Mon.Nov 29, 2021

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Sales Acceleration: A Sales Manager’s Guide

Veloxy

Salesforce is arguably the best customer relationship management system for B2B companies. While it checks a lot of boxes for Sales Managers, there’s still a lot of work that needs to be done to unlock Salesforce’s potential to accelerate sales at your company. Using the applicable insight and practices in this guide, you’ll not only help optimize and get more ROI from your Salesforce instance, but you’ll also improve sales team morale and your reputation as a champion at your company.

Sales 290
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The Monday Morning Breakfast For Champions Podcast – Episode 50 – Shane Lawrence

Tibor Shanto

Subscribe today , and take the Breakfast on the go! Shane Lawrence – Managing Partner – SMB Acuity Shane brings real-world experience and insights into the development and implementation of successful business engagement strategies. With a proven track record of sales results and entrepreneurial thinking, Shane has spoken widely on topics such as engaging small businesses, building better customer experiences and effective segmentation and is an expert on Small Business research and insi

B2B 144
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How to Use Predictive Sales Analytics to Drive Sales

Veloxy

60% of customers will shake their head NO to a sale up to 4 times before they actually say YES to it. Sadly, many sales reps miss their opportunity to get the YES when 48% of them don’t do the necessary follow-up. And when they do the needed followup, it’s driven by such things as intuition, geography, account size, the customer’s job title, or their position on a call list or spreadsheet.

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The 4 Cold Call Scripts That Actually Book Meetings

Predictable Revenue

Cold calling scripts approved by the most successful and reputable B2B sales leaders and practitioners in the sales development industry. The post The 4 Cold Call Scripts That Actually Book Meetings appeared first on Predictable Revenue.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Good morning: Back to work

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and back to work. However you chose to spend the holiday — at home or traveling, with immediate or extended family — we sincerely hope it was good for you, and a welcome respite before the succession of big holiday shoppin

Customers 115
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Google says it values all local reviews, both positive and negative

Search Engine Land

Google has updated their help documents to say it finds a mix of reviews more trustworthy. Please visit Search Engine Land for the full article.

More Trending

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The Buckets Method: A Guide to Efficient Lead Generation

Sales Hacker

Traditional cold calling is killing your company’s bottom line. If your salespeople regularly spend hours looking for leads on the phone, you’re wasting time and losing money. If your business approaches cold calling like most companies, you likely have your sales reps dialing unverified, unvetted numbers off a list you got from a data vendor or database.

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New solutions support workplace diversity and inclusion

Martech

With workers holding the upper hand in the job market, employers are under pressure, not just to provide fair compensation, but to address quality of life issues — including not just work/life balance and opportunities for remote or hybrid working where appropriate, but ensuring teams are diverse and workplaces inclusive. Not only are diversity, equity and inclusion important assets when it comes to retaining talent; they are increasingly important factors in recruiting talent too.

Gaming 104
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Are Remote Workers Better for Corporate Sustainability – Or Worse?

Salesforce

Global emissions fell by a record amount in 2020. And while the pandemic lockdowns that drove that drop were temporary, it raised one of the biggest unresolved questions for companies looking to reduce their carbon footprint: how much greener can they become simply by having fewer employees commuting into offices every day? With many companies – such as Goldman Sachs, Shopify, and Twitter – continuing to offer flexible work locations even as more employees begin to trickle back into offices, the

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Tell us if you are planning to attend in-person events in 2022

Martech

Since the pandemic started we’ve been tracking how COVID-19 has affected the way marketers attend conferences and other business events through our Event Participation Index. And, as you’d expect, overall comfort with attending in-person events has grown since vaccines became available and activities like dining and movie-going have resumed.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Xiuhtezcatl Martinez on Leveraging Your Passion To Inspire Change

Salesforce

Xiuhtezcatl Martinez is an Indigenous artist and environmental activist who uses his platform for change. He previously served as the youth director for Earth Guardians — an intergenerational organization that trains diverse youth to be effective leaders in the environmental, climate, and social justice movements across the globe. He is also a hip-hop artist, who makes music with this important message: community, power, and action will usher in a restored future for us all.

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Deloitte acquires content agency Madras Global

Martech

Deloitte Digital, a consultancy focusing on experience, announced that its parent company, Deloitte, acquired Ad2Pro Global Creative Solutions Private Limited (Madras Global) for an undisclosed sum. This acquisition is expected to enable Deloitte Digital to offer customers support in content production for campaigns, websites, mobile apps, social and other digital channels.

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Cyber Week may be giving way to Cyber Month, according to Adobe

Search Engine Land

Online consumer spend over Thanksgiving Day, Black Friday and Thanksgiving weekend have failed to outperform last year’s figures, but the full season is still expected grow 10% YoY. Please visit Search Engine Land for the full article.

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How to Succeed at Sales Certification [PODCAST]

Sandler Training

Mike Montague interviews Kevin Hallenbeck on How to Succeed at Sales Certification. . The post How to Succeed at Sales Certification [PODCAST] appeared first on Sandler Training.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Google Merchant Center now automatically displays badge eligibility for products

Search Engine Land

Merchants no longer have to manually figure out which badge is being applied to each of their items. Please visit Search Engine Land for the full article.

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Episode Nine: More Swag. Less Complexity

Sales Hacker

Write sales emails like a pro! Kristina and Will will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently. Join Kristina Finseth (Director of Growth Marketing at Interseller) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails right here, every week on Sales Hacker.

