Wed.Sep 01, 2021

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What human salespeople can learn from fungal “sales associates”

Membrain

Daniella Floss is the manager of Rhizosphere Research at Valent BioSciences. She’s a leading expert on the topic of communication between plants and fungus, and her work is changing the way humans conduct agriculture.

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Our Latest Podcasts: Skills To Drive Numbers Up

Force Management

Your number one priority is always to drive numbers up, but your number one job is to help your salespeople grow, improve and become top performers. Fortunately, those two tasks go hand in hand. Use these episodes to meet your sales reps and managers where they are and help them build the skills and capabilities they need to become elite. Be sure to share last month's final episode, The Brandon Burlsworth Story , with your team.

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Sandler Research Center Report: What Buyers Want Now

Sandler Training

Within the professional buyer/seller environment, preferences and practices have altered dramatically since the spring of 2020. The post Sandler Research Center Report: What Buyers Want Now appeared first on Sandler Training.

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Marketing transformation is accelerating: Wednesday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and Happy September! This is a big month for us and our readers. The MarTech conference is just around the corner, on Sept. 14 and 15. ( Free registration here. ) And even before that, our annual MarTech Replacement survey

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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What Is Insight-Based Selling?

RAIN Group

Insight selling is the process of creating and winning sales opportunities and driving change with ideas that matter. There are two applications of insight selling: interaction insight and opportunity insight.

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Mediavine open sources its WordPress theme framework

Martech

Trellis, the WordPress theme framework used by customers of ad management platform Mediavine, has been rolled out on the open internet for beta testing and is now available for purchase by any WordPress users. A theme framework is a template within which customized child themes can be developed. Trellis is already in use on over 1,000 sites run by publishers in the Mediavine network. 77% of these publishers are passing all three of Google’s Core Web Vitals (compared with 4% of internet sites ove

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5X the Spend, 2X the Engagement: Why AI Retail Merchandising Is Essential for the Holidays

Salesforce

Artificial intelligence (AI) has become the poster child for the old adage, “Work smarter, not harder” — especially when it comes to AI retail merchandising. Case in point: Einstein-driven AI product recommendations make up 4%-26% of revenue, and increase average order value (AOV) by up to 10%. Take a look at Roots , a Canadian apparel brand. They found that personalized product recommendations calculated by Einstein AI Product Recommendations delivered a 93% higher click-through rate (CTR) comp

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Myth busted! Sales performance is defined by achieved sales goal

Salesmate

Sales reps are constantly trying to close more deals and achiever their quota. However, is it fair to define sales performance based on a sales rep’s achieved sales goal? . Let’s take an example of the recent world pandemic which turned our lives upside down. Due to the onset of the pandemic, 40% of companies failed to meet their sales goals in 2020. .

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11 Sales Email Templates for Closing Deals

criteria for success

Sales email templates help you streamline your sales process! And here at Criteria for Success, we’re big believers in using and storing effective sales email templates in our Sales PlayBook. Below is a list of some of our top-performing sales templates to help you close more deals. Sales Email Templates for Closing Deals. The sales templates I've shared here have one, specific purpose: to help salespeople close more deals.

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Flat Metrics: The One Clear and Simple Sign its Time to “Top” a VP

SaaStr

Recently, I got a stunning investor update from a unicorn that grew 194% YoY last quarter. Pretty incredible at scale. But what’s more incredible the year prior, they were only growing 67%. What changed? A new revenue team. One that knew the next stage, col d. You see this time and time again in startups that are late to “top” their first set of VPs.

Growth 100
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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“How Will This Initiative Be ‘Gamed'”

Partners in Excellence

I spend my time with clients thinking about and implementing major change initiatives. We pour over data, have workshops on what we need to do, how to do it, risks, metrics, implementation plans. Ultimately, we come up with a launch program. At that point, I stick a monkey wrench into the process, sometimes frustrating the client who wants to move forward.

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Build Customer Loyalty One Call at a Time

Salesforce

Digital customer support has skyrocketed over the past three years, with double-digit adoption gains on channels such as online chat, messenger apps, and video, according to the latest State of Service report. But that doesn’t mean fewer people are calling. In fact, phone calls to customer support are holding steady. “The relevance of the phone channel is not going away, and the phone provides an opportunity to really engage with the customers at a whole different level,” said Jesser Cruz, senio

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How to write ad copy that actually converts (and 3 major mistakes to avoid)

Search Engine Land

When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and why. Please visit Search Engine Land for the full article.

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Don’t miss out on 75+ free martech sessions and solutions

Martech

Looking for a cost-effective way to sharpen your marketing skills , discover new solutions , and overcome critical data challenges ? Attend MarTech online, September 14-15, for free ! Your free All Access pass unlocks 75+ tactic-rich sessions — all available live and on-demand — that explore everyday marketing obstacles and the tactics you need to overcome them, including… Finalizing your strategy to transition from third-party cookies.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Even In-Person Shopping Is Becoming More Digital

Salesforce

The days of bleary-eyed holiday shoppers rushing from store to store may not be totally over, but they have changed fundamentally. Instead of relying on one-day-only, door-busting deals, shoppers are moving between nine different channels to discover, price-compare, and buy the perfect gift. Digital and physical channels are continuing to converge into one connected shopping experience.

