Tibor Shanto

AUGUST 24, 2021

By Tibor Shanto. If you follow this blog, you know our tag line is “execution, everything else is just talk!”; And the one thing in abundance in B2B sales, is talk, often just for the sake of talk, not communication. One thing people talk about are the attributes of successful salespeople, let’s make that a low bar, making quota. For many, including myself, a key attribute is curiosity; but it is one thing to talk about it, different to execute.

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Gong.io

AUGUST 24, 2021

This article is part of the Gong Labs series, where I publish findings from our data research team. We analyze sales conversations and deals using AI, then share the results to help you win more deals. Subscribe here and follow me to read upcoming research. Three days ago, I sent a flawless cold prospecting email. . It was personalized, to-the-point, and had a highly effective CTA. .

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ConversionXL

AUGUST 24, 2021

With U.S. News declaring it the number one job in sales and marketing, and a median average salary of around $142,000 in the U.S., it’s no surprise that people are looking at how to become a marketing manager. Perhaps you want to move up the ranks at your current company, or maybe you’re looking to change careers. Before you invest the time and effort it takes to get into the role, it’s essential to understand the responsibilities it entails.

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The 5% Institute

AUGUST 24, 2021

One of the most powerful sales closing techniques you can use , is something called the summary close. So what exact is the summary close, and how does it work? In this article, we’ll look at what the summary close is, why it works, as well as some of the key ingredients you need prior to using it. The Summary Close In Sales – How It Works. What is The Summary Close?

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

SaaStr

AUGUST 24, 2021

Q: What are the best marketing techniques for an early stage SaaS startup? My list of things that almost always work: Try everything — and Double Down on anything that works. If your price point is very low, this sometimes doesn’t work. But in general, most startups find that at best 1–2 channels really work for them. It could be a partner program, or an app listing.

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Partners in Excellence

AUGUST 24, 2021

Change is a popular topic. Simultaneously, we celebrate, embrace, resist, and fear change. We initiate endless change initiatives. The process of recognizing the need to change is invigorating. We do a lot of analysis, there are innumerable meetings talking about the need to change, discussions of the options, planning for the change. Then we implement change initiatives, often with a bang.

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SaaStr

AUGUST 24, 2021

Q: How do startups with 3 founders often structure the Board of Directors to prepare for a Series A financing? Most traditional VCs will prefer 2 “Common” seats after the Series A. That typically would be the Founder-CEO and one other founder. 3 would be atypical. Nothing is impossible and if having all 3 of you stay on the board is truly very important, you can stick to your guns there.

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Martech

AUGUST 24, 2021

Dubai, UAE – June 21-24, 2021: Scene at Arab Health 2021 – the largest healthcare trade exhibition in the Middle East – held at Dubai World Trade Centre during the global Covid-19 pandemic. A new wave of caution for in-person gatherings is sweeping over marketers as the COVID-19 Delta variant is causing cases to spike, especially in areas with lower vaccination rates.

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Sales Hacker

AUGUST 24, 2021

In this session, three SDR managers talk all things enablement, coaching and motivation—and how to get your SDRs up to speed! The post Speed to Lead: How to Ramp SDRs Quickly and Effectively appeared first on Sales Hacker.

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Drivers/motivators Sales 101

Martech

AUGUST 24, 2021

As customers demand increasingly personalized digital experiences , the data that fuels those experiences is fast becoming a marketer’s best friend. The good news: You’ve never had access to this much customer data in your life! (And recent Salesforce study suggests more is on the way: Marketers expect a 40% rise in the number of data sources they use between 2021 and 2022.).

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Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Search Engine Land

AUGUST 24, 2021

Though respondents to MarTech’s Event Participation Index say they are budgeted to attend only a few events in-person in 2022. Please visit Search Engine Land for the full article.

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Martech

AUGUST 24, 2021

Wearable technology company Fitbit was using Jira for project management, and was looking to increase efficiency for future product cycles. After implementing the Wrike for Marketers solution, the marketing team reported slashing 400 hours of meeting time per year, and over 50% less time spent on project management because of the way it was intelligently automated.

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Salesforce

AUGUST 24, 2021

The patient experience in healthcare has been permanently altered by the pandemic , and healthcare providers and health plans alike are finally prioritizing a friendly, customer-focused experience. . Healthcare consumers are increasingly more comfortable and willing to use telehealth and virtual care , but patient healthcare will remain in person. The key for organizations to be successful is to thread virtual care and in-person care together based on patient expectations.

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Outreach

AUGUST 24, 2021

Our working lives revolve around email: many of us check it as soon as we wake up. Email marketing is a core element of the buyer journey, serving as one of the earliest touchpoints in the sales cycle (at Outreach, we refer to the optimized series of such touchpoints as Sequences). As a result, most enterprises consider a high email open rate a barometer for gauging campaign success.

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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

Campaign

Sales Pop!

AUGUST 24, 2021

While turbulence remains, the major storm has passed. We huddled in basements with our families and rode out the COVID tornado. Figuratively, of course, but perhaps literally on the darkest days. Now, the sun is shining again and we’ve resumed normal selling activities, as best we can. And rightfully so, we’re primarily concerned with our clients and prospects.

