Thu.Jul 29, 2021

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Why a Fear of Cold Calling is Destroying the Latest Sales Generation

Iannarino

The Gist: Salespeople are being taught to fear cold calling by people who should know better. Much of the advice they offer validates and even spreads a fear of sales interactions. There is never a reason to fear calling a stranger, especially since every won deal starts by meeting a stranger. Without meaning to, my friend Jeb Blount created quite a clamor on LinkedIn.

Cold Call 360
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Cold Calling Strategies with a Warm Approach

Anthony Cole Training

The best cold calling strategies involve doing the work necessary to warm your cold calls up. In this blog, we discuss the top 5 cold calling sales tips that you can implement into your sales process today.

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High Ticket Phone Sales – How To Do It Effectively

The 5% Institute

In this article, we’ll share the exact blueprint on how to do successful high ticket phone sales; without being salesy, and yet still remaining in control. Some people still use old school always be closing methods , and others a completely different and more consultative approach. By learning high ticket phone sales by using our method, you’ll close more sales consistently, without being pushy or breaking rapport.

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How to Mix Your Talent Strategies to Bridge Skills Gaps

Smarter With Gartner

As the effects of the pandemic begin to ease in many of the world’s major economies, improved job prospects, new skill needs and changing employee expectations all threaten to reduce the availability of critical skills and capabilities. HR leaders must deploy the right mix of talent strategies to solve the skills gaps that threaten their organization.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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How To Close High Ticket Sales – The Blueprint

The 5% Institute

In this guide, you’ll learn exactly how to close high ticket sales, by using a proven step by step formula we teach Sales Professionals, Business Owners and Coaches around the world. Learning and following a sales process would have to be the most important thing you’ll ever learn in sales, because it’ll deliver something you’ll need to thrive in selling.

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Customer education is a vital part of the customer experience

Martech

The idea to build Channacademy as an education hub for Channable customers originated at the end of 2018. “Before that we did in-person training in major cities for a whole day,” said Floyd van Zoelen, Knowledge Specialist at the company. Entering the German market, they considered taking their staff on a bus to Berlin to train new customers.

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Use Flow Analytics to Improve Visbility and Drive Agile Improvement

Smarter With Gartner

Every software engineering leader has at some point fielded a seemingly simple question from a business stakeholder — What’s the status of those new features? Yet, whether it is new application functionality or a new module on the company’s website, “status” isn’t always easy to know because of how work flows through an agile software development organization.

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5 Interesting Learnings from LinkedIn at $10 Billion in ARR

SaaStr

So Microsoft announced that LinkedIn, which it bought in 2016, has now crossed a stunning $10 Billion in ARR — and growing 27% year-over-year. That’s pretty incredible. And in the last quarter alone, LinkedIn grew 46% (!). (Actually, I’m a bit confused which parts are growing 27% and which 46%, since it’s split between two divisions — but either way, it’s incredible at $10B in ARR).

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5 Asset Types for your Sales Teams to Use

Heinz Marketing

By Win Salyards , Marketing Coordinator at Heinz Marketing. An often overlooked part of content marketing is where it aligns with sales enablement. Marketers can get hung up on developing easy-to-produce content for potential customers while forgetting the need for internal or limited customer-facing bottom-funnel assets. So with that in mind, here are 5 asset types for your sales teams to use during the sale.

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The Top 20 SaaStr Tips to Getting a SaaSt Start-Up Going

SaaStr

Q: What are the top 20 pieces of advice for building a successful SaaS startup? Ok my top list, with a SaaStr article on the topic: Take your time to find a great co-founde r. It may seem like you are in a hurry, but in the end, anything less than a great co-founder will set you back. A bit more here. Find a co-founder complementary to your skills, ideally.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Now is the time to relaunch your website

Martech

“Think of your website as a 24/7/365 lead generation engine,” said Lynne Capozzi, CMO of digital experience powerhouse Acquia. “It sells while you sleep. And the cost of producing website content is 62% less than traditional marketing and it generates about three times the leads.”. An internal study conducted by Acquia found that in 2020 over half of transactions with its customers were digital, said Capozzi, speaking at a recent MarTech conference.

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Sales Productivity Tips for Collaborative Teams

Sales Hacker

Burnout is a real problem for many high-performing teams. It’s hard to find a “better” example than in sales, where the annual turnover rate in the United States averages at 34%. And who could blame them? Sales is one of those jobs where you sink or swim based on your efforts. Talking to leads, engaging with prospects, cultivating deals – every aspect of sales productivity has a direct impact on a business’s bottom line and often on a sales professional’s compensation.

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Record growth for CDPs in 2021

Martech

Customer data platforms have had a banner year in the first half of 2021, according to the latest report from the CDP Institute. The CDP industry has ballooned to an estimated $1.6 billion in revenue, according to the report. This includes worldwide CDP product sales, as well as CDP components within marketing suites, message delivery systems and e-commerce platforms, but doesn’t include related services or in-house data development projects.

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Personalized Marketing Reduces Bounce Rates, Increases Form Fills

Salesforce

Through tailored web experiences, Zebra Technologies reduced their website’s bounce rates by 45% and increased their form completion rates to 29% in just 24 months. In addition, this analytics, hardware, and software services company has met their lead generation, customer engagement, and customer retention goals. What do they attribute to their success?

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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10 awesome reasons to attend MarTech

Martech

If you’re eager to leverage marketing technology to create data-driven customer experiences , build high-performing teams , and streamline marketing operations , join us online, September 14-15, at MarTech … for FREE. Your All Access pass unlocks two days of world-class programming, including: Dozens of tactic-rich sessions featuring real-world experts and cutting-edge solution providers.

