Tue.Aug 10, 2021

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Questions Are More Than Just For Info

Tibor Shanto

By Tibor Shanto. Questions are the weapon of choice for consistently successful salespeople, so listen up the half that aren’t making quota. But most sales professionals don’t approach question in a strategic fashion, meaning going beyond the obvious. But done right, there are dimensions to questions that can help in prospecting and lead to a more meaningful Discovery.

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How to Get More Followers on Instagram (Without Buying Them)

ConversionXL

90% of Instagram users follow at least one business account and 83% of people discover new products through their Instagram feed. Amassing a large following on Instagram can help you at every stage of the marketing funnel—from bolstering brand awareness to driving conversions. In this post, we’ll walk you through how to use Instagram to get in front of more people and incentivize them to become engaged followers. 7 principles to effectively grow your Instagram following.

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Trending Sources

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Video Based Sales Training – Our Solution

The 5% Institute

Our mission at The 5% Institute is to teach, empower, and serve Sales Professionals and Business Owners around the world – which is why we created our video based sales training course. The 5% Sales Blueprint ; our video based sales training course, is a 100% online delivered sales training program, completely designed with the end user in mind. Find out below if our video based sales training course may be the right fit for you or your business.

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Crossing the line on creepy: Tuesday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and are you being creepy? No, I’m sure you’re not, but you know what I mean.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Dear SaaStr: If We Have Two Overlapping Products is it Better to Have One Sales Team or Two?

SaaStr

Q: If We Have Two Overlapping Products is it Better to Have One Sales Team or Two? It’s almost always better to have different sales teams handling different products. Why? If for no other reason — Incentive Alignment. Sales reps work on commission, and they are driven almost entirely by what they get the most commission for. When they sell 2 products, the #2 product almost always gets less attention.

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How customer-obsessed marketers succeed with personalization

Martech

In 60 minutes, learn how to simplify the personalization process and use resources more efficiently and effectively. Hear about: Forrester’s latest research into personalization trends Insights and tools to help make the personalization process work from special guest Rusty Warner of Forrester Success stories and lessons learned in determining the right approach to personalization from marketing experts at Sleep Number, Dow Jones, and TIGI.

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PODCAST 173: Training Leaders Create Leaders with Keith Daw

Sales Hacker

In this episode of the Sales Hacker podcast, we have Keith Daw , VP of GSD and Trainer at McDonell Consulting Group , where he ‘Gets Stuff Done’ and teaches the Sandler Training methodology. Join us for a great conversation about how training has changed in the current landscape, overlooked but essential qualities of leaders, and how to apply the four S’s in training. powered by Sounder.

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Verint announces plans to acquire Conversocial

Martech

Customer engagement company Verint announced its upcoming acquisition of conversational AI platform Conversocial. The deal will add AI conversation and messaging capabilities to the Verint Cloud Platform, which supports cross-channel engagement for brands like Sephora and British Airways. These capabilities help marketers adapt to one-to-one strategies, where consumers expect to be heard.

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What Is Work Really Like Today? Leaders and Employees See Things Differently

Smarter With Gartner

As employers forge ahead with future-of-work strategies , they may think they’re addressing employees’ growing demands for hybrid working models and increased flexibility, but Gartner data shows a chasm exists between executives and employees over what is actually being delivered. Failing to acknowledge these sentiment gaps could fatally damage employee experience.

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How to Succeed at Taking a Day Off [PODCAST]

Sandler Training

Mike Montague interviews Susan Sykes on How to Succeed at Taking a Day Off. The post How to Succeed at Taking a Day Off [PODCAST] appeared first on Sandler Training.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Sales Statistics: 20 Proven Stats that Will Change Your Approach

Lead Fuze

Change Your Sales Process Tactically Through These Sales Statistics. As an analytical person, I’m always looking for data to confirm assumptions. Understanding these sales statistics can help you make critical decisions, but ultimately you are going to need to test what works for you. Whether you’re trying to sell via e-mail, calls, or social media, there tends to be an awful lot of guesswork involved.

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Google Ads will soon block ad targeting based on age, gender or interests of people under 18

Search Engine Land

In the coming months, Google Ads will be expanding safeguards to prevent age-sensitive ad categories from being shown to teens. Please visit Search Engine Land for the full article.

