Fri.Nov 26, 2021

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Google drops its mobile-first indexing deadline, leaves it open-ended

Search Engine Land

Google said because of some difficulties that some sites may have moving to mobile-first indexing, it has decided to not move those sites over yet. Please visit Search Engine Land for the full article.

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Intangible Benefits Aren’t

Engage Selling

As a sales coach and trainer, I talk a lot about why you must make value-based selling the focus of your work. Your ability to master this skill determines whether you’ll consistently be successful in today’s marketplace—yes, that much is … Read More » The post Intangible Benefits Aren’t first appeared on The Sales Leader.

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How to Do ABM Without an ABM Tool- Part II

Heinz Marketing

By Lauren (Dichter) Bensussen, Sr. Marketing Consultant at Heinz Marketing. Welcome to part II of How to do ABM Without an ABM Tool! In this installment, I’ll dive into each of the Need-to-Have Tools/Channels I listed in part I. Getting an ABM platform is the best way to ensure ABM is successful and sustainable, but if doing so isn’t in option, managing these tools in an intentional, coordinated way is the next best thing.

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Discount Pricing: Its Strategies & Practical Examples

Hubspot

Discount pricing is borderline omnipresent. We've all seen retail outlets offering sale prices or "buy one, get one free deals" — and for good reason. When done right, the method can drum up quick interest in your business, foster customer loyalty, and pay off in spades. But there's no guarantee that leveraging it will be effective. These kinds of strategies work better for certain businesses than they do for others — and you run the risk of undermining your company's reputation and losing out o

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.