Sat.May 21, 2022

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You Already Know Your Client's Problems

Iannarino

Some salespeople argue that there is no way to know what problems, challenges, or obstacles a client might have before speaking to them. This misguided belief often comes from training, and it indicates the salesperson may be One-Down. While some find it difficult to accept, the truth is that you should know where your client has problems and needs better results—without even asking.

Clients 303
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The Prospecting Call(s)

Partners in Excellence

The phone rang, I absently picked it up, thinking it was another call that was scheduled about 10 minutes later. It ended up being the wrong call, it was a prospecting call, “Dave, this is Chris from…… We missed you at Dreamforce and wanted to talk about how you can leverage our tool at your company.” Not meaning to be nasty, I asked, “Do you know what our company does?

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B2B Reads: Next-Level Leadership, Workplace Passion, and Improving Retention

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Overcoming Competitive Pressures: “Making” vs. “Milking”. As a business strategist, many are often confronted with two broad innovation ideas.

B2B 92
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Some SaaS Stocks Are Actually Still Doing Pretty Darn Well. E.g, Sprout Social, ZoomInfo, Zscaler, etc.

SaaStr

Sprout Social IPO’d in Dec 2019 at an $800m market cap. It IPO’d early, in a crowded space. But they kept on going, and gong, and growing. 2.5 years later, in a market down 50% …. They’re worth $2.7 Billion #golong pic.twitter.com/nA8jSXgehx. — Jason BeKind Lemkin #???????????? (@jasonlk) May 20, 2022. The markets for SaaS and Cloud stocks are down 50%+ in just a few months, and it hasn’t spared even the leaders.

Growth 99
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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How to Start a Cold Email: The Best Subject & Opening Lines

Veloxy

Tell me if this story sounds familiar to you. Someone in your office finds a creative subject line in a blog post. They get a 38% open rate after using the subject line for one month. You begin using the same subject line, but your open rates are not as promising. I just spent ten minutes reviewing the top ten Google search results for “best cold email subject lines”.