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How is HBO Max handling their data challenges?

Martech

In today’s always-connected, always-on world, the volume and velocity of data available to senior marketers like you are unprecedented. And as customers demand increasingly personalized experiences , having mountains of data at your fingertips doesn’t seem like a bad problem to have. But… do you know what to do with it? Join us online at MarTech , September 14-15, for FREE to learn first-hand insights from Su Kwon Kelsay, SVP of Marketing Technology and Operations at HBO Max.

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Instagram is adding more e-commerce support with ads in the Shop tab

Search Engine Land

The test is currently limited to a handful of retailers in the U.S., but the ads, which are already showing domestically, will be rolling out globally to users in the coming months. Please visit Search Engine Land for the full article.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Who Is OUR Buyer?

Partners in Excellence

People like Hank Barnes , Scott Gillum , Ardath Albee , and Maureen Blandford are doing some great work in helping us rethink the question of “Who is our buyer?” In addition to helping us define our buyers in much richer terms, they are helping us think about how to incite them to buy. For years, we’ve had concepts around “Ideal Customer Profiles” and “Personas.” We’ve characterized our customers with things like firmographics and demographics.

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Google adds author URL property to uniquely identify authors of articles

Search Engine Land

Google added a new recommended author.url property to the article structured data documentation. Please visit Search Engine Land for the full article.

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4 Powerful Ways to Prove Sales Enablement ROI and Escape Sales Tech Mayhem

SBI

4 Powerful Ways to Prove Sales Enablement ROI. By George Donovan, Allego. The era of rep-centric sales enablement has arrived—and it couldn’t have come at a better time. With the uncertain economy, the rise in hybrid teams due to the pandemic, and tightening budgets, it’s more important than ever for companies to equip their sales teams to produce at the highest level.

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Google’s legacy structured data testing tool now is gone

Search Engine Land

Google replaced it with navigational page to direct you to the Google rich results tool or Schema.org tool. Please visit Search Engine Land for the full article.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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14 Ways AI Can Revamp the Sales and Marketing Processes

Veloxy

As time passes, there seems to be more and more tech tools at our disposal. These advancements offer businesses a solid opportunity to reflect on what is and isn’t working optimally in their day to day operations. It also helps pin point what exactly needs improvement and how tech can help companies work smarter, not harder. Artificial intelligence is among the most influential technologies of our time which business leaders across an array of industries can eagerly embrace.

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Hear me out: FLoC, but as a matchmaking service; Tuesday’s daily brief

Search Engine Land

And, how to maintain organic performance when merging multiple websites. Please visit Search Engine Land for the full article.

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Will the promise of true marketing automation finally be realized?

Martech

Circa 2004, the marketing world was buzzing with a new trend: marketing automation. Robust new platforms burst onto the scene, opening up a world of possibilities for marketers to get more done in less time. What was the promise of this new category? That marketing automation would take away all the tedious, repetitive marketing tasks that marketers hated, freeing them up to focus on more creative and strategic projects.

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Sales Strengths – 5 x To Improve Performance

The 5% Institute

In this article, we’ll explore the top sales strengths that we’ve identified in our best Students; as well as the attributes of the top 5% of sales performers. The positive thing about sales strengths – is that people aren’t born with it. You can easily implement these, as long as you practice discipline, consistency , and have a growth mindset. Read on to learn our five required sales strengths.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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How to Be a Good Salesperson: 10 Useful Tips From the Pros!

Lead Fuze

Want to know how to be a good salesperson? Every time we hire new reps the ones we want are the ones that want training, the ones who are constantly wondering how to be a good salesperson. Not many people are born natural salespeople. For most, it’s a long journey that involves plenty of falling down, picking yourself up, and getting back out there.

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Is Your Sales Engagement Score a Winner?

Outreach

One of the best parts about working at Outreach is that we get to talk with sales experts every single day. Our customers are the most passionate, curious set of leaders in the business world, and we leave every conversation feeling smarter. But the area that’s particularly satisfying is when the sales engagement light bulb flashes on: “Oh, I can speed up sales motions across the entire funnel?

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