Sat.Mar 19, 2022

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Value and Anti-Value in Your Sales Approach

Iannarino

There are a number of topics you might share with your contacts in the sales conversation they find to be immensely valuable to them, especially when what you share enables them to make the best decision for their company and their results. While these topics create value for your prospective clients, there are a number of things you might talk about that create "anti-value," the idea that you are creating the opposite of value.

Contact 283
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Dear SaaStr: Can Someone Still Be a Co-Founder If They Didn’t Help Start the Company?

SaaStr

Q: Can one be considered a co-founder when they didn’t start a company? Co-founders are often defined as the couple few folks who sit around the coffee table, dream up the idea, write the first line of code, get the first beta customer, etc. And there really can just be a few. But even that can take some time. And even after that first customer or two, it’s still … early.

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B2B Reads: Change, Challenges & Happiness

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. 5 Energizing Conversation Starters for One-on-Ones. The primary purpose for one-on-ones is development as employees won’t understand the importance and the how of growing if they aren’t being measured and coached.

B2B 88
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How to Create a Healthy and Effective Goal-Driven Sales Environment, According to Sales Leaders

Hubspot

The goal of any sales organization is, ultimately, to increase revenue. Which means the goal of any effective sales leader is to inspire and motivate their sales team to hit, or exceed, their revenue targets. However, a results-obsessed environment can quickly become unhealthy, particularly if your team feels the pressure to hit a certain number by any means possible.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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What you Need to Know to Start an Online Retail Business

Hubspot

You’ve always dreamed of owning your own retail business — but the thought of paying for a storefront, employees' wages, and all of the other costs associated with a physical space is downright terrifying. Luckily for you, you don't have to deal with that dilemma in the modern age. Now more than ever, online retail is a valid option for any aspiring entrepreneur to sell their wares.

Retail 64