Fri.Sep 03, 2021

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How to Grow Your App Startup Organically with App Store Optimization (ASO)

ConversionXL

App store optimization (ASO) is about getting your mobile app in front of the right users at the right time. With 2.22 million apps available in the Apple App Store and 2.89 million in the Google Play Store, you need the best possible strategy to help your app stand out. . In this post, we’re sharing how ASO helps you increase traffic and downloads, the specific on-metadata vs. off-metadata factors that matter, and how to leverage ASO mechanics to maximize conversions.

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Loyalty Is Your Job, Not Theirs

Engage Selling

“Buyers have changed and loyalty’s dead now. Customers don’t care about the relationship anymore!” I’ve been hearing that whine a lot from sellers. Most recently, it was from a client of mine, saying: “I’ve been supplying my long-time customer with … Read More » The post Loyalty Is Your Job, Not Theirs first appeared on The Sales Leader.

Clients 116
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The Real Story on MarTech: The case for Digital Asset Management

Martech

A picture tells a thousand words, right? Yet many marketers struggle to find and deploy the right imagery and videos for marketing campaigns and personalization programs. Too often they turn to outside agencies to recreate visuals at great expense, rather than figure out how to access all the diverse assets their firm has already created. While some of the most sophisticated enterprises have figured out how to effectively manage assets, some of you are just starting out on this journey.

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8 Best Salesforce Alternatives You Should Consider

TaskDrive

Salesforce has been among the most popular CRM solutions on the market for a long time. But even though hundreds of thousands of businesses still use it, it might not be the ideal fit for everyone. Some consider Salesforce to be too expensive for small businesses, while others aren’t happy with the steep learning curve. Read more. The post 8 Best Salesforce Alternatives You Should Consider appeared first on TaskDrive.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Happy Labor Day weekend: Friday’s Daily Brief

Martech

Good morning, Marketers, we hope you weathered the storms. I hardly need to go into detail about recent bad weather events, but wherever you are we hope you’re safe any dry — especially as we head into Labor Day weekend, the last holiday of summer. Has this summer gone by especially fast, or do I think that every year? Actually, I think my sense of time has changed; and I’m sure it’s not just me.

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Tips & Tricks to Make Money From Home

Sales Pop!

Many people dream about working and making money from home. They wouldn’t have to waste time or finances commuting or driving from one location to another, nor would they have to deal with their boss peering over their shoulder. However, working from home is not possible in all fields. So, if your current job does not allow you to work remotely, you might have to change your profession.

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Bing content submission API now available to all

Search Engine Land

Now you can push your content and HTML directly to Bing Search without the need for crawling. Please visit Search Engine Land for the full article.

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Moving Upmarket and Serving Multiple Segments With Square’s Global Head of Sales: SaaStr Podcast 478 and Video

SaaStr

Expanding your SaaS business to reach new segments requires careful planning, specific strategy and a thorough understanding of the customer. Ashley Grech, the Global Head of Sales for Square, shares advice and tips based on learnings from Square’s incredible success in moving upmarket and expanding their customer base from micro-merchants to large enterprises. .

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Why are in-house SEOs looking for new jobs?; Friday’s daily brief

Search Engine Land

Plus, is pinning the solution to control RSAs? Please visit Search Engine Land for the full article.

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5 Ways to Better Motivate Your Salesteam

SaaStr

A few thoughts: First, make sure at least 1 or 2 reps are making a lot of money. This sets an example for everyone. Set up a comp plan so the top 10% of your reps make COIN. An oldie but a good on that here: Your #1 Sales Rep Should Be Driving an M8 Convertible By Month 12. (And Not Buying a Panerai Watch.). Second, set sane quotas — and make sure most reps are hitting quota.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Sorry, no, I am not your colleague

David Meerman Scott

Have you noticed that communications from organizations that should know better often comes with an opening “Dear Colleague”?

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