Tue.Sep 21, 2021

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Be “Where The Buyer Is At”

Tibor Shanto

By Tibor Shanto. While the exact number may vary, people in sales continue to accept the false assertion of an 80/20 world. Keeps the 80% out of the way, allowing the 20% to do their thing. This piece does not set out to change the concept, life will do that, but to explore the 20%. They not only do things differently and better, but start with a different vision, view if you will.

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Get your fall campaigns ready with MarTech’s Email Marketing Periodic Table

Martech

It’s here! The latest edition of MarTech’s Email Marketing Periodic Table. Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. But, because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. – there are a lot of obstacles that can get between you and your intended recipients.

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Dear SaaStr: Is It a Good Idea to Start a Company with a Good Friend?

SaaStr

Q: Is it okay to start a business with your best friend? What is the talk we should have before the formation to ensure transparency and make sure our bond is not broken due to possible business issues that I’m sure will come up? Yes I’m nervous. It’s a genuine set of issues to work on. Having said that, many successful startups were founded by friends and partners.

Start-ups 106
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iOS 15 is out, but marketers can shake off the loss of email open rates

Martech

The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. 20 – is that I will never have to listen to another conference speaker tell his audience, “ It’s all about the opens.” As of Monday, the thing many email marketers have dreaded – iOS 15 – has launched, which will nullify tracking on emails opened by Apple Mail users and makes the open rate even less reliable.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Who’s Coming to 2021 SaaStr Annual NEXT WEEK!!

SaaStr

In addition to our 200 speakers and mentors, who else is coming? A partial list. CEOs, founders and senior execs from the following will be there!! 10lift. 11.2 Capital. 15Five. 1Password. 2Checkout. 6sense. 7Qubes. 9Yards Capital. A Cloud Gutu. A-LIGN. A.I. Machines. a16z. a55. A6 GROUP. AB Tasty. AB Seed. Acadian Software. Accord. AcctTwo. Accurants.

Launch 102
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Brand strategies for NFTs are expanding

Martech

Last week, QSR chain Burger King launched an NFT-based sweepstakes around their BK Keep It Real Meals. The promotion is designed and supported by NFT marketplace Sweet with a focus on experience and easy adoption of the technology. The payoff could have implications for many brands looking to cash in on interest in collectible NFTs and to crack the code of how to use blockchain technology to encourage sustainable consumer attention and engagement.

Gaming 140

More Trending

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How BIMI will boost brand recognition, email engagement

Martech

Brand identifiers for message identification, or BIMI , is a technology that some expect to become a new standard for email marketing. And for good reason; BIMI offers capabilities that provide higher levels of customer trust and engagement with brands. “BIMI is a brand-supported logo within supporting email clients,” said Danielle Gallant, Email Strategist at Validity, speaking at MarTech.

Trust 129
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The Key to Unlocking the Value of Your Sales Methodology

Highspot

Is your sales organization sitting on a gold mine? If you’ve invested in one of the top sales training or methodology providers, you likely have a treasure trove of proven resources to help you increase revenue – the real question becomes how to unlock it. While the majority of sales teams have some type of methodology or professional training in place, few have taken the steps to drive change and maximize its potential.

Quota 97
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How Accenture and Salesforce Are Reinventing B2B Sales

Salesforce

This is a sponsored post produced in collaboration with Accenture. Late in 2020, executive leadership at Accenture recognized that their business-to-business (B2B) sales transformation offering was not going to serve clients the way they needed it to. Sure, there was the coronavirus pandemic, which in the near term has basically nullified tried-and-tested sales techniques – networking, relationship building, and wining and dining – in a remote working world.

B2B 96
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Stakeholder Engagement: Ensuring the Success of Your Marketing Strategy

Heinz Marketing

By Jamie Montoya , Client Engagement Manager. Imagine this…Your team has gotten together and brainstormed an innovative strategy you believe will transform your sales pipeline and deliver results that prove marketing attribution. However, you are running into roadblocks with certain individuals in your organization that you did not expect. Why? More likely than not, you failed to identify and engage the right people in your strategy development.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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The Cutting Edge in Customer Success: 7 Learnings With Nick Mehta and Jason Lemkin

SaaStr

The other day Nick Mehta CEO of Gainsight invited me to talk about the latest trends in Customer Success. The full session is below. A few points we dove in on: Should your VP of CS be most focused on NRR or Churn? The real answer is often — whatever they are best at. We now know at scale, the #1 best thing you can do to drive NRR up is add a second (or third) great product.

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How to set up Google Analytics 4 using Google Tag Manager

Search Engine Land

Save time, avoid editing code and easily create custom events by configuring your analytics setup via GTM. Please visit Search Engine Land for the full article.

GTM 98
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On LinkedIn, Educate and Inform Instead of Interrupt and Sell

David Meerman Scott

I’ve noticed that salespeople are abusing LinkedIn more and more. They connect and then immediately go into selling mode. Social selling on LinkedIn does not simply mean transferring inane interruption selling techniques onto social media!

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PODCAST 179: Cultural Insight on Operating a Regional Office with Paula Shannon

Sales Hacker

In this episode of the Sales Hacker Podcast, we have Paula Shannon , Chief Evangelist at Lilt , a machine learning company focused on language translation. Join us for an engaging conversation about language, sales, career success, and embracing cultural differences in leadership. powered by Sounder. If you missed episode #178, check it out here : Why SDRs Should Report to Marketing.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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How to Navigate Small Business Financial Planning

G2

As a small business owner, financial planning can feel overwhelming.

