Fri.Oct 22, 2021

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How To Build A Successful Lead Generation Model

ClickFunnels

The post How To Build A Successful Lead Generation Model appeared first on ClickFunnels. You can’t expect to grow your business if you approach lead generation in a haphazard manner. Sure, you might be able to get some customers that way, but it’s going to be unpredictable. And unpredictable means unsustainable. That’s why you need to develop a lead generation model that would allow you to reliably and effectively generate leads for your company.

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The Customer Is NOT Always Right!

Partners in Excellence

For decades, there’s the image of the “customer is always right.” Sales people have been deferential to the customer, not wanting to seem disagreeable or contentious. Somehow, there’s a feeling that if we disagree with the customer, we become “unlikeable,” scaring the customer away. We’ve invested millions in techniques for handling customer objections and disagreements.

Customers 145
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How To Master The 7 Steps Of Selling

The 5% Institute

In this guide you’ll learn the 7 steps of selling, that has worked absolute wonders for our Students (Business Owners and Sales Professionals) from various industries, and all around the world. Learning and following a sales process would have to be the most important thing you’ll ever learn in sales, because it’ll deliver something you’ll need to thrive in selling.

Sell 144
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Podcast 221: The Art of Closing A Deal With Danny Read (Replay)

JBarrows

Thank you for 1 million downloads of Make It Happen Mondays Podcast! We are incredibly grateful for your listenership and couldn’t be more proud of this milestone. Let’s countdown the top 5 episodes of all time! Episode #2: This week we’re pleased to have an award winning sales rep on the podcast. You may remember back at Dreamforce, Chili Piper threw a competition judged by John Barrows and other sales leaders.

Closing 129
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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The 5 Steps Of Selling – Without Being Pushy

The 5% Institute

In this guide, you’ll learn the 5 steps of selling – without coming across as pushy, obnoxious, or ‘salesy’. Learning and following a sales process would have to be the most important thing you’ll ever learn in sales, because it’ll deliver something you’ll need to thrive in selling. And that thing – is consistency. Read on to learn the 5 steps of selling, and how you can implement it into your sales strategy.

Sell 142
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What do SEO platforms do and how do they help marketers get found on search engines?

Martech

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. But the practice of SEO has become more complex and it involves more considerations than SEOs enjoyed in the “ten blue links” era. Today, SEO includes everything from content marketing and distribution to user experience, and even the core job of gathering and interpreting search intelligence has

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6 Ways to Keep Marketing Skills Fresh

Heinz Marketing

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. The marketing technology landscape is changing rapidly. You can see from Scott Brinker’s map of the marketing technology landscape from 2020 that there are 8000 total solutions here across categories like Video Marketing, PR, Social & Display Advertising, Sales Automation, Marketing Automation, CRM, on and on.

Pipeline 112
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Prospect vs Lead vs Opportunity – What’s the Difference?

Lead Fuze

What is a Lead? A lead is someone who has expressed interest in your company or product. A lead can express interest through visiting your site, visiting one of your trade shows or events, and/or filling out a form on the website to get more information about products and services offered by you. Before getting into what prospect vs lead means, using our journalist example, think about this in terms of needing a story for the front page of the Sunday edition.

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How Jagran New Media doubled video ad revenue with a managed AdOps service

Martech

Jagran New Media, a leading publishing house in India, had a revenue problem. They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. “The video player was fully controlled by the ad networks and implemented on our sites as a 1×1 tag,” explained Dinesh Joshi, AVP & Head of Ad Monetization & Strategic Partnership at Jagran.

Service 106
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4 Reasons To Invest in Sales Operations Now

Salesforce

If you’re running a successful B2B company, your sales operations (sales ops) crew is likely the unsung hero of your sales process. Business leaders sometimes make the mistake of seeing sales operations (increasingly known as revenue operations) as a cost instead of a potential revenue driver. But companies in the know, like Snowflake and McAfee , know sales ops helps everyone do their job better.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Snap ad business takes a hit due to iOS privacy updates

Martech

On Thursday Snap, owner of popular chat app Snapchat, reported lower revenues than expected for 3Q, and pointed to Apple’s iOS privacy updates as a primary cause. The new iOS’s App Tracking Transparency feature restricts the ability to track user behavior across apps and measure the effects of advertising. Snap reported $1.07 billion in 3Q earnings, undershooting the $1.1 billion earnings projected by financial market data provider Refinitiv.

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Employees With Disabilities Deserve Better – Here’s What Companies Can Do

Salesforce

October is National Disability Employment Awareness Month. It’s a time to recognize the many contributions people with disabilities have made to the workforce and economy. It’s also a time to acknowledge the ways in which the workforce can support the advancement of this community. For me, honoring this month is especially important. For far too long, I saw my disability as something to “overcome” or minimize in education and the workplace.

