Thu.Oct 14, 2021

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Privacy matters: Marketoon of the Week

Martech

In this week’s Marketoon, we see a less virtuous stance on privacy. Fishburne’s take: “We value your privacy” is one of those meaningless marketing phrases, like “your call is very important to us” or “we’re all in this together”, where actions speak louder than words. A Deloitte survey found that 91% of US consumers consent to terms of service without reading them.

Legal 145
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7 x MLM Closing Questions To Close Sales Easier

The 5% Institute

MLM closing questions are an excellent question type to add to your overall sales conversations and sales strategy ; because when used right – they work! Effective MLM closing questions open up dialogue with your potential clients and help you recruit more people, as well as sell more products or services consistently. In this article, we’re going to look at seven MLM closing questions that will help you achieve your aspiring goals and MLM targets.

Closing 144
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How To Attract High-Quality Clients Without Wasting Money On Advertising And Techy Funnels

Predictable Revenue

The only reason a prospect will hire you is because they trust you can solve the problem they have. Learn how to hook them with solid proposals. The post How To Attract High-Quality Clients Without Wasting Money On Advertising And Techy Funnels appeared first on Predictable Revenue.

Clients 124
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What is customer journey analytics and how are these tools helping marketers?

Martech

Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. This allows marketers to explore the customer journey using data. Businesses today understand they need to be customer-focused in their marketing as well as in all of their other operations.

Customers 115
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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New Research: The New Sales Enablement Standard

Heinz Marketing

By Jamie Montoya , Client Engagement Manager. In collaboration with Mindtickle , we surveyed over 280 sales and revenue leaders to discover tactics, processes, and technologies today’s sales teams use to build comprehensive and effective sales enablement programs. Our research aimed to explore the importance and need for investing in a comprehensive sales readiness strategy to drive a continuous state of excellence within revenue organizations.

Quota 109
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Why automation is the future of lead management (and RevOps)

Martech

Your revenue operations team can reliably get inbound leads into the hands of your sales representatives in roughly two minutes, executing every step of your lead management process along the way. Fast and reliable lead routing is extremely important for lead management. Delays in your revenue processes, especially in lead follow-up, decimate funnels.

SQL 117

More Trending

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Why identity resolution is foundational in modern marketing

Martech

The advent of privacy regulations like GDPR and CCPA has changed the way digital marketers operate. The postponed, but still imminent, deprecation of third-party cookies by Chrome, the concentration of big tech players, and the inadequacy of data from many channels are leading many marketers to adopt identity resolution platforms. “It’s really difficult, if not impossible, to understand the consumer journey by just looking at mobile app IDs or cookies,” said Hugo Loriot, Parter at data science c

Campaign 117
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486 Job Applications, 1 Offer: How Persistence Paid for this Salesforce Admin

Salesforce

Know when it’s time for change Skill up and connect Top tips for success. If at first you don’t succeed, try, and try another 485 times! This is the biggest lesson I’ve learned on my Salesforce journey. I’m Evaldas Zaranka , a former cybersecurity professional in London who reinvented myself in 2019 to become a Salesforce Administrator. . I only needed one yes.

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Keep control of your data: Thursday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and why is it so important for brands to build up and closely guard their first-party data?

CRM 106
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What Is a Trailblazer?

Salesforce

Editor’s note: This article is among our most popular, so we’ve updated it recently to keep things fresh. So what is a Trailblazer? Who are Trailblazers? Meet the Trailblazers Brian Owens, Business Systems Analyst Erika McEvilly, Junior Developer Tracy Lim, Head of CX for Retail Max Rudman, CEO How do you become a Trailblazer? Salesforce’s technology helps companies of all sizes deliver customer and employee success from anywhere.

Retail 98
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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8 Reasons Why Q4 is the Toughest Quarter

Spiro Technologies

There’s no such thing as an easy month in sales, and there are certainly no easy quarters. But there’s one quarter that towers above the rest when it comes to difficulty, and it’s none other than the dreaded Q4. Once the neighborhood pool closes and the leaves start to turn, sales reps are faced with the daunting (yet exhilarating) task of getting the company across the goal line.

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What Is the Trailblazer Community?

Salesforce

Why is the community a game changer for Trailblazers? How can you engage in the Trailblazer Community? How can you give back in the Trailblazer Community? Anyone who wants to innovate and deliver success with Salesforce can be a Trailblazer — whether you’re starting your Salesforce career, reskilling from another industry, or are an experienced leader driving digital transformation.

Gaming 98
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A Sales PlayBook Success Story

criteria for success

Here at CFS, we are always looking for ways to inspire our clients to set big goals, hit their targets, and stay motivated. One of the best ways to do this is to share success stories! That's why we're re-sharing a story from 2019 about building a Sales PlayBook with one of our clients. Read on learn about how we first made contact, began our partnership, and together developed a Sales PlayBook.

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Track and Field to Custom Fields: How I Took the Leap to a New Salesforce Career

Salesforce

Taking the leap into IT Skilling up and connecting My five tips for future Trailblazers Ready, set, evolve. After close to a decade of training and competing as an elite track and field athlete, I set out on a new journey: building an equally successful career. It took some time and trial and error to pursue my passion for technology and find my path as a Salesforce Consultant.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Chief People Officer Amy Johnson on the New Era of HR

Highspot

Rising behind my neighborhood in Snohomish, Washington’s Cascade Mountains beckon with miles of hiking trails. Every morning, seeing these mountains inspires reflection on how throughout our lives, we embark down hundreds of trails – some literal, others figurative. One of the most impactful journeys is the one we embark on with work. Where we work affects multiple aspects of our life, from the people we spend time with to how we feel during our non-working hours.