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SEOs experiencing delays in data on Search Console performance reports

Search Engine Land

If you’re missing data, make sure to inform your clients and update your reporting to reflect the glitch. Please visit Search Engine Land for the full article.

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Non-Obvious Observations About the Future of Fintech With Plaid COO (Podcast 480 and Video)

SaaStr

Fintech entered the SaaS landscape with startling speed, and it’s continued to pervade every piece of our lives. But what does the future hold for this exciting new space? CNBC Technology Reporter Kate Rooney interviews Eric Sager, the COO at Plaid, asking for his take on the state of fintech today and tomorrow. Want more? Enter your email below for the latest SaaStr updates.

Finance 72
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Mozilla tests Bing as the default search engine for 1% of users; Tuesday’s daily brief

Search Engine Land

Plus, ads proliferate in Amazon search results as ad prices surge. Please visit Search Engine Land for the full article.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Who’s Coaching Our Customers?

Partners in Excellence

Everyone needs coaching. I’ve spent a lot of time in this blog talking about coaching as key to driving performance in sales people. I’ve written extensively about directive and non-directive coaching–focusing on non-directive as the most impactful in helping sales people learn and grow. Effective coaching is really a shared learning experience between the manager and the person being coached.

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Find a Salesmate Expert in our NEW Partner Directory

Salesmate

Implementing a CRM successfully into your organization takes sales strategy, implementation, and training that works for your business. While our support team should always be your number #1 avenue to help you with your Salesmate account, we understand sometimes you are looking for extra support. For this reason, we are excited to announce the Salesmate Partner Directory!

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Proving that Virtual Learning is More Engaging

The Advantexe Advisor

Over the past several weeks, Advantexe has conducted 14 virtual learning programs for 393 participants. The topic areas have included Business Acumen , Business Leadership, and Strategic Business Selling.

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Highspot Launches the Highspot Marketplace to Give Customers Direct Access to Sales Expertise

Highspot

Challenger, Corporate Visions, Sandler and more than 20 leading sales organizations launch new Enablement Packages on the Highspot Marketplace. SEATTLE, Sept. 21, 2021 /PRNewswire/ — Highspot , the sales enablement platform that increases the performance of sales teams, today announced the launch of the Highspot Marketplace , an exchange where Highspot customers can quickly and easily leverage the content of more than 20 marketing, sales, enablement and customer success partners.

Launch 52
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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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17 Awesome Ideas & Strategies For B2B Lead Generation

ClickFunnels

The post 17 Awesome Ideas & Strategies For B2B Lead Generation appeared first on ClickFunnels. If your business is a boat, then leads — or rather, a consistent and predictable flow of leads — is the surface upon which your skiff glides. Your B2B business needs leads like a boat needs water — not just to keep afloat but also to gain momentum. But how do you find high-quality leads?

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How to Be a Part-Time Real Estate Agent: Tips and Requirements

Hubspot

Real estate provides an excellent avenue for a potentially lucrative, extremely gratifying side hustle. If you have the patience, diligence, personability, and time-management skills to build a career in the field around your current job, you can put yourself in a position to generate a steady stream of supplementary income. Here, we'll review the steps you need to take to become a part-time real estate agent, go over what you can expect to earn if you do it right, and see some tips on how to th

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What is marketing automation software and what does it do today?

Martech

Marketing automation is the use of software and web-based services to execute, manage and automate repetitive marketing tasks and processes to more effectively market through multiple channels (i.e., email, mobile, social media, and websites). Marketing automation focuses on the definition, scheduling, segmentation and tracking of marketing campaigns, allowing the marketing and sales organizations to nurture leads with highly personalized content aimed at attracting and retaining customers.

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Connect Data With Trust and Ease Using Next-Gen Innovation: Hyperforce

Salesforce

From 3,000,000 cryptocurrency transactions per minute to 21,600,000 Tweets every hour, there are 2.5 quintillion bytes of data exchanged daily — and people across the globe expect quick, seamless experiences in everything they do. Today, over 150,000 companies trust Salesforce to be a pioneer in continuous cloud innovation. As president and chief engineering officer at Salesforce, this user experience is always top-of-mind for me.

Trust 98
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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What clients need from your marketing agency today

Martech

There’s never been a better time to be an agency. After a rocky 18 months, 80% of small-to-midsize businesses (SMBs) say they’ve recovered from the impacts of COVID-19 – and nearly half (43%) say they plan to invest more money into developing marketing strategies over the next year. But that’s not all. A full 94% want to hire external agencies to help improve their marketing efforts as pandemic restrictions get lifted, and 96% of those businesses said they are open to paying th

Clients 102
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Roku announces Shopify app

Martech

Today Roku announced the introduction of a new app within the Shopify app store that will enable Shopify merchants to buy, build and measure campaigns across the Roku streaming platform. The Roku app will become available ahead of the 2021 holiday season, according to the company. As the first streaming platform available to Shopify merchants, the app is set to open up SMBs to affordable TV campaigns.

Campaign 124
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B2B automation and predictability: Tuesday’s daily brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, how important are the features of a new marketing tool vs. cost? Below, we dive into our MarTech Replacement survey — which you can download here — and what we found was that even in uncertain times, when compa

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