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Perion launches cookieless identity solution

Martech

SORT (Smart Optimization of Responsive Traits) is a new privacy-conscious, cookieless identity resolution technology from Perio Network, a global ad tech company focused on search, social, display and CTV/video advertising. It joins a growing number of proposed alternatives to tracking consumers with third-party cookies. SORT will initially be offered by the Perion company Undertone.

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Navigating Google’s title changes: The rollout, what’s happening now and what you can do about it

Search Engine Land

SEOs share their experiences with Google’s new system for generating title links and what they’re doing to keep their titles intact. Please visit Search Engine Land for the full article.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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The Cost & Importance of Small Business Insurance

Hubspot

No matter the industry, small businesses need to protect their work and assets. While small business insurance can seem like a burden, it’s an important part of doing business. But how much should you be paying for business insurance? And how can you be sure your investments are properly protecting you? Your small business insurance costs will vary based on factors like your preferred type of coverage and industry.

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New retail integrations from Microsoft and Google in time for the holidays; Friday’s daily brief

Search Engine Land

Plus, Facebook updates measurement and reporting products. Please visit Search Engine Land for the full article.

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How to Introduce Yourself in an Email: 7 Email Examples to Copy

Lead Fuze

What is a Self-introduction Email? A self-introduction email is an introductory message that you send to other people. You can also call this a resume introduction if it’s for your résumé (or CV), or even just personal correspondence like introducing yourself at work with co-workers and new colleagues. If you’re sending outreach campaigns for your business, the first one should be an email to introduce yourself.

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Manage Your Management Team.

SalesBlog!

What does it take to manage other managers? How can you make sure they perform to their potential? Are they truly a management team? Lets look at some powerful ideas on how to lead and motivate your managers. Managing managers should consist of three components: Vision, Plan, and Implementation. It is imperative that ALL three exist. Sounds simple, right?

Gaming 52
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Sales commission guide: How to use it as a motivational tool

Salesmate

The key to attracting and retaining top-performing sales reps is sales commission. A skilled sales rep needs recognition for his performance to stay motivated. In addition, a commission is a crucial factor for keeping the salespeople in your organization satisfied. Yes, exposure and skill development are important, but monetary benefits play a vital role in the overall development process.

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11 Tips For Building An Explosive Sales Funnel

ClickFunnels

The post 11 Tips For Building An Explosive Sales Funnel appeared first on ClickFunnels. Direct response marketing is often touted as the pinnacle of marketing brilliance — it’s designed to elicit immediate engagement from an audience that’s never heard of your business before. For example, a TV commercial will tell viewers to call a specific number to get something for free.

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5 Interesting Learnings from Expensify at $140,000,000 in ARR

SaaStr

Expensify: Founded in 2008 … 13 years ago. A long, tenacious path to $100m ARR, and then … Boom!! * 60% growth in Year 13 at $140m+ ARR!! * 119% NRR from SMBs!! * Super Profitable (35% EBITDA!!) #golong pic.twitter.com/4RJMDVQPMC. — Jason BeKind Lemkin (@jasonlk) October 18, 2021. Expensify is one of those incredible companies that maybe was too early to market.

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The 4 Steps of RevOps Future

Sales Pop!

We have shown, throughout this series, that the new function known as RevOps—revenue operations—is uncannily similar to Pipeliner CRM. Both were created to bridge departments that previously existed in their own silos. Let’s now talk about the future of RevOps—where it is going. Risks and Benefits of Centralization. RevOps certainly means data centralization.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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Different ways of seeing the customer: Friday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and how do you see the customer? That seems to be a question at the top of the list for many in our space.

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6 Top Sessions On Scaling From SaaStr Annual 2021

SaaStr

The topic of scaling is central to the mission of SaaStr: “Our goal is to help everyone get from $0 to $100m ARR with less stress and more success.” SaaS is not the right industry to aim for incremental, low single-digit revenue growth. This is an industry where stories of 17x growth – like ClickUp scaling from $4 million to $70 million of ARR, more from their Product Led Growth session here – are surprisingly common.

Growth 141
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How To Equip Your Marketing Team for Digital Transformation

Capterra Sales & Marketing Software

The post How To Equip Your Marketing Team for Digital Transformation appeared first on Capterra. For marketers today, digital transformation is one of the most important topics. It’s not just about technology; it’s about people and processes as well as data, analytics, and strategy. Digital marketing is changing more than just the way your customers interact with your brand—it’s changing how you market too.

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The Low Viral Coefficient of SaaS, And Why That’s Just Fine

SaaStr

We’ve talked a lot on SaaStr about how to get from $1m to $10m, $2m to $5m, $10m to $30m, etc. etc. One area we haven’t talked as much about is getting from say $100k in ARR to Initial Traction, or $1-$2m in ARR. A bit, but not as much. The reason is while I believe for a Given ACV, everyone sort of scales the same way after Initial Traction … we all find different ways to get to Initial Traction.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.