Wed.Jul 21, 2021

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What It Means When You Trash Your Competition

Iannarino

The Gist: There is never a reason to trash your competition. The more mature your contact, the more you’ll alienate them by focusing on your competitor. You best approach to differentiating yourself from your competition is enriching the sales conversation. The other day, a salesperson asked for my feedback on a prospecting email he’d written. His email began by asking me (i.e., the prospective client) what my existing partner was doing for me, and whether or not I was happy with their program a

Cold Call 313
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How To Create An Elevator Pitch That Works (With Examples)

ClickFunnels

The post How To Create An Elevator Pitch That Works (With Examples) appeared first on ClickFunnels. How do you sell someone something in 90 seconds or less? That’s what an elevator pitch tries to accomplish — by systematizing the elements required for an effective sales pitch, an elevator pitch attempts to catch interest and convert in as little time as possible.

Pitch 246
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Trending Sources

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Sales Kickoffs: The Mistake You’re Making

Force Management

Check out all our sales kickoff resources and tools in the Ultimate Sales Kickoff Resource Guide. Strategizing around this year’s sales kickoff (SKO), coming out of last year’s challenges, may require a shift in your approach. Whether you’re considering a full in-person event, a virtual meeting or a combination of the two, one thing you don’t want to do is wait too long to pull your SKO plan together.

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7 Top Trends in Customer Success to Learn From, and Maybe Emulate

SaaStr

Nick Mehta, CEO of Customer Success leader Gainsight, recently did a short post above on his Top 7 takeaways talking with customer success leader for the first time in-person in a long time. These points are so interesting I thought I’d add a few thoughts on to them. 7 takeaways: 1. Many have NRR as a top-level company metric. I love having NRR be the #1 metric for Customer Success.

Customers 143
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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What Sales Leaders Are Assessing to Course-Correct Performance

Force Management

Are this year's sales initiatives bringing the results you hoped to achieve thus far? The mid-year mark is a good time to get a quick snapshot of where your team is at and determine your next plan of action.

Sales 138
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What is revenue operations and why should you care?

Membrain

I’ve been seeing a lot of talk lately about revenue operations, also sometimes called revops, and I’ll bet you have too. The term seems to be having a moment in the spotlight. For instance, I heard that “VP of Revenue Operations” job titles have increased by 300% in 2020 and 2021.

Sales 136

More Trending

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A Key Competency That Differentiates Top Sales Performers From Posers

Understanding the Sales Force

We were watching an episode of the hilarious comedy series The Goldbergs and one of the themes of episode 4 in season 3 was about authenticity. In this episode, Barry and Erica, the two oldest children, accused each other of being posers. The bottom 50% of all salespeople are posers too. In an article last week we discussed how data can help you hire the ideal salespeople.

Sales 124
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22 Sales Buzzwords You Love to Hate – and How to Use Them the Right Way

Sales Hacker

“We’re looking for a strategic rockstar sales rep who knows how to leverage and optimize our customers’ digital transformation to really move the needle!”. If that mess of words makes you say, wait, what? ” – you’re not alone. There are sales buzzwords that we love and some that we really hate. But that doesn’t mean they’re all bad. When you use sales buzzwords correctly, you’ll sound like you’re an industry insider.

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27 Productivity Tips that Will Change the Way You Live, Work, and Feel

RAIN Group

Take a moment to think about a time when you had a period of deep focus in which your work performance and productivity were at a high. Everything clicked. You nailed the deadline. Made the leap. Produced 10X. Everything came into focus. Wouldn’t it be great if you could have that level of focus and achieve that extreme productivity all the time—or even most of the time?

Product 119
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Work from where: Marketoon of the Week

Martech

This week’s Marketoon speaks to the tortuous decision employers and their teams might have to make if the world ever gets on the other side of the pandemic. Fishburne’s take: Separate from the obvious benefits of schedule flexibility and a barefoot commute, one in three (workers surveyed in a recent Harvard study ) felt that both their overall performance and quality of work was better than the previous year and one in three were able to better focus on work from home.

Service 117
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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13 Tips to Being a Better Interviewer. Don’t Waste That Podcast or Event.

SaaStr

Secrets to a solid interview: 1/ Interview your heroes 2/ Do an hour of research 3/ Write out 5 great questions + 5 back-up questions 4/ Listen, and ask +1 follow-up question on the great responses 5/ Share questions ahead of time. Most will read them, some will add good ideas. — Jason BeKind Lemkin (@jasonlk) July 18, 2021. The other day on Twitter a CEO asked who they should emulate as an interviewer for their new podcast.

Follow-up 113
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Brandmaker acquires Allocadia for combined marketing ops offering

Martech

Marketing operations and marketing resource management software company BrandMaker announced it has signed a definitive agreement to acquire a leader in performance management solutions, Allocadia. The resulting combined business will offer end-to-end orchestration and optimization for marketers in strategy, campaigns, content and branding. The companies boast a complementary presence in both North America and EMEA, and a workforce of 300 people in seven countries.

Campaign 112
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Building a RevOps structure to increase revenue and customer LTV

Predictable Revenue

Erol Toker and Rachel Haley explain why RevOps is important, how its evolution is reminiscent of the dot com boom, common mistakes leaders make when building out the RevOps function, and more! The post Building a RevOps structure to increase revenue and customer LTV appeared first on Predictable Revenue.