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Martech

AUGUST 24, 2021

In this week’s Marketoon, are you having too many meetings? Fishburne’s take: Last week, Facebook released a free beta for a new virtual reality meeting experience called Horizon Workrooms. As slick as the demo looks, the idea of using more of my brain in a meeting makes my head hurt. If you’ve experienced Zoom fatigue from the increased cognitive load , just imagine the level of meeting fatigue from VR.

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Search Engine Land

AUGUST 24, 2021

If your accounts or campaigns have been affected by this issue, it’s critical to communicate to clients and stakeholders that this change is a glitch in their metrics, and not indicative of other issues. Please visit Search Engine Land for the full article.

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Martech

AUGUST 24, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and your messages should be precious. . At least, they shouldn’t be aversive.

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B2C Technology Technology B2B 88

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Search Engine Land

AUGUST 24, 2021

Google no longer uses the query to generate these titles but still uses HTML title tags 80% of the time. Please visit Search Engine Land for the full article.

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Engineering 98

Smarter With Gartner

AUGUST 24, 2021

Subscription business models may be common among digital providers — think streaming services or software licenses. But if you’re a chief sales officer (CSO) thinking of introducing B2B subscriptions for the first time, prepare to manage disruption to the sales cycle , especially when moving to consumption-based subscriptions that tie fees to usage.

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Contract Commission B2B Account management 59

Search Engine Land

AUGUST 24, 2021

It took an extra two weeks longer than expected to roll out. Please visit Search Engine Land for the full article.

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Engineering 98

ClickFunnels

AUGUST 24, 2021

The post The Most Effective Mobile Advertising Strategies appeared first on ClickFunnels. Did you know that 92.6% of the global Internet population uses mobile devices to go online? In fact, the majority of worldwide` w6 web traffic is now mobile, accounting for 54.8% of all Internet traffic. And it’s probably safe to say that this number is going to continue increasing in the foreseeable future because mobile devices aren’t going anywhere anytime soon.

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Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

Gaming

Search Engine Land

AUGUST 24, 2021

And, why you should consider non-Google advertising. Please visit Search Engine Land for the full article.

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Engineering 95

Sales Hacker

AUGUST 24, 2021

In this episode of the Sales Hacker podcast, we’re thrilled to welcome Jean Ayoub , the Secretary-General and CEO at International Social Service (ISS). The ISS is a nonprofit organization that specializes in complex cross-border case management to protect migrant children. Join us for a moving conversation about some of the challenges facing workers who reunite children with families and how sales plays into their success. powered by Sounder.

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Salesforce

AUGUST 24, 2021

A 2020 study found 80% of white employees consider themselves allies to people of color in the workplace. However, only 55% of Latinas and 45% of Black women say they have strong allies at work. And, fewer than 40% of white employees say they have ever spoken out against bias or racism at work. We need active allies who are prepared to take consistent and meaningful action to ensure their organizations are safe and inclusive for all — regardless of race, sexual orientation, gender identity, or d

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Lead Fuze

AUGUST 24, 2021

The summits helped me generate leads, build my brand, and form partnerships with other companies in my industry. . . But, if you have never done one before, it can seem daunting. . So, today we’re going to help fix that and answer ( hopefully ) most of the questions you might have about hosting virtual summits. . This article will go in-depth about all the ins and outs of planning and running a virtual summit, coming from someone who has hosted three in the past, each of which had hundr

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Heinz Marketing

AUGUST 24, 2021

Guest Post By Scott Horn, CMO at Huntress Labs. The Wine Shop. Imagine… your town has a unique and extremely popular wine shop. They sell wine in black boxes that are identical and sealed. The shop decides what to put in the box – it could be a great bottle of wine, a bottle of Two Buck Chuck or a box of rocks that is the same weight as all the other boxes.

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SBI

AUGUST 24, 2021

By Lee Mayfield, Presentek. 5 Reasons Why Sales Doesn’t use Content from Marketing: and What to do About it. Your company has invested a lot of time and money creating content for Sales Reps, so why isn’t Sales using the content from Marketing? Here are 5 reasons why and what you can do to make sure Sales makes effective use of the right content to grow the business.

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Salesforce

AUGUST 24, 2021

It should come as no surprise that at Salesforce, we live and breathe CRM – customer relationship management. Acceleration of digital adoption has dramatically escalated the importance of relationships – the “R” in CRM – like never before. This is why we thought it was time to survey nearly 800 business decision makers and 1,500 employees worldwide to ask them about the current state of CRM.

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Sales Pop!

AUGUST 24, 2021

For many retailers, SEO, or search engine optimization , is one of the most important aspects of running an eCommerce business. Boosting your SEO can increase your traffic, your sales, and more. In this article, we’re going to outline what you need to know about eCommerce SEO. Let’s get started. It’s vital you choose the right keywords for every web page.

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UX Retail User Experience Engineering 52

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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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