Thu.Dec 23, 2021

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Showing Gratitude and Relationship Selling

Anthony Cole Training

Working with clients can sometimes be difficult. But in successful relationship selling, it's critical that you are regularly showing gratitude and thanks.

Sell 192
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PPC 2021 in review: Privacy and automation force advertisers to adapt

Search Engine Land

From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021. Please visit Search Engine Land for the full article.

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Ad spend for cryptocurrencies increases as advertisers educate consumers

Martech

A number of top financial companies, led by JPMorgan Chase and Invesco, are investing ad dollars in educating consumers about cryptocurrencies, according to new data from advertising intelligence platform MediaRadia. Advertising spend for digital currencies reached over $119 million in 2021, a 159% increase from 2020. The top five digital currency advertisers for 2021 were: JP Morgan Chase & Co.

Education 115
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7 New Year’s Resolutions Every Salesperson Should Make for 2022

Spiro Technologies

We’re one week away from the great reset, when all of this year’s achievements will go out the window and we’ll be left looking at the blank slate of the upcoming year. For salespeople, this is doubly impactful, as our annual quota starts from zero and we’re forced to start rolling the boulder from the bottom of the hill once again.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Why brands must embrace responsible marketing practices

Martech

Brands have long understood the importance of customer-centric approaches to marketing. But the notion of “responsible marketing” is gaining steam, filling the gaps those other approaches failed to address. “It’s marketing with a conscience,” said Frank Brooks, head of EMEA marketing at dotdigital. “It’s ensuring you’re not just doing things for the sake of doing it by the book — you’re going above and beyond to put your customers first, to think about the wider impact your marketing

Trust 114
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Dear SaaStr: How Can I Develop Confidence as a Startup CEO?

SaaStr

Q: Dear SaaStr: How Can I Develop Confidence as a Startup CEO? We’ve all been there in the early days — and even beyond. You can have 1000% conviction in your start-up but still not be 100% confident in yourself as a CEO yet. It’s OK. It’s natural. But you need to be confident enough to lead the team and make everyone believe. At least 95%+ confident you can build something great.

Pitch 107

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Top 10 SaaStr Videos of 2021: Gorgias, Shopify, PagerDuty, and More!

SaaStr

With four digital events plus SaaStr Annual, we have 100+ videos just from 2021 for you! Our top videos alone cover a wide range of topics important to SaaS Founders and CEOs: building a unicorn, scaling, fundraising, customer success, mental health, and more. Here are the Top 10. 10. A Deeper Dive on How to Collaborate, Manage, and Work with Developers with Twilio’s CEO Jeff Lawson and SaaStr’s Jason Lemkin. 9. 3 CEO Lessons in Scaling Enterprise CX with HubSpot’s CEO and firs

Growth 106
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How to Improve Sales Across Your Hybrid Team

Sales Pop!

Your hybrid sales team performs well, but there is always room for improvement. With the right approach, you can help your hybrid sales team reach its full potential. Now, let’s look at five tips to improve sales across your hybrid sales team. 1. Keep the Lines of Communication Open. Give your hybrid sales team the support it needs to succeed.

Sales 98
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Cross-Selling and Upselling: The Ultimate Guide

Hubspot

A customer's revenue potential doesn't immediately end at the point of sale. There's a wealth of opportunity for more business beyond each initial purchase — and practices known as cross-selling and upselling can help you tap into it. Here, we'll take a closer look at cross-selling and upselling, go over the difference between the two, take a look at how to do both, and see some examples of what they look like in practice.

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4 E-commerce Challenges for 2022 and How to Solve Them

Sales Pop!

The online shopping industry was growing at a healthy rate until the COVID-19 pandemic arrived. As consumers were forced to stay indoors, they turned to their digital devices to shop and interact with their favorite brands. The e-commerce explosion was a surprise at first, but it has since led to cutthroat competition in an oversaturated market. Here are the five e-commerce challenges that business owners will face in 2022 and how you can stay ahead : Living up to customer expectations.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Copy-Paste-Win: 10 Free Sales Templates To Close More Deals In 2022

Gong.io

Sales templates help guide new and seasoned salespeople. If done well, they serve as a starting point for various steps along the sales process — incorporating best practices and often company and product-specific messaging. However, most sales templates are not backed by data and science. Good news: These are 100% backed by Gong sales stats. How Do We Get These Stats?

Closing 62
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Using Payment Analytics And Insights To Grow Your Business

Sales Pop!

Payment analysis with the help of special software provides valuable information about the state of the business. This knowledge can (and should) be used to improve and grow the business. While accountants and others in the finance department know the value of payment analysis, many entrepreneurs may not see how important it is. Understanding and embedding payment analysis into the business helps assess the factors that affect or, conversely, hinder a business’s growth as well as identifyi