Wed.Oct 13, 2021

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Here’s what everyone gets wrong about sales, according to a buying facilitator

Membrain

If you’ve ever had a conversation with Sharon-Drew Morgen, you know she doesn’t mince words when it comes to what sales leaders get wrong about sales. For more than 40 years, she’s been a thought leader and a provocateur, challenging the way we think about what we do and how we do it.

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Most Salespeople are Underdogs Like the Boston Red Sox

Understanding the Sales Force

Anyone who has followed this Blog over the past 15 years knows that other than sales, the only thing I write about nearly as much is baseball. A Google search from within the Blog yields 605 results, and a search on my son playing baseball over the past twelve years yields 208 results. I haven't really mentioned baseball 605 times, but I have probably written about it 150 times!

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Leadership Insights to Share With Your Front-line Managers

Force Management

Your front-line managers can be one of the most valuable assets for any sales organization. Top sales leaders should always be looking for ways to support and enable these critical team players. Our own Paddy Mac (In official terms, Force Management’s Senior Director of Consulting and Facilitation Patrick McLoughlin) is loud and proud when it comes to enabling managers.

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What Intent Data is and Why You Need It

Heinz Marketing

By Payal Parikh , Director of Client Engagement at Heinz Marketing. There’s been a buzz in the industry around customer intent data. It’s the next shiny object that is luring B2B marketers so they can gain and provide more insights into their prospects and have a better shot at closing a deal. But what exactly is Intent Data? It is a dataset of an individual that shows what they are interested in and, therefore what they are likely to do next.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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The Digital Asset Management conundrum and how to fix it

Martech

This is part one of an ongoing series. Fact 1: Digital Asset Management is a metadata engine. Digital Asset Management is a metadata engine, that can dive your content through a myriad of channels on a tonne of devices with the automation and analytics your business needs to compete today and in future digital ecosystems. Digital Asset Management is a complex business.

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Ecopreneurs Are Leading a New Age of “For Purpose” Businesses

Salesforce

Diego Saez-Gil grew up in Argentina, on the outskirts of what he described as a beautiful jungle. Today he’s on a mission to restore the natural ecosystems in South America and other places where they have been similarly lost to deforestation. He’s part of a growing generation of “ecopreneurs,” entrepreneurs that merge business ideas and positive social impact.

More Trending

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What a Cookieless Future Means For Data-Driven Marketing

Salesforce

One of the most popular tools online marketers use to learn about customers is disappearing, leaving the industry searching for new ways to fill the data-driven marketing void. Browsers have begun phasing out cookies — the small identifiers that track user behavior across websites — in response to privacy and regulatory concerns. Apple’s Safari and other browsers already block cookies, and Google is planning similar action in 2023 for its market-dominating Chrome browser.

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Neeva’s ‘FastTap Search’ feature presents direct links instead of a results page

Search Engine Land

FastTap Search is a reimagining of the search results that’s only possible because Neeva doesn’t rely on ad revenue. Please visit Search Engine Land for the full article.

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Shark Tank Judge Robert Herjavec’s Advice on Beating the Pandemic Flux

Salesforce

Living in perpetual flux takes a toll, no matter who you are or what you do. That truth recently led psychologist Amy Cuddy to coin the term “Pandemic Flux Syndrome,” which she discussed on a recent episode of Dare to Lead with Brene Brown. Pandemic Flux Syndrome is a (non-clinical) way of describing our conflicted feelings as we grapple with the shifting news cycles, protocols, social obligations, and health regulations related to the pandemic.

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What is with Google Search updating all the time?; Wednesday’s daily brief

Search Engine Land

Google vet known for his stylish shirts and more to join Stanford’s Human-Centered AI Institute. Please visit Search Engine Land for the full article.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Referrals Will Be Given Based On Observed Behaviors

Adaptive Business Services

I’ve touched on this topic from time to time. I have also been known to talk about this in group meetings and during training sessions. I get a few chuckles, some embarrassed glances, and then … nothing happens. I’m talking about referrals. There are three parties in any referral action …. The referrer – He who provides the referral. The recipient – He who receives the referral.

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The Problem With The Data….

Partners in Excellence

Data has always been a little problematic. Too often, we find the data that supports what the views we may have already formed. We may have problems with certain people, we find the data that supports them being the wrong people, so we can move them out of the organization. Alternatively, we have a person we really like, or a program, or a change initiatives.

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The 3 Questions You Must Answer to Ace Your Sales Messaging

VanillaSoft

You know the value of your product or service inside and out, but you may not be quite as skilled in how to talk about it. Sales messaging master Jim Karrh describes the order in which you should be answering a prospects’ questions to drive a sale naturally. Discover why you should talk less if you want to come across as a brilliant conversationalist — and other tips from Jim’s sales messaging playbook.

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How To Build A High-Performing Sales Team For Your Small Business

Sales Pop!

Small businesses need to get their sales right to match their revenue and growth goals. But they seldom afford large teams with star employees. The secret lies in creating a high-performance team capable of achieving more with less. But it can be trickier than you imagine as you need to think beyond picking sales ninjas. You have to find the best fits and train and develop them down the line.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Pet Peeves–LinkedIn Surveys

Partners in Excellence

This is #B2BPetPeeves week (Thanks Hank Barnes and friends). This morning I started scrolling through my LinkedIn Feed. I hit my first LinkedIn Survey, “How much profit is ‘enough?'” It had the following choices, $50-100K/year, $100-300K/year, $300-600K/year, $600k-1M/year. Huh??????? I thought I misread it. I went to look at Microsoft’s net income for it’s past fiscal year, $61B.

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How to Build and Manage Your Brand's Online Reputation

G2

Reputation matters.

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Webinar Replay: Enforcing on Unauthorized Sellers

TrackStreet

The post Webinar Replay: Enforcing on Unauthorized Sellers appeared first on Trackstreet.

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51 Cold Email Subject Line Examples to Increase Open Rates

Lead Fuze

Importance of Cold Email Subject Line Examples. When an email arrives in a prospect’s inbox, the subject line is the very first thing that catches their attention. If your subject line fails to capture your prospect’s interest, it is likely that they will not open the email. That’s why we have here 51 cold email subject line examples that could help you. .

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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“I say CDP, you say CRM”: Wednesday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, does it matter what it’s called anymore? I recently had a conversation with a European-based marketer, trying to ask him questions about his CDP.

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The Keys to Building and Sustaining a Recession-Proof Business

Hubspot

It might go without saying, but a business can't thrive if it can't survive — and you, as a business owner, are almost bound to be confronted with situations that throw you into survival mode at some point. A recession is one of the more probable, pressing challenges that can put you in that position. Broader economic uncertainty and turmoil can kneecap virtually any business's operations.

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Busting the myth! Live chat alienates customers

Salesmate

You are about to purchase a product, but there isn’t enough information. What would you prefer – waiting for hours on a call to connect with a customer care executive or just hopping on a live chat window? . I’m assuming it’s the latter option, and for the right reasons. Live chat has made it easier for buyers to connect with the company and get their queries resolved.

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Scratchpad Introduces the First Workspace Commenting System Built for Revenue Teams

SBI

Scratchpad Introduces the First Workspace Commenting System. San Mateo, California – Oct 13, 2021. Scratchpad, Inc., pioneer and leader of the workspace for revenue teams, today announced the immediate availability of the first workspace commenting system designed and built for sales organizations. Scratchpad’s workspace commenting system eliminates the daunting process of searching for data and messages in Slack and Chatter, while providing the freedom to switch between messaging apps, Salesfor

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.