Mon.Aug 30, 2021

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The Monday Morning Breakfast For Champions Podcast – Episode 36 – Scott Lesse

Tibor Shanto

Subscribe today, and take the Breakfast on the go! Scott Leese is one of the top startup sales leaders in the country. Through domestic and international consulting, he has trained an army of salespeople thousands strong. Leese puts his nearly two decades of sales and leadership experience to use as the CEO & Founder of both Scott Leese Consulting, LLC; and SurfandSales.com.

Consult 245
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Spanish Audiobook for Brainfluence

Neuromarketing

Roger Dooley's Brainfluence has been translated into eleven languages, but the new Spanish reading is the first audio audio translation. The post Spanish Audiobook for Brainfluence appeared first on Neuromarketing.

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Trending Sources

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Podcast 213: Tim O’Neil on Growing Organizations to Break the Predictable Growth Model

JBarrows

Tim O’Neil, CRO at Alation, joins John this week to continue to conversation from the last few weeks about the new career path of the SDR. They discuss a new model of how to grow organizations internally to break the predictable growth model that could be the novel way companies go to market. This episode is: for leadership to take back to your org and think about if this is a good idea to implement, and if you’re a rep, you should pay attention to the companies that are currently going th

Growth 145
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The Proven Sales Process Steps To Close Easily

The 5% Institute

In this article, we’ll detail the proven sales process steps that works perfectly for Sales Professionals and Business Owners in service based and consultative industries. Learning, implementing and following a sales process is one of the most important things you can learn in sales. A sales process will give you consistency and will simple to use framework to guide your potential clients towards the sale.

Closing 145
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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5 Interesting Learnings from Freshworks at $400,000,000 in ARR

SaaStr

Freshworks has filed to go public, one of a next wave of U.S.-Indian SaaS hybrid super success stories. Headquartered in the U.S., but with 3,800 of 4,300 employees in India, and customers spread across the globe — Freshworks is a great example of the future of SaaS. Started 10 years ago as “Freshdesk” and a low-end / SMB helpdesk to rival Zendesk, Freshworks has since expanded its product footprint across IT management (Freshservice) and CRM (Freshsales) to a stunnning 49% gr

Represent 136
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Writing customer stories to improve team collaboration

Martech

For a long time, we’ve taken a very task-centric approach to marketing. While having each owner write out their own task is quick and easy, and oftentimes a good way to work, writing work in a story format may be better for instilling the value of team collaboration. The story approach has been long used by agile software teams, and you may be familiar with the term “user stories.” User stories were created to get rid of heavy documentation and to spur a conversation with the team. .

Customers 117

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3 stages of SEO automation

Martech

The SEO industry has a large problem: an overwhelming lack of resources and available talent. This becomes more apparent at the enterprise level, where data sets are vast, dense, and complex, making it difficult not only to make sense of the data but to act on it. Not to mention the numerous SEO tools are advanced and great at pointing out issues to SEOs, but lack the ability to actually “do SEO.”.

UX 116
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Sales Pipeline Radio, Episode 256: Q & A with Jamie Shanks @jamietshanks

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Pipeline 115
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On Qualifying!

Partners in Excellence

Qualifying our prospects/customers is critical for sales people. We want to make sure we are pursuing the right opportunity, that the customer has a compelling need to change, and that they are serious in considering our solutions/services. Sadly, too many sales people do a poor job of qualifying, chasing deals that both waste customer and our time.

Contract 100
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Lead Generation with Marcus Chan

criteria for success

Happy Monday, Let's Talk Sales listeners! This week's guest is Marcus Chan! Marcus is the Founder and President of Venli Consulting Group , which specializes in helping businesses, sales professionals, sales leaders, and anyone who is in sales supercharge their results through high-performance training and coaching systems. Marcus was recently recognized by Salesforce as one of the 16 Sales Influencers You Should Know!

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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How to Succeed at Performing Under Pressure [PODCAST]

Sandler Training

Mike Montague interviews Alison Escalante on How to Succeed Under Pressure. . The post How to Succeed at Performing Under Pressure [PODCAST] appeared first on Sandler Training.

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How to Be True to Yourself as the Only In the Room with Amyra Rand

Sales Hacker

Amyra looked up to a female VP of sales early in her career. She appreciated the way she looked at things, the way her brain worked, and how she always knew the right questions to ask. In a room full of men, she was 100% herself. She wasn’t afraid to laugh or be feminine. One day she told another colleague, “I really appreciate the way she interacts in a room.”.

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How Google and Yelp handle fake reviews and policy violations

Search Engine Land

A side-by-side analysis of Google and Yelp’s respective approaches, policies and punitive measures. Please visit Search Engine Land for the full article.

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5 Signs It’s Time to Improve the Quality of Your Sales Data

Sales Hacker

Businesses have been worshipping big data for some years already, but unforeseen events in 2020 and 2021 made it clear that revenue rests on sales data. The pandemic turned markets and sales expectations upside down, leaving only 27% of CEOs feeling confident they’ll see revenue growth in the next 12 months. Business buyers are operating on tight budgets, and 36% of consumers intend to cut their spending this year, compared to 19% who gave the same answer at the beginning of 2020.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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7 Reasons to Invest in Ethereum: The Perfect Buying Opportunity

Sales Pop!

