Wed.Oct 06, 2021

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How To Sell Anything – A Practical Guide To Better Sales

ClickFunnels

The post How To Sell Anything – A Practical Guide To Better Sales appeared first on ClickFunnels. Jordan Belfort and his blockbuster movie, The Wolf of Wallstreet, popularized the idea of being able to sell anything to anyone, a la “sell me this pen.”. Of course, that’s an oversimplification of the sales process. It provides no context as to who the potential buyer is, why they need a pen, or what special features the pen might have — all critical components of a successful sales dialogue.

Sell 215
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Introducing Gong’s New Visual Identity

Gong.io

Few things are as comforting as the presence of a dog in the workplace. Dogs greet you at the door, humor you in the conference room, nuzzle you at your desk. They roam the halls like zombies in search of a quick morsel, a friendly glance, a belly rub. Ya, having dogs at work somehow made you forget you were there at all. Gong embraces the company of dogs as well.

Angle 153
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A change management perspective

Membrain

One thing that every sale involves is change. Unless you convince your buyer to change something in the way they are doing business, you won’t have a sale.

Sales 136
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How to Improve Qualification in Your Sales Organization

Force Management

If you want to get your sales teams working smarter, you need a well-defined sales process and qualification approach. Why do so many organizations struggle with consistently qualifying and progressing the right opportunities?

Sales 113
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Supply chain breakdown: Marketoon of the Week

Martech

Fishburne’s take: As “ Shipageddon ” roils the best laid marketing plans, marketers will have to work even closer with their supply chain colleagues so they can communicate the right messages about the right items at the right time. Holiday messaging will start earlier than in year’s past and consumers will expect higher degrees of transparency.

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Key Influences on Sales Motivation

RAIN Group

For the best sales results, you need to have a highly motivated team bringing their A-game, day in and day out. Often, it's up to sales managers to make sure their team maintains this positive and results-driven attitude. But it’s not always easy.

More Trending

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Strategies to fuel your long-term growth

Martech

After 18 months of heartbreak and hardship, business owners are ready to bounce back. Eight out of ten small businesses are fully recovered from 2020’s recession, and 94% are looking to partner with agencies to fuel long-term growth. Join growth expert Jen Spencer, chief revenue officer, SmartBug Media, who will share how SMBs position themselves for growth and where they need help, including tactics like paid search, SEO, website development, blogging and attaining customer reviews.

Growth 100
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How I Build Thriving Slack Communities for Marketers

Salesforce

It’s no secret that marketers love to connect with each other to learn, trade stories, or simply make new friends. But with so many channels to choose from, it’s hard to find a comfortable, virtual place to meet regularly. That’s why I’m passionate about building Slack communities for marketers. I’ve been using Slack within the digital marketing community long before I started working at Salesforce.

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Why (and How) You Should Modernize Your Sales Process with Hybrid Selling

Sandler Training

High performance sales teams we work with are adopting a hybrid selling approach to leverage the best practices of both in-person and virtual selling. . The post Why (and How) You Should Modernize Your Sales Process with Hybrid Selling appeared first on Sandler Training.

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Let Agents Focus on Customers (Not Notes) While on Calls

Salesforce

Do you ever call customer service only to speak with an agent who doesn’t seem prepared to help? Their slow responses accompany the sound of frantic keyboard clicking as they struggle to collect basic details about your service issue. Sound familiar? This common scenario is maddening for customers and agents alike. When service agents are expected to manually take notes on every phone call, their connection with the customer suffers.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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RollWorks announces new capabilities focused on the B2B customer journey

Martech

ABM platform RollWorks has announced the launch of Journey Events and a series of enhancements to its Journey Stages product. Journey Events will map marketing and sales activities to account progression or regression, indicating those activities which are having positive (or negative) impact on moving accounts closer to revenue. Journey Stages identifies where accounts are in their buying journey, from pre-opportunity through to renewal.

B2B 94
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Top 6 Account Management Skills To Build

Salesforce

Which account management skills should you be focused on right now? Think of it this way: Decades ago, psychotherapist Thom Hartmann proposed two mental models that described how people go about their work. The hunter mindset, based on nomadic societies, suffered from a short attention span, but had hyper-focus for short bursts of time. The farmer, based on agrarian societies, was patient and worked steadily with the understanding that he would enjoy the fruits of his labor in the future.

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3 Simple Steps You Can Take Today to Scale Sales Team Performance

Sandler Training

Here’s a big question for sales leaders: How do you transfer the level of success that one team in your organization is delivering.so that everyone else on the sales side can find a way to deliver at the same level? The post 3 Simple Steps You Can Take Today to Scale Sales Team Performance appeared first on Sandler Training.

Sales 91
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Vistar Media integrates audio OOH to reach in-store shoppers programmatically

Martech

Today, digital out-of-home technology provider Vistar Media announced the extension of its OpenRTB integrations to include programmatic access to audio out-of-home inventory. On the demand side, omnichannel DSP The Trade Desk becomes the first mover in providing audio OOH to advertisers and agencies. The inventory includes sites that are part of the network assembled by location-based audio OOH advertising and experience company Vibenomics.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Google Search Console adds new rich results status reports errors

Search Engine Land

Here are some details for the rich result reports from Google to help you perform better in the search results. Please visit Search Engine Land for the full article.