Growth 83
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Tell us if you are planning to attend in-person events in 2022

Search Engine Land

Please answer this quick, 3-minute survey and tell us how you are feeling about attending conferences in the coming year. Please visit Search Engine Land for the full article.

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Dear SaaStr: What are Some Early Signs a New VP isn’t Going to Be a Fit?

SaaStr

Q: Dear SaaStr: What are Some Early Signs a New VP isn’t Going to Be a Fit? The top one for me is when they don’t embrace the goals given to them. I see this again and again: A VP of Sales that just sort of ignores the plan for the next quarter or two. A CMO that focuses on the types of marketing she or he likes to do, ignoring what’s worked in the past.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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November 29: The latest jobs in search marketing

Search Engine Land

On the hunt for something new? Check out who’s hiring in search marketing this week. Please visit Search Engine Land for the full article.

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Dear SaaStr: What are Some Early Signs a New VP isn’t Going to Be a Fit?

SaaStr

Q: Dear SaaStr: What are Some Early Signs a New VP isn’t Going to Be a Fit? The top one for me is when they don’t embrace the goals given to them. I see this again and again: A VP of Sales that just sort of ignores the plan for the next quarter or two. A CMO that focuses on the types of marketing she or he likes to do, ignoring what’s worked in the past.

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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot

Businesses exist to make money. That's not a particularly shocking or controversial statement, but it still bears repeating. Every company has its eyes on its bottom line and, in turn, is mindful of its profit margin — the most definitive metric of how successful your sales efforts are, relative to your expenses. Here, we'll take a closer look at how to increase profit margin, go over what typical profit margins look like by industry, and see how you can gauge how solid yours is.

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Looking Beyond the Crystal Ball: How to Accurately Forecast Commissions

Sales Hacker

When done incorrectly, commission forecasting is like looking into a crystal ball: it can be misleading. In this session, we’ve brought in Ops and Finance superstars to share their exact frameworks so that you can get ahead of 2022 planning and make smarter decisions based on predictive analytics. The post Looking Beyond the Crystal Ball: How to Accurately Forecast Commissions appeared first on Sales Hacker.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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Sales Champions Know Their Numbers

Sales Coach Dew

You can’t stand at the top if you never know where you stand. As a sales coach , I’m all about goals. My goal is to help salespeople achieve their goals—both personal and professional. Every salesperson should know what their sales goals are. You might not have mastered them yet, but at the very least, you have a number you’re planning on hitting for the year.

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2021’s Hidden Sales Problem: This Playbook will 2-5X your Pipeline

Sales Hacker

There’s a big sales problem hiding in plain sight and it’s sitting right at the top of your funnel. If it’s not corrected, your team will feel the negative effects throughout 2022. . The post 2021’s Hidden Sales Problem: This Playbook will 2-5X your Pipeline appeared first on Sales Hacker.

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How Are You Showing Gratitude This Holiday Season?

Sell Or Die

In this episode of The Sell or Die Podcast, we discuss how showing gratitude to those around you is more than just a simple “thank you”. Showing gratitude is not just for the “season of giving,” it’s a state of mind. The topics we discuss are: What you’re thankful for Being specific with showing your gratitude Ways to express gratitude to others Why we’re thankful for you Being able to share the warmth of gratitude to those around you, especially your customers, really helps illuminate what’s im

Price 52
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How To Drive More Performance With A More Effective Sales Incentive Program

Sales Hacker

In this session, we’ll cover each of these problem areas and give you tools to build an incentive program that motivates sellers to perform and drives the results you’re looking for. The post How To Drive More Performance With A More Effective Sales Incentive Program appeared first on Sales Hacker.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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The Two Sides of the Deep and Wide Coin

Sales Pop!

Major account growth. It’s a noble goal pursued by all selling organizations that play in the enterprise space. The concept of expanding your business in your current large accounts is attractive for so many reasons and on so many levels. Consider the compelling statistics. Most selling organizations derive 80% of their revenues from 20% of their clients – the Pareto Principle.

Growth 52
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Olympic Gold Medalist Used Continuous Learning To Change His Business

Salesforce

From gold medalist to Salesforce Partner Be ready to grab opportunities Embrace continuous learning Focus on what matters Leverage your network. The best business lessons Trailblazer Mike McIntyre ever learned came while he was on a 22-foot sailboat. Ten months before the 1988 Olympic Games, he got a call inviting him to partner with another British sailor and compete in the Star class, a boat that is among the most complicated in the world to learn how to race.

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Cyber Monday set to be biggest spending day of year

Martech

Adobe projects between $10.2 and $11.3 billion to be spent online this Cyber Monday, which would make it the biggest e-commerce spending day of the year. This means it could run steady with last year, when $10.8 billion was spent online. The Black Friday numbers indicate a slight headwind from last year. Black Friday and Thanksgiving Day were down and even, respectively, this year.

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KO Sales | Virtual Selling For Traditional Industries

KO Advantage Group

We recently shared some insightful information about etiquette for virtual selling and how to use LinkedIn for virtual selling , but what do you do if you work in a traditional industry that hasn’t quite caught up with digital transformation? Don’t worry, we’re going to explore how to find your ideal prospects - and connect with them virtually - in a traditional industry.

Sell 62
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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.