How Your Email Campaigns Harm Your Results
Iannarino
AUGUST 6, 2021
The Gist: We have reached peak email prospecting, the point when its effectiveness begins an inevitable decline. Two emails aren’t better than one, and any more than two undermines your goals. It’s time to reimagine email’s role in prospecting. Every day, your clients wonder if they’ve been sentenced to one of the lower levels of Hell, perhaps a floor or two above politicians and attorneys.
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