Martech
DECEMBER 22, 2021
I know how you feel right now. It’s the end of 2021 — at last! If you work in retail, you probably want to be anywhere but here and are reading this while you’re on a lunch break, stuck in traffic or zoning out on yet another video call. So I might be asking a lot from you now, but take a minute to think about where you’ll be this time next year.
Search Engine Land
DECEMBER 22, 2021
In Part 5 of our Messy SEO series, we look at the results from Google’s title tag changes and other SERP issues affecting MarTech. Please visit Search Engine Land for the full article.
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Martech
DECEMBER 22, 2021
“2021 versus 2020, email was up 94% in volume. I would anticipate it to be up again in 2022.” Kate Adams, SVP Marketing at data and email solutions provider Validity, sees a bright future for the email channel. “If we could count the number of articles that had the headline ’email is dead,’ we’d all have a good laught, right?
Heinz Marketing
DECEMBER 22, 2021
By Tom Swanson , Engagement Manager at Heinz Marketing. “A story doesn’t work when its your story. It works when it becomes their story”. Seth Godin said that in a blog post, and it is so easy to look at that and just agree, but there is one key thing to unpack. The word “ becomes ” is the key component of that entire quote, because that is what we need to do.
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Martech
DECEMBER 22, 2021
The sheer amount of customer data available to brands almost makes fragmentation inevitable. Even when using a CDP or DMP , marketers need robust solutions and strategies to overcome these issues. “Each touchpoint is storing data about your customer about that customer journey,” said Ganesh Subramanian, Director of Product Marketing at Snowflake, at our MarTech conference.
Search Engine Land
DECEMBER 22, 2021
Rob Wilk, vice president at Microsoft Advertising, will step up to lead the platform. Please visit Search Engine Land for the full article.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Adaptive Business Services
DECEMBER 22, 2021
If I had a better way to describe it, I would. But, I don’t. It’s actually even more complicated to explain than it is to label. Yet, it’s also very simple … don’t sell. Sounds crazy, but it works. Throw every sales technique that you have ever learned right out the window. We’re about to go stealth. In its simplest form, stealth selling ditches conventional selling techniques.
Membrain
DECEMBER 22, 2021
It was with great sadness that I learned of the recent passing of Jonathan Farrington, the creator of JF initiatives, editor of Top Sales World magazine, and, most importantly, a friend to the industry and to me.
David Meerman Scott
DECEMBER 22, 2021
As we move from 2021 into 2022, many people are contemplating a life change or a major business project. Perhaps you are considering a career transition such as going freelance or starting your own company. Maybe you’re weighing a personal decision such as moving from the city to the countryside. Or you might be considering writing a book or starting a podcast.
Gong.io
DECEMBER 22, 2021
Chris. You’re so right. Coaches live to lift people up and help them succeed. The best ones have a knack for seeing people (their abilities and their flaws) and improving their overall performance. But coaching sales teams in particular can be tough. I mean, how do you coach someone when you see the results of their work (quota), and not how they work (inside their conversations with customers)?
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Martech
DECEMBER 22, 2021
Knowing your audience and what they want has always been a cornerstone of marketing, but the standard for modern, successful campaigns has grown to include what your audience cares about as well. Customers are no longer just voting for brands or products via their purchases. Now, they’re also voting for the future they would like to see the world move towards — a future in which climate change is being addressed, centuries of socioeconomic and racial injustices are being corrected and equality a
SaaStr
DECEMBER 22, 2021
If you’re in SaaS, you know the phrase product-led growth, or PLG—and it’s not going away any time soon. This is not an easy business model to maintain and grow, even if it seems like a “rocket ship” from the outside. Product-led growth and virality aren’t synonymous. When people hear “product-led growth” there’s an assumption it’s the same thing as a viral product that sells itself.
Martech
DECEMBER 22, 2021
There’s a sense of tectonic shift in the marketing technology space right now. Of course, it’s a space which has been growing and evolving at a staggering pace for some ten years. I’m talking about more fundamental change. Think of marketing automation, CRM and customer data as three of the tectonic plates which make up marketing technology’s crust.
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