Wed.Oct 20, 2021

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3 Lead Generation Strategies For The Life Insurance Market

ClickFunnels

The post 3 Lead Generation Strategies For The Life Insurance Market appeared first on ClickFunnels. Want to sell more life insurance? Then you need to figure out how to generate more leads. That’s why today we are going to share three lead generation strategies that can work well for the life insurance market…. Table of Contents: What You Need To Know About Lead Generation What Is a Lead?

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How To Sell Over The Phone – 5 x Critical Tips

The 5% Institute

An important skill to learn that’ll help you dramatically if you’re selling products and services, is knowing exactly how to sell over the phone – which is why we’ve created these five tips to make it easier. In this article, you’ll learn how to close sales over the phone more effectively , and more consistently. Read on to learn what they are, and ensure you implement and take action on what you learn.

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Come and “fika” with Membrain

Membrain

In the US, there’s a long-standing tradition of grabbing coffee with someone when you want to get to know them better, learn more about them, or share information in a warm and friendly setting. In Britain, there’s a similar social tradition called taking tea. In Sweden, we have fika. And here at Membrain, we’d like to have fika with you.

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Social Selling Tips for Success

RAIN Group

Once upon a time, there was a notion that social media was unnecessary for selling; it was a novelty and not a staple. At the time, some believed that enterprise-level decision makers couldn’t be reached on social platforms. Now, however, social media is a necessity to establish credibility with potential buyers.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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The Great Reinvention!

Partners in Excellence

There’s a lot of talk about the Great Resignation. Partly, a result of the changes in work resulting from pandemic, partly things that have been building in people’s attitudes toward work since years before the pandemic. We’ve seen the precursors to the Great Resignation for some time. Sharply declining employee engagement and satisfaction, systemic reductions in performance, higher levels of voluntary attrition and sharply lowering tenures.

Trust 125
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7 Cold Email Stats To Write Killer Cold Emails

Gong.io

COLD EMAIL. an unsolicited e-mail that is sent to a receiver without prior contact; the email equivalent of cold calling. Wikipedia nails it; however, the Urban Dictionary definition is (unfortunately) sometimes more accurate. But just blasting out cold email after cold email without a plan, without direction, without heeding our advice (based on data), would be silly … no matter what Oprah says: Fortunately, I have some good news: Cold emails still work.

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Dear SaaStr: What Do The Top 1% of Sales Reps Do … That The Other 99% Don’t?

SaaStr

Q: Dear SaaStr: What Do The Top 1% of Sales Reps Do … That The Other 99% Don’t? I have a pretty good sense what the Top 10% do, though I’m not not 100% sure about the top 1%. On the surface, they seem to be doing the same things the rest of the Top 10% do. If you don’t dig in, it can be hard to tell why the Top 1% perform the rest of the top decile.

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The Ossification Of Selling

Partners in Excellence

I just completed a post on the “Ossification Of Selling.” It was finished, I was literally hovering my mouse over the “Publish” button, then stopped. With my mouse hovering over the Publish button, I realized I’ve written about this dozens, perhaps hundreds of times over the past years. Each post has had a slightly different approach, perhaps different examples.

Sell 112
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How Samsung transformed their customer experience with a new support site search

Martech

“Our goal has always been to meet Samsung customers where they are, and offer services that are most convenient for them,” said Scott Messina, Director of Search and Design Strategy at Samsung. This meant updating their support site experience during the pandemic, when many customers were working from home and using their cell phones more than usual.

Customers 115
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5 Tips To Maximize Your Small Business SEO

Salesforce

Traditional online marketing techniques such as paid digital advertising work, but advertising costs have left small businesses struggling to compete. An effective alternative to paid advertising is search engine optimization (SEO) , which allows your small business to stay competitive and keep costs relatively low. All it takes are the seeds of a robust strategy, a bit of hard work, and time for the fruits of your labor to become reality.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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The Guide to Sales Engagement

Outreach

Engaging prospects and customers is a vital aspect of any sales process. But getting it right doesn’t come without its challenges. From workflow inefficiencies to communication gaps, tool sprawl, and data silos, you might be left wondering if it’s even possible to improve the impact of your customer-facing and revenue-generating teams. At the center of a multibillion dollar industry, the sales engagement platform is the force multiplier companies need to drive efficiency and improve results at e

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Your New Job — Making Employees Happy

Salesforce

Frank DeMaria was never the kind of leader who organized virtual happy hours, pumpkin carvings, gingerbread house making, or open office hours for employees. But he is now. “I’m the same guy I always was, but I’ve become a lot more intentional in how I engage with my team,” said DeMaria, vice president of digital engineering and platforms at furniture maker Herman Miller , where he oversees around 60 people.

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LinkedIn Lead Generation for B2B: Automate and Close Deals Faster

Sales Pop!

If you are targeting business owners for your marketing outreach, LinkedIn can be a great lead generation tool. LinkedIn is the world’s largest professional network with over 740 million members across 200 countries. With so many professionals on LinkedIn, it’s no wonder that the platform is a powerful resource for B2B marketing. If you want to make your job easier and generate more leads, then keep reading along.

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The Real Story on MarTech: Is platforms vs. products replacing suites vs. best of breed?