Ethereum is one of the largest and most popular cryptocurrencies on the market. It is the second-biggest cryptocurrency in the world outside of Bitcoin and has proven itself as one of the safest and easily accessible cryptocurrencies easily transferable worldwide. Ethereum was created by Vitalik Buterin and was officially introduced in 2015. Since then, it has gone through a series of crashes and surges, just like many other cryptocurrencies on the market.

Finance 87
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Four tools to check for title changes in the SERPs

Search Engine Land

These tools let you see whether Google changed your title, the date it changed and what it was changed to. Please visit Search Engine Land for the full article.

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Defining your brand: Marketoon of the Week

Martech

This week’s Marketoon takes a closer look in the decision making that goes into branding. Fishburne’s take: The Brand Onion rarely passes the “Factory Floor Test” — could you share it outside of the Marketing Ivory Tower without being laughed out of the room? The strongest business communication is just plain English. I like this perspective on Brand Onions from Leo Rayman: “ Agreeing on a succinct form of words to define a brand remains a valuable exercise – not knowing what you sta

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Google says title changes don’t impact rankings

Search Engine Land

“This just changes the displayed titles, it doesn’t change ranking or takes [sic] anything different into account,” he elaborated. Please visit Search Engine Land for the full article.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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12 Advantages and Disadvantages of Owning Your First Franchise

Hubspot

Think of your favorite fast-food restaurant — are there multiple locations? Is it even available in different countries? If you answered yes to both, this is likely because it’s a franchise. There is an original business owner, but independent parties have bought into the business and opened their own locations. So rather than one person managing hundreds and maybe thousands of sites, each store may have a different manager, but they all follow the same rules.

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Zendesk acquires Cleverly.ai

Martech

Customer service and sales software company Zendesk has announced its acquisition of AI-powered support solution Cleverly.ai. The acquisition aims at further boosting Zendesk’s agent and admin productivity tools, adding to such offerings as Zendesk macro suggestions (based on ticket context in order to increase agency efficiency), as well as Answer Bot (a chatbot which can answer routine questions or escalate to a live agent) and Content Cues (which identifies content to be refreshed based on cu

Service 78
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How To Stop Sucking by Understanding and Changing Your Sales Metrics

Understanding the Sales Force

The CDC is back to focusing on COVID case numbers. Earlier this summer, Massachusetts was reporting fewer than 100 new cases each day but more 1,000 new cases per day have been reported for the past two weeks. That particular metric supports the narrative that the Delta variant is spreading but it does not tell the real story that allows us to assess our risk.

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How to Succeed at Performing Under Pressure [PODCAST]

Sandler Training

Mike Montague interviews Alison Escalante on How to Succeed Under Pressure. . The post How to Succeed at Performing Under Pressure [PODCAST] appeared first on Sandler Training.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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Trends behind the Google title tag changes; Monday’s daily brief

Search Engine Land

Plus, submit a pitch to speak at SMX Next. Please visit Search Engine Land for the full article.

Pitch 84
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Quick! Grab These 6 Sales Follow Up Emails to Speed Up Your Deals

Gong.io

I used to hate the waiting game. Refreshing my inbox. Checking phone notifications. Hoping for a sign of life – anything to know my deal was still on track. That was before I leveled up my email follow up game (no following up, circling back, or touching base). These 6 sales follow up emails are everything you need to go from hoping it will close to controlling the conversation so you can speed up your deal.

Follow-up 107
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What Is Order Management? And Why Should Your B2C or B2B Care?

Salesforce

In ecommerce, few things top the excitement of receiving a package on your doorstep. For consumers, successful delivery marks an anticipated finish line. For businesses, order fulfillment means profitability and continuity. What is order management? It’s everything that makes this experience possible. Make the most of order management. Learn to streamline systems beyond the buy button to connect with customers and build brand loyalty.

B2C 98
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Building trust with your customers: Monday’s Daily Brief

Martech

Good morning, Marketers, and how will you build trust with your customers today? Those familiar with how branding works understand that your customer has an image of your brand in their mind, and that every time they engage with the brand, that image improves or declines. How can you improve your brand’s favorability? By allowing your customer to trust you more.

Trust 104
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Why Value-Added Customer Experience Is the Future for Energy and Utilities Companies

Salesforce

Changing customer expectations means utilities find themselves in a transitional period. These transitions introduce a new competitive landscape, even in regulated states where customers do not have a choice in their service provider. Now, the ability for utilities to add value to the customer experience is more important than ever. Utilities need deep research and data analytics to meet customers where they are.

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Your Sustainability Initiative Needs a Supply Chain Strategy

Salesforce

Climate change is without a doubt, the most complex challenge humans have ever faced. Businesses have the scale and resources to make a major impact on global warming, but often overlook a big culprit of carbon emissions – the supply chain, where 80% to 90% of environmental and social footprint lies in most industries. Without the right tools, tracking emissions data within the supply chain is particularly difficult.