Wed.Aug 11, 2021

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A Complete Lead Generation System Geared For Success

ClickFunnels

The post A Complete Lead Generation System Geared For Success appeared first on ClickFunnels. Want more leads? Then you need to build a solid lead generation system. And that’s exactly what we are going to discuss today. Ready to grow your business faster than you ever thought possible? Continue reading…. Table of Contents Understand The Big Picture Create a Super Valuable Lead Magnet Create a Landing Page for Your Lead Magnet Create a Frontend Offer That’s Within The Impulse Buy Range Test Your

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Storytelling In Sales – How To Do It Effectively

The 5% Institute

One of the most powerful ingredients you can add into your sales process , is storytelling in sales conversations. From the Bible to the Quran; and from The Epic of Gilgamesh to modern movies and your Netflix TV show stream – stories have been used for thousands of years to share ideas, knowledge, and entertainment. So why are stories so powerful; and how can it be useful in a sales context?

Clients 145
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Trending Sources

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How to Get Sponsorship for Your Business, Book or Podcast

ConversionXL

When your business, book or podcast needs additional support, sponsorship can make a huge difference. Not only do corporate sponsors offer the capital to help you forge ahead, their backing brings new contacts and exposure to new audiences that can take your project to the next level. But it’s not as simple as reaching out to a company you want to collaborate with and putting their name on your website in exchange for cash.

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Top social media monitoring capabilities for brands

Martech

Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users across the globe are flocking to social media platforms in record numbers and adding their voices to your brand’s narrative. With social media tools, brands can capture a wealth of measurable insights from the consumer data that social networks provide.

Angle 132
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Marketing Campaigns and Supply Chain

Heinz Marketing

By Payal Parikh , Director of Client Engagement at Heinz Marketing. A successful marketing strategy involves strong inter-department alignment. It is crucial for sales and marketing to be aligned. For a greater marketing conversion, you need an efficient sales program. For efficient and more predictable sales, you need a solid marketing program. You need a cohesive approach that includes both sales and marketing.

Campaign 115
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Google updates policies on targeting minors: Wednesday’s Daily Brief

Martech

Good morning, Marketers, and how do your customer’s view the people they message with on the other end of the WhatsApp? The email? The ad sender? I suspect that as a journalist who reports on the marketing landscape, I’m a little more lenient. And nervous. If I’m waiting for contact lenses to arrive in the mail, I’m aware of the many steps between the confirmation email I received, the helpline I can call, and the in-store associates behind the counter who can re-confirm to me that my new eyes a

UX 112

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The power of AI can deliver an extraordinary customer experience

Martech

Artificial intelligence is transforming the way businesses operate. And even more so, AI promises meaningful customer experiences to build deeper brand loyalty and long-lasting customer relationships. But how do you ensure your customer experience is personal, relevant and human when using AI and machine learning to improve CX? Join CX Journey’s Annette Franz with Redpoint Global’s Steve Zisk as they explore the impact of artificial intelligence on your customer.

Customers 105
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Dear SaaStr: My Marketing Team Doesn’t Do Enough. Should I Fire Them?

SaaStr

Q: I have a SaaS startup. I feel my marketing team does not make enough efforts. Should I fire the team? No … take that concern and energy and instead bring in their boss. Top your team and see what happens. Go find your real VP of Marketing. She’ll then figure out who on the team to keep, who to let go, and where to upgrade. Until then: First, start measuring things.

Pipeline 104
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Asking The Wrong Questions!

Partners in Excellence

Our engagement strategies are, too often, failing us. I suspect it’s because we are asking the prospects (and perhaps ourselves) the wrong questions. At the lowest level of execution, we ask if they are interested in learning about our products or solutions. Or sometimes we are presumptive and tell them, without their asking. We are taught to ask about needs, but getting answers to those questions means the customer is actually fairly advanced in their buying journey.

Finance 97
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You’ll Know if That New VP is Going to Fail at the First Board Meeting

SaaStr

% of new VPs that succeed that “just need a little more time” to: * close more deals * generate more pipe * meet customers * understand the product better * etc. etc. 0.239%. Give them freedom to run. Time though … the good ones put points on the board fast. — Jason BeKind Lemkin (@jasonlk) August 11, 2021. A ways back at SaaStr, we did a post “If Your VP Sales Isn’t Going to Work Out — You’ll Know in 30 Days” At first, so many VPs of Sales I know hated the post.

Meeting 101
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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How Business Simulations Drive Business Improvement

The Advantexe Advisor

One of the hardest skills to develop in 2021 and beyond will be Business Acumen. In the new workplace where employees are working extremely hard in the hybrid work environment and the integration of work, life, and learning will become even more volatile, complex skills like Business Acumen will need new approaches in order to be addressed and learned.