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From Zero to Google and How Getting Certifications Pays Off

Salesforce

Goal one: learn to code Hello, #CertifiedPro The road to multi-certs You can do more than you think! You get more when you give more 8 tips for your Salesforce journey. I remember my first Salesforce Admin experience very fondly. Every month, our actual Salesforce Admin had to suffer through a tedious, eight-hour-long, manual data import process to help our accounting team close the books.

Consult 98
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DoubleVerify launches contextual advertising solution

Martech

DoubleVerify, the platform known for supporting ad viewability and brand safety and combatting ad fraud this week launched Custom Contextual targeting for its DV Publisher Suite. With the demise of cookies, more precise contextual advertising is one way to reach relevant audiences without infringing on privacy. Going beyond keyword analysis, Custom Contextual will lean on DoubleVerify’s Semantic Science engine which categorizes content into some 200,000 concepts.

Launch 102
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5 Powerful Benefits of Getting Salesforce-Certified

Salesforce

Benefit 1: Get noticed Benefit 2: Stay hungry for new knowledge Benefit 3: Work smarter, not harder Benefit 4. Knock on opportunity’s door Benefit 5. Work on a top-notch team! Get cert prepping! When you earn a certification it’s a formal acknowledgment of how amazing you are. You’ve put in the work and now you’ve got a badge of honor to prove to the world that you know your stuff and know how to apply your knowledge in the real world.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Podcast knowledge panels go live in Google Search

Search Engine Land

Many podcasters are noticing that searching for their podcast show’s name shows a new knowledge panel in Google Search. Please visit Search Engine Land for the full article.

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How I Discovered My Career Passion as a Sales Ops Leader

Salesforce

Finding my passion Bridging two worlds A willingness to learn Four top tips to help you on your journey. Little did I know that when I made the move from Singapore to Boston I would discover what I’m really passionate about. “For me, running reports and dashboards in Salesforce brings order to a chaotic world.”. That move led me to become a director of sales operations — a dream role for me!

Growth 95
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Google rolling out continuous scroll on mobile

Search Engine Land

This is gradually rolling out today for most English searches on mobile in the U.S. Please visit Search Engine Land for the full article.

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Shine On, Trailblazers: 6 Things You Need To Know About the Golden Hoodie

Salesforce

1. It began with an inspiring #AwesomeAdmin 2. The #LifeWithGoldie shine then spread worldwide 3. It’s all about diversity, doing well, and doing good 4. Selecting stories to spotlight is not an exact formula 5. Don’t confuse it with the Salesforce MVP program 6. It’s really not about the hoodie Inspired? Check out more amazing Trailblazer stories and share your own!

Sports 95
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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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WEBINAR: John Barrows hosts “How Top Sales Reps Drive Urgency in Q4”

JBarrows

The post WEBINAR: John Barrows hosts “How Top Sales Reps Drive Urgency in Q4” appeared first on JB Sales.

Sales 97
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How I Owned My Salesforce Journey To a Dream Marketing Job

Salesforce

Diving into all things Salesforce Dictating my own career A #MomentMarketer is born Stepping up as a leader Seven ways to supercharge your marketing career #FutureCMO. After 20 years in marketing, I thought I’d nearly done it all — SEO, social media website design, event planning, and more. Then “Salesforce discovered me,” as I like to say. I saw a Salesforce presentation while working at a nonprofit, and I was immediately intrigued by the possibilities.

CRM 92
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Microsoft will shutter LinkedIn in China by the end of the year

Search Engine Land

The platform will be replaced by a new standalone jobs application called InJobs, which will omit several of LinkedIn’s social features. Please visit Search Engine Land for the full article.

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How to Succeed at Fearing Less [PODCAST]

Sandler Training

Mike Montague interviews Rebecca Heiss on How to Succeed at Fearing Less. The post How to Succeed at Fearing Less [PODCAST] appeared first on Sandler Training.

Growth 72
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Your CRM Can't Fix Underperforming Sales, But Sales Performance Management Can

Selling Power

CRMs are often the foundation of the B2B tech stack - but they’re not a silver bullet for sales performance management.

CRM 81
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Search results, but without the search results page; Thursday’s daily brief

Search Engine Land

Plus, leaked documents suggest Amazon is abusing its position in India. Please visit Search Engine Land for the full article.

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What Got Us Here Won’t Get Us To Where We Need To Be!

Partners in Excellence

The one thing constant in this world is change! Thankfully, if this wasn’t a universal constant, the prospects for all sellers would be bleak. If our customers see no reason to change, there is no reason to buy. So it’s the need to change, the recognition, by our customers, that what is currently working, might be improved or done differently, alternatively, the need to do something new to address new opportunities that keeps us in business.

Pitch 57
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IT Leaders’ Expert Responses to Resistance in Low Code

Salesforce

We interviewed top Salesforce executives in product management Vin Addala , senior director, and Almeen Arif , director, to hear their take on today’s objections to low code. Despite being a growing $187 billion industry , the revenue numbers themselves aren’t always enough to convince a company to implement. Vin and Almeen discuss trends of resistance and how IT leaders can overcome objections to create momentum for business innovation.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.