Thu.Sep 02, 2021

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The Sales Coaching Conundrum

Anthony Cole Training

The dictionary defines a conundrum as “a confusing and difficult problem or question.” I believe it is safe to say that we can put sales coaching into that category. In today’s blog, I want to give you some sales coaching tips that will improve your sales coaching skills.

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Podcast 214: Shelly Gupta Correa on a Journey of Career Change at 30 and Flexibility in Life

JBarrows

JB Sales’ newest trainer, Shelly Gupta Correa, joins John this week to talk about her journey on growing up without conforming to cultural norms, tough career decisions and changes, and evaluating her values and priorities in life. Shelly’s greatest lessons have come from taking different risks and becoming a parent, and she’s ready to encourage others who have been thinking of starting a new path.

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Trending Sources

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Email marketers don’t have time for shiny new things

Martech

I’m looking forward to MarTech on Sept. 14-15, when I join Kath Pay (Holistic Email Marketing), Jennifer Cannon (Shotflow) and Kim Davis (MarTech and Third Door Media) to talk about new developments email marketers need to know about. . One of those issues is the perennial “bright-and-shiny” disease. It can be just as contagious as you-know-what.

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10+ Signs of a Mediocre Hire

SaaStr

Q: What do mediocre employees do that the best employees don’t do? My list of what mediocre employees do: Unable to hit deadlines. This is different than missing a few, with a proper heads-up. Get angry when they fall behind. Instead of quietly stepping up and just getting it done. Refuse to own a quantitative KPI or goal. They don’t want to own a number.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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5 Signs It’s Time to Move On From a Deal

Spiro Technologies

Time-management is one of the trickiest aspects of sales. On any given day, salespeople must decide where to focus their attention, and given the limited number of hours we all have to work with, spending time on something that won’t move the needle can be one of the most counterproductive things a professional seller can do. This becomes even more challenging when we’re spending time working with (or chasing) a prospect.

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Gartner: Marketing budgets slashed in 2021

Martech

Marketing budgets as a percentage of revenue fell in 20201 to “their lowest level in recent history,” analyst firm Gartner reported in The State of Marketing Budgets 2021. Budgets were almost cut in half, falling from 11% in 2020 to 6.4% in 2021. More predictably, CMOs reported shifting offline spend to digital channels, pure-play digital accounting for over 72% of the total budget. 29% of work outsourced to agencies has been brought in-house. .

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The future of local marketing: Promote your business and convert customers for life

Martech

With a 98% open rate vs. email’s average open rate of 18%, it’s obvious that mobile continues to change our expectations and how we want to interact with businesses. You might assume that this only impacts e-commerce retailers or even big-box chains, but the fact is the same people who are trying—and preferring—these new options are coming into local businesses every day.

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Value Realization, Value Positioning, Value Creation

Partners in Excellence

As sales and marketing people, the concept of “Value Proposition” has become fundamental in our positioning in our markets and with our customers. The concept of the value proposition can be traced back, apparently, to a McKinsey paper written in 1988, and to Norton and Kaplan’s work in the early 90’s (I was surprised by this, I thought the concept predated this by some years.).

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MarTech is less than two weeks away: Thursday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and not all brands are quite there yet. I hope you download and read our new MarTech Replacement Survey.

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Best Startup Ideas For College Student In 2021

Sales Pop!

College is a time for students to make plans for their future, including finances. Today, people no longer enter the job market long after completing their higher education. In today’s technological and competitive environment, machines and robots perform much of the work. Students have to outperform them to make their mark. So, like any other college student, you should also consider starting your own business if you are struggling to make ends meet.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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3 New Tips in Revisiting Leading a Culture of Innovation

The Advantexe Advisor

For many leaders the next few months, and most likely next few years, are going to be uncharted waters. We’ve certainly had disruptions and unfortunate events before, but nothing like this complete reset of the foundational approach to the way leaders do business. While there will be ongoing talk about “ back to work ,” the “talent shortage,” and a rethinking of the “work-life balance,” there is one area of leadership that I think isn’t being talked about enough: how the disruption is impacting

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Join One Great SaaS Discussion a Day on SaaStr University!!

SaaStr

We’ve added a new daily discussion topic on SaaStr University and folks are already getting a big benefit out of it. Recent discussions include: What’s your top tip for dealing with The Great Resignation? How do you pay AEs for upsell after the initial deal close? What’s the #1 thing you’ve done this year to increase close rates?

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Google page experience update is now rolled out

Search Engine Land

The Google News app changes have about a week more to go. Please visit Search Engine Land for the full article.

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The Buyer Intent Playbook: How Marketers Can Utilize Intent Data

G2

Fact or myth: Great products don’t need marketing.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Live Data Breakdown: How Salespeople Are Adopting Sales Tech (or Not)

Sales Hacker

Join us for this live data breakdown as Ryan O’Hara (VP of Growth and Marketing, LeadIQ) and Chad Nuss (VP of Global Sales, PandaDoc) will cover the main takeaways. The post Live Data Breakdown: How Salespeople Are Adopting Sales Tech (or Not) appeared first on Sales Hacker.

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What does crypto have to do with SEO and PPC?; Thursday’s daily brief

Search Engine Land

Plus the latest PPC coverage from SMX Convert. Please visit Search Engine Land for the full article.

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How To Sell More Cars – 7 x Powerful Tips

The 5% Institute

In this article, you’ll learn seven powerful tips that’ll help you know how to sell more cars in an effective manner. These car sales tips are centred around consultative selling. This means that you’ll take a question based, and solution approach rather than purely presenting an option up front. Read on to learn how to sell more cars without breaking rapport, and without using cheesy scripts.

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How to Create Sales Sequences Your Reps Will Actually Use

Sales Hacker

Join Meghan Donovan, Sequence Specialist at Outreach, and Erika Davis, Head of Content Services of Greaser Consulting as they share their expertise on all things sales sequences. The post How to Create Sales Sequences Your Reps Will Actually Use appeared first on Sales Hacker.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The Top KPIs for Sales and How to Choose Them

Outreach

If your sales leader asked you how your sales team is doing, what data would you look at? Would it be the number of closed deals, meetings booked, calls made, or something else entirely? While key performance indicators, or KPIs, are the best way to see how your team is doing and assess the health of your pipeline, it can be a little overwhelming with so many different KPIs and data points to look at.

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Making the Product Experience Better With Sales-Assisted User Onboarding

Sales Hacker

“But we’re product-led. Our product is self-serve. We don’t need salespeople anymore, right?”. I’ve heard this too many times to count. Product-led is cool, and we have a desire to move away from sleazy sales tactics, don’t we? But it’s a false dichotomy: good salespeople don’t use unscrupulous methods to manipulate someone into buying something they don’t need.

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How Slack Builds Accessibility, One Feature at a Time

Salesforce

As companies grow quickly, maintaining standards and best practices gets harder. Whether it’s updating or enhancing products, taking on new markets, or acquiring other businesses, companies need to continually reinvest in their internal systems to keep every customer and employee safe, engaged, and successful. This especially applies to accessibility – the process of designing products and tools so that everyone, regardless of impairment, can use them equally and equitably.

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Case Swarming With Slack: How Salesforce Support Delivers Better, Faster Case Resolution

Salesforce

The pressure on customer service teams continues to increase. Customers expect instant help — either from self-service digital resources or, with a complex problem, by talking to a person. They’re looking for support that’s both easy and expert. However, the traditional support model of escalating difficult cases to managers or other teams doesn’t cut it anymore.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.