ever at the beach last year in Barcelona— many of you have asked for it so this time SaaStr Europa is coming to LONDON. And we’re already trending upwards of 4,000 of your fellow SaaS CEOs, Revenue Leaders, Executives, and Investors joining us for 2.5 days at the Tobacco Docks on 6-7 June.

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Google Search to become more “visual, snackable, personal, and human”

Search Engine Land

Google I/O is this Wednesday, and while I/O often does not have much core search news, this year, we expect that to change with Google demonstrating and hopefully launching new AI-powered features within Google Search. “Google plans to make its search engine more “visual, snackable, personal, and human,” with a focus on serving young people globally, according to the documents,” reported the Wall Street Journal.