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How Leilo is using technology to create a new category

Martech

Major League Soccer’s New York City Football Club is a little more mellow this year with Leilo as the team’s Official Relaxation Partner. What is Leilo? It’s a carbonated beverage made from kava, a plant from the Pacific Islands that has sedative and euphoric effects in drinks made from its root. New York’s MLS team created the “relaxation” category specifically for the Leilo sponsorship.

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WEBINAR: Morgan Ingram & James Buckley host “Invaluable Sales Lessons To Help You Build Better Relationships with Your Prospects”

JBarrows

The post WEBINAR: Morgan Ingram & James Buckley host “Invaluable Sales Lessons To Help You Build Better Relationships with Your Prospects” appeared first on JB Sales.

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Secrets to Aligning Marketing & Revenue Strategy With Marqeta CMO: SaaStr Podcast 476 and Video

SaaStr

Sales and marketing must work together cohesively to produce optimal results. But aligning the strategy is easier said than done. Vidya Peters, the CMO at Marqeta, has worked on both sides of the proverbial divide. Marqeta Board Member Amy Chang interviews Peters about her extensive experience in revenue and marketing and how to align the two strategies.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Now Offering Specialized Sales Related Services for the Signage industry

Adaptive Business Services

Big news today! In an earlier article I spoke a bit about returning to my roots … selling. I tried marketing, I failed abysmally, and I hated every minute of it. I’m a salesperson to the bone. My roots also include the industry that I still consider to be the highlight of my almost 45 year B2B sales and management career … signage and, starting today, we are offering specialized sign sales services to this market segment.

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WEBINAR: John Barrows hosts “How to Build a Scalable Sales Process Using the Kite Framework” Sponsored by FORECASTABLE

JBarrows

The post WEBINAR: John Barrows hosts “How to Build a Scalable Sales Process Using the Kite Framework” Sponsored by FORECASTABLE appeared first on JB Sales.

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How To Write A Press Release that Catches People's Attention

G2

Ancient Greeks had the God of Messengers, but modern-day companies have the King of Communications - press releases.

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After Analyzing 683,000 Cold Emails, Here’s What Works (and What Doesn’t)

VanillaSoft

Email open rates can be a depressing metric. They’re rarely high, even when they are relatively good. So how can we make the most of our emails to prospects by optimizing everything possible? We need data. Ollie Whitfield, product marketing manager for email-automation app Autoklose, analyzed 680,000 cold emails to find out what works. He says the data shows that subject lines and timing are two variables we can fine-tune to maximize our success.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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Search marketing in the dark: Google, give us more data!; Wednesday’s daily brief

Search Engine Land

Also Google said HTML title tags still used for ranking purposes. Please visit Search Engine Land for the full article.

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Why PK has become a leader in loyalty

Concentrix Catalyst

PK has recently been named a leader by Forrester Research in “The Forrester Wave™: Loyalty Service Providers, Q3 2021.” The report provides an in-depth look at some of the most […]. The post Why PK has become a leader in loyalty appeared first on PK.

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Limited Partnerships: Their Structure, Value, & Practical Examples

Hubspot

A limited partnership is a business model that can connect bold, enterprising entrepreneurs with savvy investors looking to finance lucrative, low-touch business ventures. If you fit either of those bills, thoroughly understanding the concept is in your best interest. Here, we'll explore the model further, differentiate it from similar business arrangements, review its pros and cons, and go over some prominent examples of what it looks like in practice.

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TrackStreet Joins the Inc. 5000 List of America’s Fastest-Growing Private Companies

TrackStreet

The post TrackStreet Joins the Inc. 5000 List of America’s Fastest-Growing Private Companies appeared first on Trackstreet.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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How I Use Real-Time AI to Cut my Follow-up Time by 67% and Accelerate Deals

Sales Hacker

Looking to derail a sales call? Try saying something like: “Let me send you pricing after the call.”. Or, what about: “I’m not sure about that integration.”. Maybe something along the lines of: “I’ll need to check in with my colleague on that.”. For sales reps working in fast-paced and changeable environments, it’s not always possible to have every answer at their fingertips.

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What Is MuleSoft?

Salesforce

MuleSoft has been part of the Salesforce family since 2018. We help companies achieve digital transformation by easily connecting all their business systems, including applications, data, devices, and more. If you’re wondering what MuleSoft is, know this: we focus entirely on systems integration of experiences, products, and services to help IT and business users quickly connect data from any system.

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Crypto Trading Best Practices Every Investor Must Follow

Sales Pop!

The crypto marketplace gets quite complex, as it has thousands of options to buy, sell, trade, and exchange. All coins have different values, and the volatility factor makes things even more daunting. Even seasoned traders can experience overwhelming stress, let alone beginners. But the opportunity makes the risk worthwhile because you can earn a fortune from blockchain technology.

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How IT Teams Automate for Maximum Efficiency Using Slack Workflows

Salesforce

We’ve all been there — in the middle of a project and someone needs something, immediately. We drop what we’re doing, interrupt the “focus flow,” and take care of the new emergency that just became our sudden urgency. The trouble is, this creates a backfire of productivity that could be prevented from the start. For every interruption, it can take up to 20 minutes to recalibrate.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.