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84% of Marketers Say Customer Expectations Are Changing Their Digital Strategy

Salesforce

Digital transformation isn’t just a buzzworthy phrase — it has quickly become the reality for marketing organizations around the world. Eighty-four percent of marketers surveyed in our latest State of Marketing report said customer expectations are changing their digital strategies. As that transformation continues, they also indicated their jobs have become more important.

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Highspot Recognized for People-First Culture

Highspot

Forbes, Fortune and Great Place to Work® honor Highspot for the second consecutive year. SEATTLE, Aug. 11, 2021 /PRNewswire/ — Highspot , the sales enablement platform that increases the performance of sales teams, today announced another year of top-tier recognition for its business growth and culture. Highspot has been named to the Forbes Cloud 100, the annual definitive ranking of the top 100 private cloud companies in the world.

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What’s the Best Time of Day and Week to Make Cold Calls? | #AskJeb

Sales Gravy

On this #AskJeb, Jeb Blount takes a question from Jennifer who is looking for the best times of the day or week to make outbound cold calls. Jeb offers three of his best Fanatical Prospecting tips for timing prospecting calls. You may be surprised at his answer. Listen above or watch the video below. Pro Tip: Play this at your next weekly sales meeting.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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3 Steps to Build a Strong Post-Merger Culture

Smarter With Gartner

Executives involved in mergers are typically diligent in planning each step — from discovery to closing — but they often fail to map out a vision for the post-merger culture or define how to get there. Despite immense pressure to integrate behaviors quickly, combining two separate cultures can be a daunting task. But waiting won’t magically create the needed mix, and a strong culture is vital to a successful integration.

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Customizing Nimble CRM for the Signage Industry [Video]

Adaptive Business Services

One of the nicest things about Nimble CRM is that it can be highly customized in order to meet your specific needs including as a Signage CRM …. A dashboard, which Nimble calls the Today Page, where you can choose from 10 plus widgets to show the information that is most important to you. Up to 1,000 custom data fields in a wide range of field formats.

CRM 77
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Google rankings fluctuation, pages are dropping and reappearing in the index; Wednesday’s daily brief

Search Engine Land

Plus, structured data testing tool changes. Please visit Search Engine Land for the full article.

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The Web-Educated Buyer versus the Salesperson Expert

David Meerman Scott

Your salespeople should assume that they are the last place a buyer goes, not the first. They must assume that very little of their knowledge is proprietary.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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What is systems thinking, and why should you care?

Membrain

When you have a problem with someone at work - perhaps an employee or a boss - what is your process for solving it?

Process 80
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Virtual Selling Techniques: 6 Best Ways to Engage Buyers and Increase Sales

VanillaSoft

More than ever, we’re rethinking the ways we do business and communicate with prospects. But that’s no surprise, because what hasn’t COVID changed? The pandemic accelerated our reliance on technology and online interactions. And digital activities that were on the rise pre-pandemic — like virtual selling — have only become more critical to master. Way more than just a solution to social distancing, virtual selling allows you to expand and flow within the marketplace seamlessly, which is ideal fo

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Our Affordable Virtual Sales Training Course

The 5% Institute

Our mission at The 5% Institute is to teach, empower, and serve Sales Professionals and Business Owners around the world – which is why we created our virtual sales training course. The 5% Sales Blueprint ; our virtual sales training course, is a 100% online delivered sales training program, completely designed with the end user in mind. Find out below if our virtual sales training course may be the right fit for you or your business.

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How Referral Selling Saved the Day When In-Person Was No Longer an Option

Sales Hacker

Sweaty handshakes. Crappy hotel bars. Endless small talk over warm beer. Let’s face it: in-person sales… wasn’t always the greatest experience. Few people are going to miss long nights on the road and having to bunk with coworkers. But what about the good parts? Talking to customers and partners who share the same passion. Building relationships that span entire careers.

Referrals 119
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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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A loyalty boom for David’s Bridal using mobile wallet technology

Martech

David’s Bridal, a US-based retailer that specializes in wedding dresses and formal wear for proms and other events, had a problem. Their legacy printed coupon system was complicated for their both customers and store associates. But updating the system was no small task. The company started in 1950 as a single bridal salon in Florida and has grown to an international brand.

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These 8 Zoom Apps Will Give You Sales Superpowers

Gong.io

If you’ve been keeping up with Gong Labs (where we publish data on millions of sales calls) you already know this: Deals are 127% more likely to close when video is used at any point during the sales process. That’s up from a 41% in 2018 when we first ran this analysis. Work-the-zoom is the new work-the-room. To get even more rapport, opportunities, closed-won dollars, everything out of your video calls, check out these 8 Zoom Apps.

CRM 62
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Maximizing The Value Of Your Unstructured Content For Sales

Sales Pop!

Today, virtually every business is overwhelmed by data. But of all the kinds of information being created and flowing into organizations, unstructured content is, unsurprisingly, the most difficult to manage. Composing between 40 and 80% of an organization’s data flow, depending on the size and industry, unstructured data is the fastest-growing type of content , and consists of audio-visual media, webpages, documents, and presentations.