Customers 105
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Where are you getting your work done? Wednesday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and what do you see as the “center” of your workflow? This week’s Zoom acquisition of cloud-based software company Five9 got me thinking.

CRM 104
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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How to Optimize and Manage Qualified Leads

VanillaSoft

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20+ Best LinkedIn Cold Message Templates

SalesHandy

Using different avenues of lead generation is a move in the right direction in procuring qualified leads and eventually a conversion. Whether you are a job seeker or a sales representative, cold messaging (email, social, or phone calls too) is a tried and tested method that has had proven results. LinkedIn cold messages are the perfect method for reaching out to business professionals that are qualified prospects.

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Implementing IoT sustainability measures for better business results

Concentrix Catalyst

You can’t manage what you can’t measure, and this is especially true for implementing IoT sustainability initiatives to reduce operational costs and increase efficiency. Currently, investors and stakeholders are demanding […]. The post Implementing IoT sustainability measures for better business results appeared first on PK.

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To Reach Your Potential at Work, Think Like a Paralympian

Salesforce

All his life, David Blair has been told what he could not do. Born with a clubfoot, he was told by a doctor at a young age not to even try playing sports. He did it anyway, through constant, excruciating pain, and eventually beat non-disabled athletes to win the Utah state championship in the discus throw. But even to him, it really did seem like he could not make it to this summer’s Paralympic Games in Tokyo.

Sports 98
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How to Handle an Angry Customer: 12 Free Cool Tips

Lead Fuze

We’re going to discuss how to handle an angry customer because no one wants to deal with disgruntled ones! Whenever we roll out a massive update to our software, it’s inevitable that people get very upset. Things change on them, maybe things don’t work as expected (lord knows that’s happened to us several times)… there’s a number of reasons it can happen.

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The Future of Travel Loyalty: How To Get Your Customer To Stick Around When Reward Point Balances Hit Zero

Salesforce

When travelers stowed away their suitcases in 2020, travel companies scrambled to extend loyalty statuses to keep their customers happy. With lockdown restrictions lifted in 2021 and travel returning in a big way, loyalty members are expected to cash in their extended rewards to avoid losing them. But what happens to the future of travel loyalty when customers exhaust their balances and start from scratch?

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Google announces new deals sections, promotional tools and expanded reporting ahead of the holiday shopping season

Search Engine Land

Promotions uploaded via Google Merchant Center are automatically surfaced to shoppers, regardless of whether the merchant advertises on Google. Please visit Search Engine Land for the full article.

Promote 93
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New to Slack? Here’s How You Can Use It to Work From Anywhere

Salesforce

Slack is your company’s virtual headquarters. It connects everyone in your business and supports the way people naturally work together — in real-time or not, in-person and remote, structured and informal. It’s where conversations come together, information can easily be found, collaboration is seamless, and your team’s favorite apps are connected in one place.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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Tap Mentors and Sponsors to Drive Legal Department Diversity

Smarter With Gartner

In a 2020 Gartner poll, more than a third of legal, compliance and privacy leaders (and their staff) indicated they want help implementing diversity and inclusion initiatives within the legal department. That plea comes amid widespread pledges but few results in the commitment to advance underrepresented groups in legal departments. For many legal functions, efforts to improve diversity, equity and inclusion (DEI) have centered on outside counsel diversity standards and expanding the legal pipel

Legal 87
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Formal Sales Coaching: So Irresistible, Why So Hard?

Selling Power

People knowledgeable about sales excellence know that coaching is worthwhile—it can make a difference; it needs to be a priority.

Sales 105
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Nimble CRM Introduces New Lead Pipelines [Video]

Adaptive Business Services

This is big! Nimble CRM has just introduced Lead Pipelines! Nimble has long had a separate widget box in the contact record for lead details (source, status, etc.). We also have deal records (valid opportunities that we hope to close) and deal pipelines. However, my deal pipelines currently include stages that should actually be a part of a lead qualification process (before it becomes a deal).

CRM 71
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Change is what search marketers expect; Wednesday’s daily brief

Search Engine Land

Plus, AMP labels are gone and Google Ads releases three-strikes policy. Please visit Search Engine Land for the full article.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Give your onboarding some serious muscle

Gong.io

Growing your sales team is incredibly exciting. But moving from, “ You’re hired! ” to “ You hit quota! ” never comes fast enough. On average, it takes three months to prepare a new hire to interact with buyers, nine months until they perform competently, and 15 months for them to become a top performer ( RAIN Group ). There are typically three speed bumps along the way: Moving through training and development always takes longer than you want.

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Our Sales Fundamentals Course – Close Easier

The 5% Institute

At The 5% Institute is to teach, empower, and serve Sales Professionals and Business Owners around the world – which is why we created a premium sales fundamentals course. The 5% Sales Blueprint ; our sales fundamentals course, is a 100% online delivered sales training program, completely designed with the end user in mind. Find out below if our sales fundamentals course may be the right fit for you and your business.

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What Is Cross-Validation? Comparing Machine Learning Models

G2

Cross-validation is an invaluable tool for data scientists.

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What is Rev Ops? How does Revenue Operations drive growth?

Gong.io

Customer lifecycle. Someone’s got to own that motion. Someone’s got to understand what the outcomes of the strategy are, orchestrate all these different groups, and break the silos between all these different operational efficiencies that are being optimized within the silos. That someone? Revenue Operations (RevOps for short). But how is that different from what we’re already doing?

Growth 62
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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.