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Email Testing: Create a Plan for Sending Personalized Email at Scale

Salesforce

To send out a personalized customer email campaign, you’ve worked diligently with marketing and other departments to craft the perfect email message. You’ve gathered engaging creative, drafted compelling copy, segmented the ideal audience, and aligned all of your customer preferences and data points. But without a proven email testing plan in place, all of this work may come to a halt the moment you hit “send.” With the right email testing strategy, the end experience is

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The Benefits Your Business Can Get Using Renewable Energy

Sales Pop!

You are the owner of a large business and have multiple office locations in and around the country and even in other countries. For improving the quality of your business and promoting in some CSR activities you wonder how good an idea it would be if you can power up all your offices and branches all using renewable energy such as solar energy. For this, you need to have a good electrician to keep up with the pace of the work of your company.

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These Slack Tricks Can Boost Your Productivity at Work

Salesforce

By now, you’ve probably heard a lot about Slack. Maybe you’ve even learned the basics of what it is and how to use it. But to really get the most out of it – to boost your work productivity – there are some tips and tricks you’ll want to know. Some of them are about simple etiquette: Like how to collaborate easily, without feeling you need to be online all the time.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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PK Employee Spotlight: Senior Data and Analytics Manager Stu Teel

Concentrix Catalyst

Every month, we like to highlight a few of our exceptional employees and give them a chance to share more about themselves and what they enjoy most about being a […]. The post PK Employee Spotlight: Senior Data and Analytics Manager Stu Teel appeared first on PK.

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7 New Features To Know About in the Latest Marketing Cloud Release

Salesforce

Marketers are still working to overcome critical data gaps to provide the connected digital experiences that customers expect. In fact, only 37% of marketing leaders are completely satisfied with the quality of their data. The latest Marketing Cloud release offers new features to help you get more from your data. You can explore new ways to consolidate information, pull powerful insights from your analytics, and use artificial intelligence (AI) to up your marketing-personalization game.

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Google’s universal search results bid for placement and may be influenced by clicks

Search Engine Land

In the Search Off The Record podcast, Gary Illyes of Google described how Google ranks news, images, videos and other indexes within the main search results. Please visit Search Engine Land for the full article.

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Interactive Self-Paced (Asynchronous) Learning is Better Than Ever

The Advantexe Advisor

Business leaders, mangers of people and processes, and HR Business Partners have heard all the excuses millions of times about how employees in need of critical skills like Business Acumen can’t make it to the stand-up training session: “I’m too busy”. “It’s going to be boring”. “How can they teach business acumen in a couple of days when it takes years in a university program?

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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Kevin Dorsey, VP of Inside Sales at PatientPop Shares the Cutting Edge Techniques for Building Trust in Today’s Competitive Market

SaaStr

As the sales landscape evolves and buyers grow more independent, it can be tricky for sales teams to figure out how to build trust and connect with their prospects. Kevin Dorsey, the VP of Inside Sales at PatientPop , shares insight on what it takes to achieve your most important sales objectives while fostering genuine relationships with your buyers.

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Google now limits one ClaimReview element per page

Search Engine Land

Previously, Google’s guidelines allowed for multiple Fact Checks per page but that has changed. Please visit Search Engine Land for the full article.

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SalesLoft at SaaStr Annual – Announcement and Press Release

SaaStr

SalesLoft, the First Ecosystem Partner of SaaStr Annual 2021 Conference . SAN FRANCISCO, CA – June 22nd, 2021 – SaaStr Annual , the world’s largest non-vendor B2B software conference, is proud to announce that SalesLoft will be joining the conference this year as a partner exhibiting the first ecosystem in the conference’s history. SalesLoft’s Sales Engagement Cloud Ecosystem will highlight key brands supporting sales and support teams, while providing a sample of SalesLoft’s partnering power fr

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Our Latest Podcasts: Improve Your Competitive Advantage

Force Management

There are numerous ways you can improve your sales organization's competitive advantage in the market. This month's episodes cover multiple tactics you can implement into your talent management approach and your sales team's go-to-market approach to improve your company's overall ability to compete. We even have a special guest this month. Sales Leader Veteran John McMahon joins John Kaplan to discuss takeaways from his new book, “The Qualified Sales Leader”.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Display & Video 360 gets new frequency and reach metrics

Search Engine Land

The real-time view of reach gains may help advertisers better evaluate campaign performance. Please visit Search Engine Land for the full article.

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Win Together—Core Principles

Sales Pop!

In wrapping up this series on Win Together, let’s explore its core principles. 1. Peace. Needless to say, the world has changed drastically, especially in the last 50 years. But let’s go back 2,000 years to ancient Rome. If someone wanted to send a message from Rome to Jerusalem, it would take at least a couple of weeks to arrive. In fact, that time frame didn’t change much for over 1,800 years, until we were well into the 19th century.

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Twitter pilots a new product carousel that can appear in profiles; Thursday’s daily brief

Search Engine Land

And, ways to prioritize your mental health as we step away from the pandemic. Please visit Search Engine Land for the full article.

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How Employee Journey Maps Help Leaders Know What Employees Expect

Salesforce

Nice guys finish last. Grow or die. If you build it, they will come. We’ve all internalized business maxims like these. But many are ready to be thrown away. We’ll debunk a couple of business misconceptions around employee journey maps that may be hindering your business success. Read The Leader’s Guide to Employee Wellbeing. Learn how you and your team can track and address stressors during busy, dynamic work days.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.