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Constant change: Wednesday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and what’s your backup plan? Monday’s unexpected outage across Facebook, Instagram and WhatsApp was just one more example of how marketers are getting the rug pulled out from them with little notice.

Launch 80
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Is Language the Most Important Factor In Building Customer Connections?

Adaptive Business Services

No matter what industry or position you work in, it’s always good business to cultivate strong customer connections. Handled well, those relationships lead to myriad positives including decreased churn, increased spend, and improved brand perception. But what goes into the process of developing them? In truth, there are numerous factors to be taken into account.

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Igniting a Reality Revolution

Gong.io

Over the last four years since Gong launched Revenue Intelligence, we’ve enabled thousands of business professionals to know what’s really happening in customer conversations. The results have been nothing short of amazing! Plus, they are also hugely inspiring for Gongsters. We are incredibly thankful to our raving fans. Their enthusiastic LinkedIn posts and thank you’s abound on social media, showcasing the power of Gong and the impact of having reality at your fingertips.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Building Trust in Sales: What You Need to Know About Ethical Persuasion

VanillaSoft

Influence your prospect’s expectations by paying close attention to every element of your first impression. You have less than a second to start building trust. Michael Reddington, President of InQuasive, Inc., breaks down the psychology of the interrogation room and how it can be used in sales. He says it’s possible to use the truth to your advantage if you keep your persuasive techniques ethical.

Trust 65
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Microsoft Advertising will deprecate ETAs too; Wednesday’s daily brief

Search Engine Land

Plus, October 8 is the Diversity Award nomination deadline. Please visit Search Engine Land for the full article.

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7 Successful Ways to Build Lists to Generate Leads

Lead Fuze

What Do We Mean By Build Lists To Generate Leads? . Marketers and salespeople can begin their lead-generating campaign after they have a comprehensive list of qualified leads. Interest or inquiries about your product or service from potential customers are established in this part. Data collection and access are required in order to generate lists of contact information, such as names, email addresses, phone numbers, job titles, and other similar information that can be used to contact a potenti

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You Buy Everything Else Online — Insurance is Next

Salesforce

Whether it’s for our homes, cars, pets, valuables, health, or lives, we buy insurance for just about everything that’s important to us. And we’re increasingly heading online to do this. Research shows that 73% of consumers want to complete an insurance quote online when looking for coverage — and nearly a quarter say it’s absolutely necessary. The industry’s response to rising digital demand.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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How (and Why) to Become an Independent Consultant

Hubspot

Maybe you’ve been working in your industry forever, or perhaps you’re relatively new to your field but have discovered that you’ve got quite a knack for making things better. Either way, you might have heard the term "independent consultant" kicked around and wondered whether or not this career move is for you. Before you march into your boss’s office with your letter of resignation in hand, let’s take a closer look at what an independent consultant is, the benefits and drawbacks of becoming one

Consult 49
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Busting the myth! Cold calling is dead

Salesmate

Have you been cold calling your prospects and reaching nowhere? Well, let’s put yourself in the shoes of the receiver for a moment. . If you received approximately 5-6 cold calls in a day, how many would you actually receive? If you picked up the call, would you be willing to listen to their pitch? Did you know that it takes 8 cold call attempts to reach a prospect?

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Universal scenarios: The key to comparing personalization technologies

Martech

In part 1 of this 3-part series , I explored different options seating personalization capabilities in a larger marketing technology stack context. In part 2 of the series , I looked at different platform components required for building a holistic personalization technology strategy. In this concluding part 3, let’s explore some canonical scenarios that you can employ to support architecture and vendor-selection decisions.

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6 Ways To Innovate Your Ecommerce Sales Funnel

Sales Pop!

During the last few years, people have shifted towards online shopping , which has led to some important changes in the ecommerce niche. Today, many business owners are focusing on the online sphere of their work and thus looking for new ways of attracting customers. That means the competition in the ecommerce niche has increased significantly – and if you want to stay successful, you need to rethink your strategies.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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3 Reputable Outbound Sales Strategies for Sure Sales Success

Lead Fuze

What Is Outbound Sales? All sales reps need to know about outbound sales strategies, but before we go ahead and discuss all that, let’s focus first on the definition of outbound sales. Outbound sales, as defined by the American Marketing Association, is the process by which the sales representatives make outbound sales calls or use other sales channels to contact prospects. .

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How & Why Objections Enable Buying

criteria for success

You view objections as negative, right? The last thing you want to hear is that objections enable buying. Well, I looked up the word “objection” and Merriam Webster's definition includes the following: a reason or argument presented in opposition. a feeling or expression of disapproval. Synonyms for “objection”: Challenge. Complaint.

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6 Sales Engagement Platforms for a Successful Sales Team

Lead Fuze

What is a Sales Engagement Platform? SEPs, or sales engagement platforms, are designed to arm your sales staff with the tools necessary for success. They enable sellers to communicate with prospective customers via a variety of channels. Through intelligent automation, sales engagement platforms can assist sellers in remaining organized and streamlining their flow of work.

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U.S. Soccer unifies the fan experience with Customer Data Platforms

Martech

Nothing brings people together like watching their national team compete on the world’s stage. The excitement unites a diverse set of fans, each with their own stories to be told. In the martech world, a tool unites customer data just like fans at a national sporting event: a Customer Data Platform (CDP). A database often used by marketers and CX teams to ingest customer data from relevant platforms and channels, CDPs provide a single, unified view of your customer.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.