Martech

For as long as I can remember, the dichotomy of “suites vs. best of breed” has dominated marketing tech architectural decision-making considerations. You can understand why. As stacks expand and the number of tool categories increases, marketing tech leaders face pressure to simplify and sometimes consolidate efforts; meanwhile, individual vendors seek to own a greater share of your stack by expanding the number of tools they sell.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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How to solve the marketing reporting conundrum without being a magician

Search Engine Land

In a recent survey shared at SMX, C-Suite executives report sales and leads as top performance indicators for marketing teams. Please visit Search Engine Land for the full article.

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How Discovery Plus markets complex streaming options to an international audience

Martech

Nothing makes the case for a CDP like a complex web of streaming TV channels, especially if it’s serving different types of content to users in different regions, with different interests and speaking different languages. That’s an audience which is going to generate, in aggregate, a huge volume of data, but it’s data that requires a myriad of different responses.

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What purple vans and dinosaur taco holders have to do with Marketing

Heinz Marketing

By Sheena McKinney , Executive Assistant at Heinz Marketing. I’ll never forget when I first noticed what I now know is The Baader-Meinhof Phenomenon , also known as Frequency Illusion. Though odd, this phenomenon has nothing to do with odds. I’ll explain in a minute. Back in the mid 1990’s we were parents just about to embark on the mini-van-stage-of-life.

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Business reopenings have flattened while new leisure and hospitality openings drove growth, according to Yelp

Search Engine Land

A surge in consumer interest for nightlife, fitness and entertainment may indicate less hesitancy among consumers to engage in activities where it’s difficult or impossible to socially distance. Please visit Search Engine Land for the full article.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Fundamentals of Sign Sales Part I

Adaptive Business Services

My background happens to be in the electric sign industry and I will be introducing a series of posts on this site that relate directly to that market. However, the principles discussed will be applicable to any business! Signs as Advertising. You simply must have certain tools and knowledge in place if you are going to maximize your selling potential.

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Go Off Script! How Sales Improv Techniques Can Improve Your Numbers

VanillaSoft

Your prospects don’t want to hear your script; they want to hear you ! Gina Trimarco, a trainer and coaching program director at Sales Gravy, draws from her improv experience to help you make your sales conversations more authentic. If you practice responding and adapting in the moment with Gina’s sales improv techniques, you’ll improve your emotional intelligence and allow discovery to flow organically.

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PK employee spotlight: Senior Principal Consultant Vikram Bahadur Singh

Concentrix Catalyst

Every month, we like to highlight a few of our exceptional employees and give them a chance to share more about themselves and what they enjoy most about being a […]. The post PK employee spotlight: Senior Principal Consultant Vikram Bahadur Singh appeared first on PK.

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The revised Google search quality guidelines are out; Wednesday’s daily brief

Search Engine Land

Health insurance ad formats for Microsoft Advertising… Please visit Search Engine Land for the full article.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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3 Lead Generation Strategies For Higher Education

ClickFunnels

The post 3 Lead Generation Strategies For Higher Education appeared first on ClickFunnels. Want to attract more students to your higher education institution? Then you first have to figure out how to generate more leads. Here’s what we are going to discuss today: The basics of lead generation. How to build a lead generation funnel. Top 3 lead generation strategies for higher education.

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Scaling Your Sales Team? Don’t Make These 12 Dangerous Mistakes

Hubspot

More salespeople equals more sales, right? Wrong. Scaling your sales team is crucial to growing a healthy business. Do it at the right time, and your company will grow exponentially. Do it at the wrong time, and your company could shutter within six months. Don’t just hire with your gut. Take a strategic approach to scaling your sales team, and make smart hiring decisions that will benefit your organization for years to come.

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Removing Legal Bottlenecks to Accelerate Deal Cycles

Sales Hacker

??. Contracts are the lifeblood of modern companies. They define relationships, outline rights and responsibilities, and spell out the details of any sale, including price, timing, payment terms, warranties, and more. In fact, contracts govern most B2B business deals. There’s no denying that contracts are an absolute necessity for conducting business.

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Want Gen Z and Millennials to Commit to Your Wireless or Internet Service? Reassess Your Loyalty Program

Salesforce

Over the last two years, Gen Zers and millennials changed mobile carriers or internet service providers (ISPs) nearly two times more than Gen Xers and baby boomers, according to a Salesforce Consumer Sentiment Survey. This spells trouble for traditional communications service providers (CSPs) still holding out hope for a committed-for-life customer base.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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7 Key Steps for Transitioning from a Sales Rep to Real Estate Agent

Hubspot

Sales roles aren't always what you would like them to be. You might settle into a solid career trajectory in the field only to struggle to find meaning in your day-to-day responsibilities or professional future. If you find yourself in that position, you might wind up racking your brain for other options — and for a lot of disgruntled sales reps, a career in real estate can look like a solid choice.

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Old school email can still deliver: Wednesday’s Daily Brief

Martech

I recently signed up for a seven-day free trial to an OTT service with, admittedly, very low intention of becoming a paying subscriber. I had the cancellation deadline on my calendar. I was surprised to receive an email from the service two days before I had to cancel, notifying me that the trial was soon to expire, and offering me a link to actually change my subscription status and to avoid paying them a dime.

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Your Instinct Still Matters – Why Data Alone Isn’t Enough to Drive Decisions

Salesforce

Netflix’s Reed Hastings leans on it. So does SoftBank founder Masayoshi Son. As did Howard Schultz when he ran Starbucks. It has been well-documented that these renowned business leaders have relied on one thing to drive their business decisions: gut instinct. They’re not alone. Oprah Winfrey once said mistakes happen when she doesn’t listen to that “ still, small voice ” within her.