Fri.Jul 23, 2021

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7 Variables to Transforming Yourself for a Competitive Advantage

Iannarino

The Gist: In a world of constant, accelerating, disruptive change, agility is a competitive advantage. Unlearning is as important as learning. Transformation is difficult, but it helps to know what is required and how transformations fail. It isn’t easy for an individual to transform themselves and their results. Most people fail to complete the journey, even when they want or need to change.

Growth 317
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Time spent on content is what matters to TikTok: Friday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and are you ready for embracing change as the new constant? The most recent example of this principle is the way live events are changing.

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30+ Incredible New Speakers for 2021 SaaStr Annual

SaaStr

We’re gearing up for the first 100% outdoors, open-air SaaStr Annual Sep 27-29 and a lot is going on! Take a look at our latest speaker additions here: Martin Mickos, CEO, HackerOne, Inc. Zach Kitschke, CMO, Canva. Zeb Evans, Founder & CEO, ClickUp. Tom Clayton, CRO @ Bill.com. Brian Peterson, CTO @ Dialpad. Tolithia Kornweibel, Chief Revenue Officer @Gusto.

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MOPs professionals: Bringin order to chaos

Martech

Lake Lanier Islands: Location for Summer Camp. After a day and a half of listening to presentations and conversations at the MO Pros Summer Camp in Atlanta, I had an observation to make. “I have been to countless vendor conferences,” I told the room, “at which I heard how their solutions could create seamless, delightful customer experiences. Here, however, I’ve heard that things break, APIs don’t work, there’s no customer service at weekends and deadlines for projects are impossible anyway.”.

Negotiate 119
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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App and Web Accessibility Standards: From Compliance To Belonging

Salesforce

Building accessible web and mobile applications and creating digital content that meets web accessibility standards is bigger than an equality issue; the practice makes good (and profitable) business sense. In 2018 Accenture published Getting to Equal: The Disability Inclusion Advantage in partnership with the American Association of People with Disabilities (AAPD) and Disability:IN.

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The Perfect Sales Pitch: Examples, Templates, and Best Practices 

Highspot

Overfamiliar, aggressive, awkward – we’ve all been on the receiving end of a terrible sales pitch from a pushy seller. But sales pitches are so much more than an uncomfortable phone call or an unwarranted email. In fact, a great pitch should make a buyer’s life better by connecting them with products and solutions that solve their most urgent problems.

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Google’s three-strikes ad policy isn’t the problem, it’s policy application that worries advertisers

Search Engine Land

Under the new program, incorrectly flagged ads carry greater ramifications, ranging from time spent communicating with Google Ads support reps to account suspension for repeated violations that aren’t resolved in time. Please visit Search Engine Land for the full article.

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8 Time Tracking Tips to Make Your Life Easier

G2

Time tracking is essential for business and employee success because it helps eliminate monotonous tasks and wasted time spend.

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Google fixing two search bugs; review snippets and soft 404 detection

Search Engine Land

These bugs lead to some pages being removed from the Google search results or the stars being removed from the Google search results. Please visit Search Engine Land for the full article.

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How To Not Suck At Your Elevator Pitch

Predictable Revenue

Rajiv Nathan, Founder at Startup Hypeman, talks about his top strategies to nail sales pitches and make potential prospects' heads turn. The post How To Not Suck At Your Elevator Pitch appeared first on Predictable Revenue.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Google publishes timelines for Privacy Sandbox proposals

Search Engine Land

APIs for each use case are projected to be available for adoption in Q4 2022. Please visit Search Engine Land for the full article.

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Win Together—Our Business Model

Sales Pop!

I believe that any business model should underscore the fact that we’re living in a time in which a shared economy is crucially important. I should also point out that many systems that began as “shared” models ended up on the opposite end of the spectrum—Uber being a classic example. In its beginning, many took to it and were excited because they were bringing home decent money, but this is no longer always the case.

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Why did Google rank this site? Well, now they’ll tell you; Friday’s daily brief

Search Engine Land

Plus, how long does your site need to keep redirects? Please visit Search Engine Land for the full article.

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How to Draft an Effective Social Media Report

G2

Social media is essential for building your business online.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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The Art of Conducting Engaging Sales Conversations

Sales Gravy

On this powerful episode of the Sales Gravy Podcast, Jeb Blount sits down with AJ and Johnny, hosts of The Art of Charm podcast, discuss tips and techniques for building rapport and conducting engaging sales conversations that motivate stakeholders to do business with you and close the deal. Got a question for Jeb or comment about this episode? Text it to 1-706-397-4599 or CLICK HERE TO TEXT.

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The Perfect Sales Pitch: Examples, Templates, and Best Practices 

Highspot

Overfamiliar, aggressive, awkward — we’ve all been on the receiving end of a terrible sales pitch from a pushy seller. But sales pitches are so much more than an uncomfortable phone call or an unwarranted email. In fact, a great pitch should make a buyer’s life better by connecting them with products and solutions that solve their most urgent problems.

Pitch 52
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Define a New Future With a Hybrid Work Culture

Heinz Marketing

By Maria Geokezas , VP of Client Services at Heinz Marketing. Today’s typical hybrid work culture conversation: Manager: “What’s your favorite part about working from home?” . Employee: “The flexibility. And honestly how productive I am working from home.”. As a manager, I’ve heard this phrase, almost verbatim, repeatedly over the last year and a half.

Product 122
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 Best Lead Generation Tools To Grow Your Business in 2021

Sales Pop!

Generating leads is important for any business. Expanding an online business and increasing income is quite difficult without attracting new customers. This applies to prosperous companies as well as those that have recently started their activities on the market. Therefore, it’s very important to use the right tools and services for collecting leads, developed to solve such problems.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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What Is ADA Compliance for the Web?

Salesforce

About 56 million people in the U.S. have a disability that may result in them being barred by technology that does not serve them. As a result they are less likely to have full access, according to Pew Research. For business and society, this is a huge lost opportunity when you consider this audience’s combined purchasing and brain power — not to mention dignity for all.